Page 1 6 



BETTER FRUIT 



December 



BETTER FRUIT 



HOOD RIVER, OREGON 



Official Organ of Ths Northwest Fruit Growers' Association 

 A Monthly Illustrated Magajune Published In the 

 Interest of Modem Fruit Gro\ring and Marketing 



All Communications Should Be Addressed and Remittances 

 Made Payable to 



Better Fruit Publisbino; Company 



E. H. SHEPARD. Editor and Publisher 



STATE ASSOCIATE EDITORS 



OREGON 



C. I. Lewifl, Horticulturist Corvallis 



H. S. Jackson. Pathologist Coiraliii 



H. P. Wilson, Entomologist Cortallii 



WASHINGTON 



Dr. A. I,. Melander. Entomologist Pullman 



O. M. Morris, Horticulturist Pullman 



COLORADO 



C. P. Gillette. Director and Entomologist Fort CollinB 



E. B. House, Chief of Department of Civil and Irrigation 



Engineering. State Agricultural College Fort Collins 



E. P. Taylor. Horticulturist Grand Junction 



IDAHO 



W. H. Wicks. Horticulturist Moscow 



W. S. Thomber. Horticulturist Lewlston 



UTAH 



Dr. E. D. Ball, Director and Entomologist Logan 



MONTANA 



O. B. Whipple, Horticulturist Bozeman 



CALIFORNIA 



C. W. Woodworth. Entomologist Berkeley 



W. H. Volcb. Entomologist Watsonville 



Leon D. Batcheior. Horticulturist Riverside 



BRITISH COLUMBIA 

 R. M. Winslow, Provincial Horticulturist Victoria 



SUBSCRIPTION PRICE: 



In the United States, Jl.OO per year in advance 



Canada and foreign, including poetage, $1.50 



ADVERTISING RATES ON APPLICATION 



Entered as second-cla.sa matter December 27, 1906, at the 



Postofflce at Hood River, Oregon, under Act 



of Congress of March 3, 1879. 



National Publicity for the Northwest- 

 ern Box Apples. — As a result of the con- 

 ference held between tbe Executive 

 Committee of the Fruit Growers' Coun- 

 cil and the Shippers" league, a plan 

 was suggested at an informal confer- 

 ence of those connected with the fruit 

 industry at the Eighth National .\]ji)le 

 Show at Spokane, advising the appro- 

 priation of one cent per box to be s])ent 

 in an advertising publicity campaign 

 for the purpose of market extension, 

 greater distribution anil increased con- 

 sumption. The sub.ject was presented 

 purely in a tentative form at a confer- 

 ence in Spokane without any definite 

 plan, in oi-der that the fruitgiowers, the 

 sellin.ff concerns and others connected 

 with tbe fruit industry might have an 

 opportunity to give tbe matter serious 

 thought antl be prepared to discuss any 

 plan that may be presented at a meet- 

 ing of tbe Fruit (irowers' Council and 

 sellin.g concerns to be called in ,lanu- 

 ary, 191 fi. WTiile there were many 

 strong advocates at Spokane there was 

 some opposition, one district in par- 

 ticular feeling that each section and 

 each selling concern can best spend its 

 own money in its own way in creating 

 the demand and a market for its own 

 particular brands. It is not tbe inten- 

 tion in tliis article to take any ])articu- 

 lar stand in either recommending the 

 appropriation or opijosing it. However, 

 it seems desirable that the matter 

 should be presented and given to the 

 fruitgrowers and allied interests in as 

 public a way as possible, in order thai 

 they may give the matter due consider- 

 ation and be in a position to decide 

 and decide wisely at the meeting to be 

 held in .January. Such a fund, in ac- 

 cordance with the crop, the numlier of 

 districts and growei's conjribiiting, will 

 amount lo anywhere from .*,50,(I00 to 



^lOI^OOO. The plan is worthy of serious 

 thought. If by the expenditure of one 

 cent per box new markets can be cre- 

 ated or consumption in any of the large 

 markets increased to a sullicient extent 

 so as to consume 2,000 or ,3,000 carloads, 

 there is no question that the pressure 

 in many other marketing and distribut- 

 ing centers would be relieved and con- 

 sequently better prices obtainable. If 

 this can be accomplished it docs not 

 seem that any one district will be justi- 

 fied in declining to contribute even 

 though they do not succeed in selling 

 one box of their own apples as a direct 

 result of tbe campaign, because if the 

 market was relieved in other sections 

 where they are operating, their extra 

 profit would easily be more than 

 enough to justify the expenditure. Be- 

 fore such a campaign can be endorsed 

 by tbe growers and their consent given 

 to such a contribution, it seems reason- 

 able to assume that some definite plan 

 for this expenditure must be presented, 

 although it will not be necessary to go 

 into the entire details of the plan. The 

 contributors also must be convinced 

 that tbe money will be wisely spent; 

 that the camiiaign shall be conducted 

 wilh reasonable expense in putting it 

 into oijcralion. It is a well-known fact 

 that many fruitgrowers did not make 

 the cost of production last year, and 

 therefore they will not look with fa- 

 vor upon any plan that will create 

 positions which will enable a few to 

 draw dtiwn some big salaries. Those 

 best informed have no anxiety or fear 

 in this respect, inasmuch as this cam- 

 paign and the fund is to be placed in 

 the hands of three of the ablest men 

 who can be selecteil, one bv the Cham- 

 ber of Commerce of the City of Spo- 

 kane, one to be selected by the Cham- 

 ber of Commerce in Seattle and one by 

 tbe Commercial Club in Portland, and 

 the clearing houses in these respective 

 cifies. It seems reasonable to assume 

 that the growers need have no fear of 

 such a committee either wasting the 

 money or creating an institution that 

 will make a lot of positions at high 

 salaries. Therefore it is to be hoped 

 that a plan will be devised and pre- 

 sented that on tbe face of it will look 

 siillicientlv well to justify the growers 

 in contributing their one cent per box, 

 because tbe aople industry of the 

 Northwest certainly must avail itself of 

 every opportunity to extend its mar- 

 kets, create a wider distribution and an 

 inci'eased consumiifion. Every district 

 and every selling concern in tbe North- 

 west must expect to stand on its own 

 bottom and create a business for its 

 own particular varielies or its own in- 

 dividual brands. However, it may be 

 true that all the districts and selling 

 concerns can co-operate together for a 

 ."eneral increased consumption and ex- 

 tension of markets and a better dis- 

 tiibulion. 



c-'^L 



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ASHLAND PUMP AND HAY TOOLWORKS 

 20 ORANGE ST. ASHLAND. OHIO. 



The Grower.'^' Council and Its Ac- 

 complishment. — .\s a result of a confer- 

 ence in Sjiokane in 1014 and the work 

 of tbe By-Pi'oilucts Committee, it was 

 decided to hold a marketing conference 



in Seattle. Consequently a call was 

 issued for the dilTerent districts to send 

 delegates to a meeting which was held 

 in Seattle early in .lanuary, 191.5, for 

 the purpose of discussing marketing 

 problems. A second meeting was held 

 at Tacoma in February, 191,5, which 

 resulted in the organization of what 

 has been known as the Fruit Growers' 

 Council with a Board of Control of ten 

 and an Executive Committee of three. 

 Many claim that tbe Growers' Council 

 has obtained no definite results. Many 

 growers expected the Growers' Council 

 would be able to fix anil dictate prices — 

 an unjustified expectation. Tiie Execu- 

 tive Committe has accomplished a great 

 deal more than thev have received 

 credit for. It is a well-known fact that 

 during the season of 1914 there was no 

 barmonv prevailing between shipping 

 associations. Much feeling of bitterness 

 existed, and competition was very keen 

 both in the campaign for tonnage and 

 in the selling camijaign. .lust how and 

 in what manner it is diflicult to say, 

 but nevertheless it is generally con- 

 ceded bv many who were well in- 

 formed that tbe Executive Committee 

 has been a prominent factor in creat- 

 ing a more harmonious condition and a 

 belter relationship with all of the in- 

 terests identified with the fruit in- 

 dustry. As a result, harmony has pre- 

 vailed and reasonably good prices are 

 being obtained, due noticeable factor 

 in conneclion with the marketing or- 

 ganizalioii this year has been tlie lack 

 of unwarranleil personalities which 

 were indulgeil in freely in iirevious 

 years. The difl'ereni officials connected 

 wilh the selling concerns api);irently 

 are on a friendly anil harmonious basis. 

 In fact, this is indicated by the fact 

 ffiat the markeling concerns have 

 forired a comniitlee known as the 



