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BETTER FRUIT 



Jaiuiary 



Our Motto 



HIGHEST QUALITY 



OUR 1916 ANNUAL CATALOG 



Written, compiled and printed especially for the Western 

 Planters of Seeds, Plants, Bulbs, Roses. Trees, etc., and 

 users of Sprays, Spray Pumps, Fertilizers, Incubators, 

 Brooders and Garden Supplies. 



A Reliable, Honest, Truthful Guide Free on Request 



New Policy: "Direct from Grower to Planter." No Agents. 

 Charges Prepaid. Ask for 1916 Catalog, No. il. 



ROUTLEDGE SEED & FLORAL COMPANY 



169-171 Second Street. Portland. Oregon 



/or WINTER SPRAYING 



Diamond 



Spra -Sulphur 



Solution 



A dry compound that quickly dissolves— 



and stays in solution. Will not clog or cut nozzles. Super- 

 ior form of sulphur for destroying San Jose and other scale 

 insects, and all fungus diseases controllable in the dormant 

 season. jqq ^^^ Spra-Sulphur (dry) equals a 600-pound 

 barrel of lime-sulphur solution — and no 

 freight to pay on tHe water. 



Scalecide The Best Miscible Oil Spray for San Jose 



Scale and soft-bodied sucking insects. Contams a powerful 

 fungicide. A dormant season spray. 



=^=^= for SUMMER SPRAYING ====== 



Contains only Arsenic and lead oxides. No 



fillers. Easy and quick to mix. Stays mixed longer and 

 sticks better to branches, leaves and fruit than any other 

 arsenate. Always uniform strength. Cannot freeze. Highest 

 percentage killing power. No sediment, no lumps, no waste. 



Corona 



Arsenate of 



Lead 



Gould's We are general agents for the Gould Spray- 



SoraV PumOS ^''^' ^"^''^"teeji to be the^ best btiilt, mos^ lastmg ^and of 



Get Our Spray 

 Literature 



the iiighest efficiency. They are the recognized standard. 

 Send for our special booklet, listing all kinds and givmg 

 full data. 



Our special booklet on sprays is a safe and 



dependable guide to successful and accepted spray mater- 

 ials. Write at once for your copy of Booklet No. 205. 



Portland Seed Co. 



PORTLAND, OREGON 



who altenil to business, who have good 

 orchards of the right varieties and well 

 located, will succeed. The invariable 

 rule, '"Ihe survival of the fittest." ap- 

 plies in all lines of business. 



sirable locations has been eliminated. 

 There has been no great (lutintity of 

 setting since 1912, and as the trees come 

 into bearing at about eight years of age 

 the maximum of production will prob- 

 ably be reached in li)2(l. In all prob- 

 ability, on account of elimination of 

 acreage for various reasons, the maxi- 

 mum may be reached before that time. 

 It looks very much as if the orchard 

 induslrx will be stabilized much sooner 

 than many people anticipate. 



The Orchard Unit.— The minimum or 

 maximum of the orchard unit will de- 

 pend very much upon the aliility of the 

 fruit grower as to how intensely he can 

 cultivate his land and how capable he 

 is. We fretiuently see truck growers 



The Western Fruit Jobbers' Associa- 

 tion of America will hold its twelfth 

 annual convention in Memijhis, Tennes- 

 see, January 10 to 20. A very interest- 

 ing program, both along business lines 

 and in a social way, has already been 

 prejjared, assuring everyone who at- 

 tends an opportunity to secure a lot of 

 information about the marketing end of 

 the fruit industry, as well as a splendid 

 good time. The Editor attended and 

 addressed the convention held in Sacra- 

 mento, and feels .justified in advising 

 every fruit dealer and every grower 

 who can possibly attend the convention 

 at Memphis that it is an opportunity he 

 cannot afford to miss, if he can spare 

 the time and the money to attend. 



making more out of two or five acres 

 of land, or even berry growers or fruit 

 growers, than the general farmer makes 

 oil" of three hundred acres. 



At a meeting of the Shippers' Council 



attended by a number of prominent 

 representatives of fruit-shipping inter- 

 ests, which was held in North Yakima 

 December 18, it was decided to post- 

 Ijone a reorganization of the Northwest 

 Fruit Shippers' Council, and the con- 

 vention also decided to postpone the 

 proposed advertising campaign of the 

 Northwestern box apples until after a 

 survey of the situation by representa- 

 tives of the United States Department 

 of .\griculture was completed. The four 

 representatives of the government meet- 

 ing with the Shippers' Council were 

 .1. C. (lilbert, C. E. Bassett, \V. H. Kerr 

 anil ('.. \\. Moomaw. 



Losses in Orchard Investment. — There 

 is no ([uestion but what there have been 

 some losses in orchard investment, but 

 these have really been due in a large 

 measure either to poor judgment in 

 making the investment or to a desire to 

 si)eculate on the part of the purchaser. 

 These losses are not difTercnt from the 

 losses that are taking place in all other 

 kinds of investments throughout the 

 United States. The desire to speculate, 

 even to gamblin.g, has never been con- 

 lr(jllable. Millions of dollars are lost 

 in mining i)i-oi)erty without ever a 

 whimper, but if a man loses a few dol- 

 lars in an orchard investment there is 

 a kick. 



Future Production. — There is no ciucs- 

 tion about the fact that a great many 

 orchards have suffered from neglect 

 during the past two or three years. 

 This is more particularly true in some 

 districts where opportunities have not 

 been favorable than in others. It is 

 very evident to those who have inves- 

 ti.gated the matter that there will be a 

 coMsideiable leduction in acreage due 

 lo the fact that more or less has been 

 neglected during the last few years. 

 It is the same in the orchard industry 

 as in all other lines of business— those 



Mercantile agencies put down among 

 the reasons for failure, as one of the 

 largest causes, the lack of knowledge 

 about the business engaged in. This 

 applies to the fruit-growing industry, 

 because many people have gone into 

 the business without knowing anything 

 about it. After gelling in it they have not 

 devoted the time and study necessary to 

 learn the business to be successful. 



Attending to Business.— After some 

 thirty years' experience in business the 

 Editor has finally arrived at the con- 

 clusion that success in a very large 

 measure depends upon attention lo 

 business. In fact, the man of ordinary 

 ability who attends to business will 

 succeed, while the smart man who does 

 not attend to business will fail. 



