/0/t 



BETTER FRUIT 



Pa"c 21 



R. B. Claybfigcr, of C. Wilkinson's Sons, 

 Philadelphia. 



Chester I-ranzell, of Chester Franzell ^S: Co., 

 Pittsburg, Pa. 



\V. H. Fiske, of H. B. Fiske & Co., Provi- 

 dence, R. I. 



Ernest M. DuPre Co., Columbia, S. C. 



W. W. .Scarborough Co., Knoxvillc, Tenn. 



Milton A. Dieyfus, of Roth Produce Co., 

 Memphis, Tenn. 



I. T. Hert/ka, Nashville, Tenn. 



A. A. .lacksnn it Co., Dallas, Tex. 



C. E. Harkridcr, of Harkrider-Keilh-Cookc 

 Co.. Fort Worth, Tex. 



Eugene Robinson, of Richmond Cold Storage 

 Co.. Richmond, Va. 



E. H. Jennings, of Jennings Bros., Roanr>ke, 

 Va. 



H. T. Lang Co., Eau Claire, Wis. 



Fied Grossenback, of A. Grossenback, Mil- 

 waukee, Wis. 



A pl;int to exploit apples is bein.i» ni- 

 ranged 1j> the trustees of the Siiokaiu- 

 Fruit Growers Co. and a committee 

 from the Chamber of Commerce of 

 Spokane. The (Chamber of Commerce 

 believes that increased consiimi)ti<)ii 

 and better prices can be obtained if the 

 fruitgrowers of that section spend the 

 necessary amount of money in i)ub- 

 licity retiuired for this purpose. That 

 the Chamber of Commerce believes in 

 publicity to advertise the apple is evi- 

 denced by the fact that they state they 

 are ready to spend $1,000 in an ailver- 

 tising cam])aign for this purjjose. 

 While no ilefinite plan, in the latter 

 part of August, had been effected, the 

 matter was largely placed in the hands 

 of Mr. Corbaley, secretary of the 

 Chamber of Commerce, who is well 

 known to the fruitgrowers of the 

 Northwest, having been manager of the 

 National Apple Show at Spokane dur- 

 ing the last two years. Mr. Corbalev is 

 credited with being one of the ablest 

 and most popular publicity men in the 

 Northwest. 



Arthur M. Geary states that in Bos- 

 ton Northwestern apples are sold by 

 the wagonload, containing various 

 varieties, sizes and grades. This infor- 

 mation will not be very gratifying to 

 Northwest apple growers because they 

 have ascertained by experience that 

 job-lot cars do not bring good prices. 

 Therefore it cannot be expected that 

 jobbing by the wagonload, in job lots 

 of sizes and grades, will bring good 

 prices. AYhen a retailer or wholesaler 

 has to purchase a job lot containing a 

 lot of stufT that he does not want in 

 order to get some that he does want, 

 the average price cannot help but be 

 low. There has been a strong demand 

 on the part of dealers to buy in straight 

 carloads of single varieties of certain 

 grades with size specifications. Such 

 carloads certainly bring the best 

 money, and inasmuch as fruitgrowers, 

 through marketing associations, have 

 learned that the job-lot tramp grades 

 sell at very low prices, it seems that 

 they should wake up and load theii- 

 cars in the way the trade demands and 

 in the way that will bring the most 

 monev. 



Following is a list of .shippers re- 

 ported approved by the Growers' 

 Council as announced by W. H. Paiil- 

 hamus: Hays Fruit Co., North Yakima: 

 Randolph Fruit Co., North Yaknna; 

 The Fruit Exchange, Kennewick; 



Our Special Clubbing Offer 



a splendid clubbing list. These rates do not apply 



"Better Fruit" olTeis to its leaile 

 to Canada, owing to extra postage. 



Through lack of space we aie unable to give a more extended clubbing list. If this 

 clubbing list does not meet your requirements, please make up a clubbing list that 

 desire, send it to us and we will advise vou what the list will cost you. 



you 



Everybody's .SI. ."id 



Delineator 1.50 



Better Fruit i.flo 



Total .S14.011 



All for 2.7.') 



Outlook .^3.00 



Scribner's .^.00 



World's Work 3.00 



Better Fruit 1.00 



Hoarti's Dairyman . . . . 

 Review of Reviews.... 

 I'arm Journal ( .t years 

 Better I'ruit *..... 



Total .?10.00 



All for 6.4.") 



Scribner's .^3.00 



Delineator 1..5() 



ICverybody's 1.50 



Better Fruit 1.00 



Total .?7.00 



All for 4.50 



American Magazine SL.'jO 



Woman's Ht)nie Companion 1.50 



Better Fruit 1.00 



Total %\.m 



All for 2.15 



Woman's Home Companion -SI. 50 



.\merican 1.50 



Better Fruit 1.00 



■Sl.UO 

 3.00 

 1.00 

 1.00 



Total .su.oo 



AH for 3.70 



Ladies' World fil.OO 



Modern Priscilla I.OO 



Pictorial Review 1.00 



Better Fruit 1.00 



Total .JI.OO 



All for 2.75 



American Swineherd 



Everybody's 



Oregon Agriculturist . 

 Better I'ruit 



Total . . 

 All for 



)?4.00 

 2.80 



Aeronautics .?3.00 



Good Housekeeping 1.50 



Better Fruit 1.00 



Total ?5.50 



All for 4.30 



Motion Picture Magazine .$1.50 



American Boy 1.00 



Better Fruit.'. 1.00 



Total if3.50 



All for 2.80 



Automobile Journal .?1.5i) 



Scientific American 3.00 



Better Fruit 1.00 



Total .$5.50 



K\\ for 4.70 



S .50 



1.50 



.50 



1.00 



Total $3.50 



All for 2.60 



Fruit (irower and Farmer $1.00 



Good Housekeeping 1.50 



Better Fruit 1 .00 



Total $3.50 



.\ll for 2.60 



Northwest Poultry Journal $ .50 



Gleanings in Bee Culture 1.00 



Review of Reviews 3.00 



Better Fruit 1.00 



Total $5.50 



All for 3.40 



Pacific Homestead 



Delineator 



Better Fruit 



si. 00 

 1.50 

 1.00 



Total .$3.50 



All for 2.60 



Western I'armer .$1.00 



Harper's Bazaar 1.50 



Evervl>odv's 1.50 



Better Fruit 1.00 



Total .$5.00 



All for 3.75 



^otFALL 

 PLANTING 



EES 



Strawberries 



Rhubarb 



Asparagus 



for fall planting 



' ' 64 page Autumn Catalog 



listing the most profitable and satisfactory 

 varieties for commercial and home plantings 

 Write now. Ask for Catalog No. :iO I 



Order early. Your inquires -will 

 have prompt attention. It pays 



you to have your order on file wlien tlie 

 shipping season begins. 



give sure and quick 

 returns and can be 

 made to pay big pro- 

 fits. 



Our Trees and Plants 

 are grown in Oregon 



sturdy , healthy stock with 

 heavy, fibrous roots. Dug 



and packed as ordered. Bearing 



official certificate of inspection. 



PORTLAND, OREGON 





WHEN WRITING APVERTISERS MENTION BETTER FRUIT 



