Page 20 



BETTER FRUIT 



Januar\ 



BETTER FRUIT 



HOOD RIVER, OREGON 



official Organ of Tlie Northwest Fruit Growers' Association 

 A Monthly Illustrated Magazine Published in the 

 Interest of Modem Fniit Growing and Marketing 



All Communications Should Be Addressed and Remittances 

 Made Payable to 



Better Fruit Publishino; Company 



E. H. SHEPARD, Editor and Publisher 



STATE ASSOCIATE EDITORS 



OREGON 



C. I. Lewis. Horticulturist Corrallis 



H. S. Jadtson. Pathologist Corvallis 



WASHINGTON 



Dr. A. L. Melander. Entomologist Pullman 



O. M. Morris. Horticulturist Pullman 



W. S. Thoniber, Honiailturist Pullman 



COLORADO 



C. P. Gillette. Director and Entomologist Fort Collins 



E. B. House. Chief of Department of Civil and Iringation 



Engineering. State Agricultural College Fort Collins 



E. P. Taylor. Horticulturist Grand Junction 



IDAHO 



W. H. Wiclfs. Horticulturist Moscow 



UTAH 



Dr. E. D. Ball. Director and Entomologist Logan 



MONTANA 



O. B. Whipple. Horticulturist Bozeman 



CALIFORNIA 



C. W. Woodworth. Entomologist Berkeley 



W. H. Volck. Entomologist Wat.sonrille 



Leon D- Batchelor. Horticulturist Riverside 



BRITISH COLUMBIA 

 R. M. Winslow. Provincial Horticulturist Victoria 



SUBSCRIPTION PRICE: 

 In the United States, $1.00 per year in advance 

 Canada and foreign, including postage. $1.50 



ad\t;btising rates on application 



Entered as second-class matter December 27. 1906. at the 



Poslofflce at Hood River. Oregon, under Act 



of Congress of March 3. 1879. 



A National Advertising Campaign for 

 the Northwest. — During the National 

 Apple Show an idea was presented to 

 the Northwest, consisting of the States 

 of Washington, Idaho, Oregon and Mon- 

 tana, of engaging in a general advertis- 

 ing campaign, for the purpose of adver- 

 tising the Northwestern box apples. 

 The suggestion was made that it would 

 be advisable for the growers to con- 

 sider such a proposition, and it was 

 also stated that if such a proposition 

 was undertaken that one cent per box 

 would be required in order to raise a 

 fund sufTicient for anything in the way 

 of a national campaign. It was stated 

 at the Conference in Spokane that this 

 suggestion would give the apple grow- 

 ers throughout the Northwest an oppor- 

 tunity for studying and discussing the 

 plan among themselves, it being the 

 intention later to present something 

 definite in the way of a plan at a meet- 

 ing of the Fruit Growers' Council, 

 which will probably take place in the 

 month of January. Various opinions 

 and ideas exist in different districts and 

 even among fruit growers in the indi- 

 vidual districts. It is the view of some 

 that each district .should spend its own 

 money to advertise its own particular 

 brands, while it is the view of others 

 that if a large percentage of the grow- 

 ers would contribute one cent a box an 

 increased sale for Northwestern box 

 apples could be created, the distribu- 

 tion widened and the markets extended. 

 There are a great many districts in the 

 Northwest which so far have failed to 

 get together and all agree on any one 

 plan. Many ideas have been advanced, 

 a great many of which have cost money 

 without realizing any better prices for 

 the grower. Such are some of the ex- 

 pressions of opinion of the dilTcrent 

 growers in different districts. The plan 



Selling rot.r Salvation 



You must sell 

 at a profit 

 or 

 quit the game 



m\dW 



IITHOGRAPH/ 



Well dressed 



packeges 



attract 



attention 



Induce sales 



OUR ATTRACTIVE LABELS 

 ARE YOUR SILENT SALESMEN 



SCHMIDT LITHOGRAPH CO. 



SAN FRANCISCO. 



Los Angeles, Fresno, Portland, Seattle, Salt Lake City 



as suggested calls for a committee to be 

 composed of one representative chosen 

 by the Chamber of Commerce of Spo- 

 kane, one representative to be chosen 

 by the Chamber of Commerce of Seat- 

 tle, and one representative to be chosen 

 by the Commercial Club of Portland, it 

 being intended that this committee 

 should go into the matter in detail and 

 work out a definite plan of advertising 

 and superintend all expenditure of the 

 advertising appropriation. At the pres- 

 ent time, from the various opinions 

 expressed and the various attitudes of 

 the different growers and marketing 



(gtJcrj ^u66crt6ct 

 anb 



^ J^cippg anb (J)ro6f>erou0 

 (nct»<^car for 1916 



purpose. And even so, it must be ad- 

 mitted that some individuals and a large 

 percentage of some districts will even 

 then be unwilling, feeling that they can 

 spend their own money best in their 

 own way. The Sellers' League, com- 

 posed of representatives of the different 

 selling concerns, met in conference in 

 North Yakima to consider this and 

 other important matters, the third week 

 in December, without arriving at any 

 definite conclusion, finally agreeing be- 

 fore making any tlefinite recommenda- 

 tion to await the result of the survey of 

 the apple industry that is being made in 

 the Northwest by government olficials. 

 This is simply a general statement of 

 the attitude, opinions, problems and ac- 

 complishments up to the present time 

 in reference to the contribution of one 

 cent per box for the national advertis- 

 ing campaign. 



concerns, the conservative individual, 

 the one who has not taken any definite 

 stand, generally feels and expresses 

 himself that such a campaign, calling 

 for a contribution of one cent per box, 

 must be definite in all of the main par- 

 ticulars and the growers assured that 

 all money will be conservatively and 

 wisely handled, with every assurance 

 of creating an additional sale for North- 

 western box apples, widening the dis- 

 tribution and extending the markets, 

 before any large percentage of the 

 growers will be induced to agree to 

 contribute one cent per box for this 



The National League of Commission 

 Merchants will hold its twenty-fourth 

 annual convention at Indianapolis Jan- 

 uary 12 to 14 inclusive, headquarters 

 having been arranged for at the Hotel 

 Claypool. The scope of the league's 

 operations and representation extends 

 to foil\-two of tbe largest and most 

 important fruit distributing centers in 

 the United Stales. A cordial invitation 

 is extended to all kindred organizations, 

 fruit growers, shippers, representatives 

 of the press and anyone that directly 

 or indirectly is interested in the fruit 

 industry. While the Editor of "Retfer 

 Fi-uil" has attended and addressed the 

 Western Fruit Jultbers" .\ssociation and 

 the Inleinational .\pple Shipiiers' Asso- 

 ciation, he regrets he has never had the 

 Iilcasiire of attending one of the con- 

 ventions of Ihe National League of 

 (Commission l\Ien. which are said to be 

 very insfruclive and interesting and of 

 such nature as to .justify every fruit 

 grower attending who can possibly 



