igi6 



BETTER FRUIT 



Page 2y 



and unitedly fighting the proposition. 

 Another tiling we ascertained; whether 

 price agreements are unlawful or not, 

 they arc not feasible, and are unde- 

 sirable. Not feasible because the scores 

 of grower-shippers do not come in to 

 make them, an(l those who did come to 

 the meetings apparently came to ascer- 

 tain the prices being (|uoted and then 

 proceeded to (piote at live or ten cents 

 less. Some of the brokers attended the 

 meetings, played the game scpiare, but 

 they didn't get any business, because 

 no buying orders will be sent unless at 

 a lower price than the principals can 

 buy on regular terms. My own feeling 

 is that there is a legitimate field for 

 brokers as business getters, and that 

 the discount they should have for get- 

 ting the customer and getting the money 

 wouid pay them well. Hut they should 

 not issue general circulars at cut prices 

 on regular shipping terms and dejjend 

 on the growers to fill the order and 

 hold the sack. The buyer in Philadel- 

 phia or anywhere else can well afford 

 to pay a good live broker five to ten 

 cents a box to buy, inspect and pay for 

 a car of apples. The ,joint-ship])ing 

 board can well afford to allow this live 

 or ten cents for the sale, cash payment 

 and inspection at this end. Let's not 

 light the broker, but get him to come 

 in with us and be a benefit instead of a 

 hindrance. With the correct recogni- 

 tion of the services the broker per- 

 forms, I believe the legitimate fruit 

 broker can be made a considerable 

 benefit. 



You ask how to handle the "grower- 

 shipper." The grower-shipper who 

 ships to his frineds back East in mar- 

 kets which the regular shippers don't 

 reach and gets ten cents per box more 

 for his peaches is doing the fruit in- 

 dustry a distinct service. He is not a 

 price cutter or a market destroyer. He 

 is a genius, a benefactor to the in- 

 dusti->'. I wish the growers could all 

 do this kind of marketing. Hut the 

 growers who do this kind of marketing 

 are few. It is the grower who loads 

 his fruit, rolls it to the commission 

 merchant on consignment, rolls it 

 "wild" to Montana or Dakota, takes 

 a train and ofl'ers his fruit to retailers 

 at any old price — he is anything but 

 a benefactor. When Mr. Davidson and 

 the shippers got the f.o.b. price of 

 IJeaches up to thirty cents at one time 



Planet Jr. c^l?^?^;^ 



—the orchardist's "right-hand man' 



Tl 

 ill or 



IS No. 41 Planet Jr Orchard Cultivator pro luces biggest crops 

 chard, vineyard or hopyard. Tlie strong frame carries teeth, 

 sweeps, discs, furrowers, irrigating steels, plows, 

 alfalfa teeth, and special weeders. Low wheels, 

 steel tongue, tree shield, side-hitch for low - 

 trees. Light draft. All steels specially 

 hardened. Works deep or shallow, and / 

 cuts 4 to &% feet wide. ^, 



Fully ciinranteed. New low prices. Made " J ■ 

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Write for New 72-page Catalog, free 

 Describes over 70 tools, including 13 entirel 

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rM 



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We carry stuck in San T->ancisro and Los Anircles. 

 Aiicucics iu all tirincjtjal I'acilk Coait ctliei. 



U 



1 



■^ '\ 



last August, a big Zillah grower was 

 back in the Bismarck and Fargo terri- 

 tory offering his Elbcrtas at twenty-five 

 cents to retailers and wholesalers alike, 

 and shed tears because he couldn't sell 

 them. He couldn't sell them because 

 he had ruined the market. At the same 

 time Sioux City wholesalers bought 

 four cars direct from growers, two at 

 20 cents and two at 20.4 cents, when all 

 the regular dealers were trying to get 

 and were getting 27% and 30 cents. 



In my opinion, the "grower-shipper" 

 is a product of the marketing men's 

 own folly. Because some organizations 

 have for five years conducted a crusade 

 and i)reached the doctrine of hate 

 against the old ship])ers that had grown 

 up with the business, and because some 

 of the old shippers have answered in 

 much the same colored fumes, the 

 "grower-shipper" has been produced. 

 Ciround to powder, while, and because, 

 the market men were fighting, getting 

 less than cost of production for his 

 products, the grower has been driven 

 to despair. He has lost faith in the 

 men and organizations who have sold 

 his fruit. The "grower-shipper" is the 

 natural product of our marketing follies 

 and fighting. When we quit fighting, 

 wlien we consult our common sense, 

 when we marketing men get together 

 in the ditferent districts, the grower- 

 shipper will no longer be a menace, 

 because it will ])ay him better to mar- 

 ket through eflicient marketing agents. 

 I think I have foreshadowed my itiea of 



the present remedy. Get together in 

 the ditferent fruit districts on joint- 

 selling boards, or get together by 

 reciprocal marketing arrangements, and 

 then let the different districts recipro- 

 cate. In my opinion, this can be tlone 

 under the general supervision of your 

 growers' councils and leagues and 

 units, which should have a closer or- 

 ganization. But the marketing plans, 

 the reciprocal arrangements, must be 

 worked out by the marketing men. 

 Continued in next issue 



The winter short course of the Ore- 

 gon Agricultural College will be held 

 .lanuary 10 to February 4, 1916. These 

 meetings are largely attended by farm- 

 ers and fruit growers from dilferent 

 parts of the Northwest, because they 

 have found them to be of much value 

 in assisting them in their work. The 

 course this year will consist of fruit 

 raising, stock raising, dairy work, poul- 

 try, gardening, sewing, cooking, house- 

 hold arts, farm engineering, marketing, 

 etc. Every fruit grower and farmer 

 who can possibly arrange matters to 

 take one of these courses will be well 

 repaid for so doing. 



"Mushroom Growing." by H. M. Duggar, is a 

 new treatise on this subject, piiblisiieii by tlie 

 Orange .Tudd Company, 31.') I'ourtli .\vcnue. 

 New York. 



Mr. Ramie de Ruew of Sininioiis, Washing- 

 ton, bas ordered 85 tons of Sbaily Brooli Sheep 

 Feed for use during the lambing season. 



The Wallii Walla Meat & Cold .Storage Com- 

 liany has ordered 100 tons of Shariv firook 

 Sheep Keed to be used for ftitlening. 



Dow Arsenate of Lead 



For the past eight years this material has successfully lead all others. Quality is our watchword, 

 and you can use Dow Arsenate of Lead with the feeling that you have the best that money 

 can purchase. When the codling moth is as numerous as it has been the past season, it affords 

 a good opportunity to demonstrate the real value of Dow Arsenate of Lead, and the record 

 it has made in the Northwest the past season should cause you to insist upon this brand for the 

 coming season's work. Address us for names of distributors in the Northwest, and we will be 

 glad to refer you to one in your community or close by. 



U/ye Dow Chemical Company, Midland, Michigan 



VVIILN WKITING ADVEHTISEKS MENTION UlITTKR FRUIT 



