t9i5 



BETTER FRUIT 



Page 23 



Ship Your Apples— 



—to the LOS ANGELES market, the distribut- 

 ing; center of the gfreat Southwest. 



The California apple crop is about 1,800 cars 

 short this season, which makes Los Angeles an 

 excellent market. 



Our two warehouses equipped with all the 

 modern improvements which practice has taught 

 us to be the best — with our experienced ware- 

 housemen who KNOW and DO IT, oiTer you 

 an unusual inducement to cold store with us the 

 apples you ship to this market. 



We are in a position to render you a service 



that will please you. 



Direct railroad connections — rates rea- 

 sonable communicate with us now 



Branch Plan Central Ave. at Fourth St. S. P. Tracks 



Los Angeles Ice and Cold Storage Co. 



p. O. Box 643. Station C LOS ANGELES, CALIFORNIA 



The Spokane National Apple Show 



By Uoberl S. I'hillips, 



TfTE Xatioiiiil .\i)ple Show, which h;is 

 bct'n a I'l'ature at Spokane I'lir seven 

 years, will be held again this fall, the 

 business men of Spokane having re- 

 cently decided to guarantee whatever 

 deficit ma\- result. While none of the 

 seven apple shows held thus far have 

 conic out even financially, the business 

 interests of Spokane have chosen to 

 consider only the broad question of 

 assisting the Northwestern fruit in- 

 dustry, even though they know the> 

 must be prepared to pocket a tidy loss 

 each year. The eighth annual show 

 will be held November 13 to 20, prob- 

 ably in the s])ncious grounds beneatli 

 the joint overhead tracks of the O.-W. 

 R. & N. Company and Chicago, Milwau- 

 kee and St. Paul. Robert H. Kipp, a 



Si>okjuu', Wasllington. 



well-known apple man, has been ap- 

 pointed chairman of the board of 

 trustees. 



This year the growers" conference 

 will be directed by the Washington 

 State Horticultural Society, which will 

 be in charge the first three days. The 

 Northwest Fruit Growers' Council, of 

 which W. H. Paulhamus is chairman, 

 has called a conference of growers to 

 be held November 18 and 19 at the 

 apple show. Marketing jiroblems, 

 especially those connected with the 

 handling of the l'.)l(i crop, are an- 

 nounced to be the chief subject of this 

 conference. The closing day's session 

 will be devoted to by-products of the 

 fruit industrv. 



YAKIMA FRUIT SELLERS 



North Yakima, Washington 



A Central Selling Agency for Yakima 



EXCLUSIVE DISTRIBUTORS FOR 



Yakima County Horticultural Union 



Yakima Fruit Growers'" Exchange 



Richey & Gilbert Company 



Our organizations handled 2. SCO carloads of Yakima Frultlast season. Hundreds oJ growers 

 have joined our movement and we already have under contract a much larger proportion 

 of Yakima tonnage than ever before. Additional tonnage is coming to us dally. We have 

 a large proportion of the fruit In the early districts — therefore we can load the early 

 assorted cars — money-makers for the trade and the growers. 



WRITE OR WIRE US IN SEASON 



H. M. GILBERT, General Manager FRED EBERLE, Asst. Manager 



"Next year's marketing problem is 

 the most vitally important question be- 

 fore Northwestern apple growers," 

 declares (lordon C. Corbaley, manager 

 of the show. "The Northwest in li)l() 

 will be called on to sell between 18,000 

 and 22,00(1 carloads of boxed apples, as 

 against 0,000 cars this year. Our ability 

 to cause the market to absorb an in- 

 crease of more than 100 per cent de- 

 pends upon the way we systematize 

 disti'ibution. At the apple show the 

 growers will consider the facts gath- 

 ered by the Northwest Fruit Growers' 

 Council dui'ing the 1915 marketing sea- 

 son, and will aiJi)oint committees to 

 woi-k out details to permit final and 

 definite action at the annual meeting 

 of the Council in .lanuary. "The 

 women's department of the show, 

 which was a wonderful success la.st 

 year, will be repeated on a greatly en- 

 larged scale. Demonstrations of grade 

 and i)ack by the inspectors of the prin- 

 ciijal Xorthwestern boxed-a])ple ship- 

 pers will be features of the a])i)le show. 

 The demonstrations are an impoi-tanf 

 educational feature. Prizes are to be 

 olfeied the inspectors for the most in- 

 structive and educational exhibit fiom 

 the standpoint of benelit to the grow- 

 ers. The inspectors will be invited to 

 enter five-box exhibits of the red, the 

 partly red and green varieties, jjacking 

 the l)oxes so as to demonstrate the 

 extremes i)ermissil)le under the stand- 

 ard classifications and illustrate the 

 sizes permissible. In this connection 

 the inspectors will be aski'd to conduct 

 half-hour ([ueslion rcnmd tables each 

 aflernoon, when growers ma>' in(iuirc 

 regarding the grades and jiacks illus- 

 Ir.ited. The grade and pack exhibits 

 will supplement the jjacking school and 

 contests which have been features of 

 previous apple shows. 'i"o stinuilate in- 

 terest in an absolutely uniform svstcni 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



