Pas-c 1 8 



BETTER FRUIT 



October 



JAMES HANDLEY. 



Founder of Nat 



MH. HANDLEY was born in Rhode 

 Island, spending much of his early 

 life in an apple orchard, consisting of 

 Rhode Island Greenings. When a boy 

 he moved to Missouri, living for a few 

 years in the vicinity of St. Joseph, 

 where he continued his interest in 

 orchariling and fruit growing, becom- 

 ing a member of the local horticultural 

 society. Dui'ing his school life he de- 

 voted much attention to the study of 

 botany, studying the growth of trees, 

 plants and flowers. Afterwards he 

 moved to M(mtana. While there he 

 learned the printer's trade, becoming 

 associated with the press and doing 

 nnich work in a publicity way in de- 

 veloping the fruit industry <if that state. 

 While in Montana he i)ublishe(l a pam- 

 phlet on the resources of that state, 

 making ])rominent the orchard indus- 

 try. Later he returned East and settled 

 in Quincy, Illinois, his present home, 

 where he assisted in organizing the 

 Mississippi Valley Apple (irowers' Asso- 

 ciation. For fourteen years he has been 

 secretary-treasurer, a great tribute to 

 his ability and shicerity in behalf of the 

 fruit industry of that section. The asso- 

 ciation came into existence for educa- 

 tional |)urposes and for the purpose of 

 observing more closely the causes of 

 failures in the production of fruit. 

 Through the efforts of Mr. Handley, 



QUINCY, ILLINOIS 

 ional Apple Day 



who conducted a very careful campaign 

 of research work, it was determined to 

 a large extent that the poor crops were 

 due to a lack of care and treatment on 

 the part of the owner. Therefore Mr. 

 Handley concluded that it was wise to 

 set apart one day of the year to be 

 observed in giving serious attention to 

 the causes of failure and to other fac- 

 tors that might be introduced for the 

 purpose of arousing a more general and 

 concerted action on the part of the 

 growers, with a view to obtaining bet- 

 ter results. Incidentally, confidence was 

 inspired, and the idea was so popular 

 that Mr. Handley conceived a second 

 idea in connection with Apple Day, 

 which was that such a day could be 

 utilized by a feast of apples, in this way 

 stinuilating in the beginning of the 

 a|jple season an increased <lesirc which 

 would lead to a greater consumption, 

 that would be of benefit to the consum- 

 ing public as well as the grower and 

 everyone connected with the apple in- 

 dustry. The objects and aims of Mr. 

 Handley were entirely original and so 

 interesting, and the opportunity for ac- 

 complishing nuich along this line were 

 so great, that the plans were approved 

 by all of the prominent peo])le con- 

 nected with horticulture in the I'nitcd 

 .States. The grower, the conunission 

 man. the apjjle dealer, the retailer, the 



IHiblic, the press, have all worked ad- 

 miiably and forcefully together in har- 

 mony along the ideas of National Ap)jle 

 Day as suggested by Mr. Handley, ami 

 the i-esults already achieved have far 

 surpassed the most sanguine expecta- 

 tions. The orchard in(kistry has ad- 

 vanced and imprf)ve(l during the last 

 few years and has now become a i)er- 

 manent business, almost a stabilized 

 business. National Apple Day by gen- 

 eial agreement has been set for the 

 third Tuesday of every October. In 

 nearl\ all of the large cities this day is 

 being celebrated throughout the Union 

 with exhibitions of apples in all the 

 leading stores; special inducements to 

 the trade are offered; the day is ob- 

 served by all the hotels, dining cars, 

 restaurants, who prepare special apple 

 menus for this great day, the greatest 

 day in the whole year for the apple 

 world, and in this way, just in the be- 

 ginning of the harvesting season, the 

 public is stinudated to a greater con- 

 sumi)tion, which is being maintained 

 throughout the season. The press is 

 liberal in its publicity work; everyone 

 connected with the apple industry is 

 enthusiastic over Apple Day, therefore 

 all honor is due Mr. Handley for creat- 

 ing and establishing National Apple Day 

 throughout the United States. The con- 

 sumption of apples has increased far 

 beyond calculations and National Apple 

 Day has fulfilled, is fulfilling and will 

 continue to fulfill its purpose by creat- 

 ing a greater consumption and a greater 

 demand, which means more money for 

 every one connected with the apple in- 

 dustry and better health for everyone, 

 as there is no more wholesome food or 

 diet than an apple. 



SAND 



An illustration on page (i shows 

 the best waj' for orchardists to over- 

 come the difficulties of cultivating 

 this soil. 



PORTLAND WHOLESALE NURSERY COMPANY 



Rooms 6 & 7, 122 ' 2 Grand Ave.. Portland. Oregon 



"WTiolesalers of Nursery Stock and Nursery Supplies 



A very complete line of 



Fruit and Ornamental Trees. Shrubs. Vines. Etc. 



SPECIALTIES 



Clean Coast GrowTi Seedlincs 



Oregon Champion Gooseberries and 



"Write No^v Perfection Currants Write Now 



J.4& H. Goodwill, Ltd. 

 APPLE IMPORTERS 



Commereial Sale Room, Deansg'ate, 



Manchester, England. 



Floral Street, Covent (iarden Market, 



London, England. 



Fruit Excliangre, Victoria Street 



Liverpool,EnirlaDd. 



Hiimlier Dock Street, 



Hull, England. 



ASIEHICAX ADDRESSES: 



07 Warren Street, Xew York, N. V. 

 (JO State Street, Boston, Mass. 



ConHlcninentN and CorreBpondence Solicited 



WHEN WKITING AnVERTlSEBS MENTION BETTER FRUIT 



