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BETTER FRUIT 



November 



BETTER FRUIT 



HOOD RIVER, OREGON 



official Organ of The Northwest Fruit Growere' Association 

 A Montlily Illustrated Magazine Publislied in the 

 Interest of Modern Fruit Groiring and Marlteting 



All Communications Should Be Addressed and Remittances 

 Made Payable to 



Better Fruit Publisbino; Company 



E. H. SHEPARD. Editor and Publisher 



STATK ASSOCIATE EDITORS 



OREGON 



C. I. Lewis, Horticulturist Corvallis 



H. S. Jackson, Pathologist Corvallis 



H. F. Wilson, Entomologist CorvalUs 



WASHINGTON 



Dr. A. L. Melander, Entomologist Pullman 



O. M. Morris, Horticulturist Pullman 



COLORADO 



C, P. Gillette, Director and Entomologist Fort Collins 



E. B. House, Chief of Department of Civil and Irrigation 



Engineering, State Agricultural College Fort Collins 



E. P. Taylor, Horticulturist Grand Junction 



IDAHO 



W, H. Wicks, Horticulturist Moscow 



W. S. Thomber, Horticulturist Lewiston 



UTAH 



Dr. E. D. Ball, Director and Entomologist Logan 



MONTANA 



O. B. Wliipple, Horticulturist Bozeman 



CALIFORNLA 



C. W. Woodworth, Entomologist Berkeley 



W. H. Volck, Entomologist Wausonville 



Leon D. Batchelor, Horticulturist Riverside 



BRITISH COLUMBIA 

 R, M. Winslow, Provincial Horticulturist Victoria 



SUBSCRIPTION PRICE: 



In the United States, $1.00 per year in advance 



Canada and foreign, including postage, $1-50 



ADVERTISING RATES ON APPLICATION 



Entered as second-clasa matter December 27, 1906. at the 



Postofflce at Hood River. Oregon, under Act 



of Congress of March 3, 1879. 



Over Production. — About six or seven 

 years ago, at one of the National Apjjle 

 shows, in an address made by one of 

 the raihoad presidents, he stated that 

 in the year 11)15 the Northwest would 

 ship 50,000 carloads of apples and in 

 the year 1920 150,000 carloads of 

 apples. A short time afterwards, Bet- 

 ter Fruit editorially stated that it did 

 not believe the apple shipments in litlo 

 would exceed 15,000 carloads, to any 

 great extent. The year 1015 has arrived 

 and nearly gone. The apple tonnage 

 of the four Northwestern slates will be 

 in the neighborhood of 7000 cars and 

 some estimate as low as (JOOO. Last year 

 the shipments were somewhere be- 

 tween 12,000 and 1.3,000 cars. Mad this 

 yeai' protkiced a normal crop instead 

 of about 00 to 70 per cent, on account 

 of the increased age of the trees the 

 tonnage would have been somewhere 

 around the neighborhood of 15,000 cars 

 and in all probability would not have 

 exceeded that amount very greatly. The 

 Northwest, on an average, has not 

 increased in tonnage probably more 

 than 20 to 25 per cent over any pre- 

 vious normal year which was not 

 exceedingly heavy or unusually light. 

 If this rate of increase should be con- 

 tinued ami maintained, it w(juld mean 

 that in the year 1020 the Northwest 

 would probably ship about ,'?0,OIH) car- 

 loads. However, it is possilile anil even 

 probable that the increaseil planting 

 during the years 1910 and 1911 will 

 increase the tonnage beyond the esti- 

 mated 25 per cent per year, and it is 

 possible that the Northwest in the year 

 1920 may shi]) somewhere between 

 30,000 and 50,000 carloads, which is a 

 long ways from 150,000 carloads, as 

 prophesied by a prominent speaker at 

 the National Apple Show a few years 

 ago. It must be evident to a man who 



is familiar with the tonnage and the 

 Northwest conditions, that the enor- 

 mous over production is not the bug- 

 bear that a good many prophesied it 

 would be a few years ago. When the 

 slump first came in 1912, apple plant- 

 ings stopped. Consequently there has 

 been no setting of trees since that time. 

 In the year 1921) all of the trees set in 

 the Northwest will be eight years of 

 age, when they reach a fair bearing 

 capacity. After that time, therefore, it 

 is doubtful if there will be any material 

 increase in the tonnage of apples in the 

 Northwest for some years to come. 



Marketing Wormy Apples. — The cod- 

 ling moth was more severe in the 

 Northwest in its ravages this year than 

 for many years in the past. In various 

 districts the damage tlone in the way of 

 stings and worm holes has been esti- 

 mated in many orchards as varying 

 from 10 to 75 per cent. Of course there 

 are a number of orchardists who have 

 been extremely successful, who have 

 sprayed so thoroughly and so well that 

 their damage is less than 2 per cent. 

 In some districts, special arrangements 

 have been made for marketing fruit 

 damaged by the codling moth, the 

 authorities feeling that on account of 

 the short crop, there would be an 

 opportunity to dispose of this fruit, 

 helping out the grower and accommo- 

 tlating the public by supplying this 

 grade at a moderate price. Consequently 

 arrangements have been effected by 

 which fruit affected by codling moth 

 can be shipped in vegetable crates, 

 unwrapped, making it evident that 

 thei'e is no misrepresentation. Of course 

 where the quantity of fruit affected by 

 codling moth is large in the district, it 

 is only natural that growers should 

 want to realize in some way if possible. 

 It is to be regretted that such a condi- 

 tion exists. The districts which have 

 only a small quantity affected in this 

 way are indeed fortunate, because 

 they can well affortl then to send this 

 grade to the vinegar factory. One 

 observation in conclusion seems impor- 

 tant, and that is, this fruit sliouki be 

 marketed with good .judgment and kept 

 out of our best consuming markets that 

 handle our extra fancy and fancy 

 grades of fruit, for which they are will- 

 ing to pay a satisfactory price. The 

 Northwest must keej) up its standard of 

 ([uality to the fullest possible extent. 



Advertising the Apple to Increase 

 Consumption. — Every man connected 

 with the marketing of apples appreci- 

 ates fully the imijortance of advertising 

 to create a demand. In fact, a great 

 many growers also realize the impor- 

 tance of an extensive publicity cam- 

 paign. The trouble seems to be, how- 

 ever, this year in raising a sufficient 

 fund. The apple growers were short 

 on account of low prices last year, and 

 although the pi'ice looked good for this 

 present season, the average apple 

 grower consideis himself wise, and is 

 not going to spend any money before 

 he gets it. Under these circumstances, 

 it was difficult to raise the fund neces- 

 sary for the right kind of an advertis- 



ing campaign, but with the value of 

 advertising made evident to the fruit 

 grower, with good prices and good 

 returns this year, there is little doubt 

 but what the growers in the different 

 districts will come cheerfully forward 

 next year with enough per box, through 

 the associations throu,gh which they 

 ship, to put on a campaign that will 

 increase the consumption of apples and 

 create an increased demand, just the 

 same as the demand has been created 

 and the consumijtion increased by the 

 orange growers in Southern California 

 and all the different food product man- 

 ufacturers of America, like Cream of 

 Wheat, Toasted Corn Flakes, Sunny 

 Jim, etc. 



Walnut Growing. — The success of the 

 early pioneers in the English walnut 

 industry, originally in the Willamette 

 Valley, was so marked that a great 

 many walnut groves have been set dur- 

 ing the last few years, which have very 

 recently come into bearing and are ful- 

 filling in every way the expectations of 

 the planters, who are producing good 

 crops of superior quality which are 

 selling at a good price. The Franquette 

 walnut seems to be the favorite. The 

 Mayette is another variety favored 

 also. The Frantiuette is one of the 

 best flavored walnuts that the editor 

 has ever tasted. Last year he was pre- 

 sented with ten pounds, and unhesitat- 

 ingly pronounces it the best flavored 

 walnuts he had yet tasted. There are 

 a great many walnut groves in the Wil- 

 lamette Valley which ai'c producing 

 ([uite extensively, a ready market being 

 founil for all that is produced. Recently 

 considerable attention has been given 

 the walnut industry in the Yakima Val- 

 ley, and upon investigation, Mr. Wig- 

 gins of the Washington Nursery, has 

 found a grove which is over thirty 

 years okl, in fine condition, the nuts 

 being large and of excellent quality. It 

 is quite evident from the success of this 

 grove and odd trees planted here and 

 there, that the climate antl soil of the 

 Yakima Valley is suited for the tender 

 walnuts such as mentioned above. The 

 walnut growers of the Northwest are 

 showing tlieir interest in the develop- 

 ment of tile intkistry, holding a meet- 

 ing in Portland, during the first week 

 of November. 



The Value of Our Association Sales- 

 men. — Too fre(|uently we hear the 

 I'emark: "I can sell apples just as well 

 as anybody else." Perhaps you can; 

 but in order to be a good salesman or 

 sales manager, one must not only be 

 familiar with all of the different varie- 

 ties and grades, their eating (lualities, 

 their cooking ([ualities, and their keep- 

 ing (|ualilies, but he must possess a 

 knowletlge of crop condition in all of 

 the various districts and above all, he 

 should possess an extensive actpiain- 

 tanceship with the dealers who are our 

 purchasers. Very few indiviilual grow- 

 ers ])ossess such qualifications. Any- 

 body can sell apples. Yes, but it takes 

 a salesman to realize the market value 

 of our apples, and the market value is 

 all that any one can expect. 



