Page 14 



BETTER FRUIT 



WE WILL SAVE YOU MONEY ON YOUR 



Fruit Case Labels 



Quality Guaranteed. 

 Write for Prices and Samples. 



THE SIMPSON & DOELLER CO. 



E. SHELLEY MORGAN, Northwestern Manager 



1423-24 Northwestern Bank Building 

 PORTLAND. OREGON 



We have a fine line of new stock Apple Box Labels. Samples on application. 



for 1913; the total 1913 area would then 

 be 38,720, as compared to 31,9.33 for 

 1910-11. "A good market exists locally 

 for choice, clean fruit, but as large 

 areas recently planted come into bear- 

 ing, growers will have to look to out- 

 side markets to take the surplus, and it 

 is hoped that the export of fruit will 

 become in time one of the largest of the 

 Dominion." 33,000 cases of apples were 

 shipped to South America in 1913, and 

 "this market will be able to absorb 

 all the Dominion can supply for several 

 years to come at satisfactory prices to 

 the growers." 



The exports of Canada to the United 

 Kingdom were as follows: 



Taf.le XVIII. — Canadian Exports of Dried and 

 Fresh Apples. 



Fresh Apples Drit-if Apples 



1908 ;f I. Il^'i. 722.(1(1 s 11, (1X7. (1(1 



19(19 2,(i'.l2,2:i:'..(i(i (1. 2(1:1. (((I 



19in 1.184,878.(1(1 8(i.(ISJ.(l(l 



1911 1,. 398. 359. 00 lO.Ol.S.OO 



Cidiacla imported no green apples, and prae- 

 ticallv no dried apples (.flS) in 1912, while she 

 impoi-ted .'ii22(),2.39 worth of oranges, lemons, 

 limes, etc. 



Our apple trade, with our sister con- 

 tinent, has been very undeveloped. 

 Now, however, due to the increasing 

 prosperity of South America, exporla- 

 tions of .\merican apples are finding 

 their wa\ into that market. .\t present 

 the inchistry is only in its infancy, but 

 it is hoped that the scdidity of the .Amer- 

 ican apple will enable it to travel long 

 distances and to hold its own against 



Adobe Lands 



as well as sandy soil are easily culti- 

 vated. On page (i an illustration 

 shows how this is done. 



HOOD RIVER APPLE VINEGAR CO. 



HOOD RIVER 



YELLOW NEWTON VINEGAR 



AND SWEET CIDER 



EVAPORATED APPLES 



Made from Choice Hood River Apples 



If your jobber cannot supply you 

 send your order to 



Hood River Apple Vinegar Co. 



HOOD RIVER, OREGON 



all comers. Argentina, Brazil and Uru- 

 guay all have small importations of our 

 apples, but due to the fact that refriger- 

 ation facilities are very inadeciuate on 

 the few transportation lines between 

 our ports and those of South .\merica, 

 these have been very limited in c|uan- 

 tity and very costly when landed in 

 trans-ec[uator ports. American apples 

 are unknown in Chili, as well as in 

 many parts of the west coast, but with 

 the advent of the Panama Canal this 

 will probably be remedied. Venezuela 

 imports some of our apples from the 

 Xcn-thwest, but it is only at great cost 

 incurred by shipping over the Isthmus; 

 these are North Pacific apples. Mexico 

 started some importation of our apples 

 some years ago when refrigerator cars 

 could be sent to Mexico City, but due 

 to the unsettled condition of the coun- 

 try and the impossibility of maintain- 

 ing rapid transportaticm, this has 

 ceased. The South .American markets 

 can never rival England or Germany 

 as an outlet for apples from this 

 country in quantity, but trade south of 

 the equator promises more propor- 

 tionately to the apple industry than 

 does any other market in sight. This 

 applies especially to best quality North 

 Pacific stock. 



The foreign market iiuestion is an 

 involved one at best, and with war 

 aftermath conditions in Europe we can- 

 not tell what exports can be counted 

 upon. France is said to have recovered 

 very rapidly in a commercial way after 

 the disastrous war of 1870, and apples 

 sold in Europe are always sold to the 

 wealthier class, who will be least em- 

 barrassed after the war. 



If there is one place more than any 

 other where business ability in apple 

 marketing will count, it will be in the 

 (lisi)osition of apples over the seas. 



The man who would know how to 

 sell his apples nnist first stud\- and un- 

 derstand some of the fundamental iirin- 

 ciples in the exchange of farm prod- 

 ucts. .Aiiples are not sold toda,\ in the 

 same manner as they were sold a hun- 

 dred years ago. It is not necessary to 

 know how apples were sold then in 

 order to know how they are sold today; 

 that subject can be more ([uickly 

 studied by itself; but it is necessary to 

 understand the history of the trade in 

 ai)ples in order to .iudge how they will 

 ln' sold loHKn'row. There is no (luestion 



October 



in the whole subject of commerce and 

 trade that is more distinctly in a de- 

 veloping stage than of the distribution 

 of farm products. Unsettled phases 

 of this distribution are working out 

 their destiny, and the man unaware of 

 this evolution can hardly avoid being 

 left behind in the race. The subject 

 of the distribution of farm products 

 needs no advertising to make it a per- 

 tinent question — it is a popular issue 

 already — it is a cry of the day. This 

 means that biased and baseless opinions 

 and criticisms will be exjaressed, but it 

 also means that a S(dution of the prob- 

 lems will be hasteiieil by iniblicity. 



The man who would sell his apples 

 inlelligenfly must know the lessons the 

 past has taught, and must view the 

 present ([uestion with a broader per- 

 spective than petty, individual or even 

 cominunity problems. He cannot afi'ord 

 to imijiicitly accept the conclusions of 

 others; these matters are too undefined 

 to allow of settlement by any one opin- 

 ion. He must realize that there is an 

 excess of apple plantings in America, 

 but he must not stop here, for he would 

 then be no better off than if he firmh 

 believed that there were an insuliicient 

 supply of trees. He must follow the 

 matter out. How will these large crops 

 to come affect him, and through what 

 agencies, and what may he do to place 

 himself in the most advantageous posi- 

 tion to meet the necessary competition. 

 The man who would market apples 

 must know who eats his fruit and how 

 much is paid for it, and what other 



The Mattress 



WITH EVERY 

 ADVANTAGE 



Heywood 

 Mattresses 



are more than ordin- 

 ary mattresses. 

 Each Heywood Mat- 

 tress comes seperately 

 wrapped. It has not 

 been handled— it has 

 never been out on 

 triaL 



It is absolutely guaranteed 

 to give satisfaction or you 

 receive a new mattress. 



Priced Reasonably At 

 $12.00, .$15.00 and $18.00 



Made By 



HEYWOOD BROTHERS AND 



WAKEFIELD COMPANY 



Portland and Seattle 



Sold By 



All Best Dealers 



WHEN WRITING ADVERTISERS MENTION BETTER FRTTT 



