igi6 



BETTER FRUIT 



Page 31 



Encyclopedia of Practical Horticulture 



•JUST WHAT WE HAVE WANTED" 

 A SCIENTIFIC work written in plain language and devoted to practical ends. 



The only work of the kind now complete anil up-to-date. A thorough manual 

 of fruit and vegetahle growing, covering every practical feature. Plant troubles, 

 the fullest ever listed in one work with every remedy. Planting, pruuiug, 

 spraying, harvesting, packing, marketing— all the methods so successfully prac- 

 ticed in the Northwest. Statistics of the fruit and vegetable business. All care- 

 fully indexed. Four volumes, 2,0G4 pages, 750 splendid halftones, drawings and 

 coloreil plates. 200 contributors. 



"Every grower should have it, for between its covers may be found the answer 

 to practically every horticultural problem with which he will sooner or later be 

 confronted.'''— E. K. CARNES, formerly Entomologist for the California State 

 Commission of Horticulture, and now Superintendent Katomes Consolidated, 

 Sacramento, California. 



Write for circulars and prices to ' 'Better Fruit, ' ' Hood River, Ore. 



Advertising the Northwest Box Apple 



By Orris Dorman, PrcsicUnt Spokane Fruit Growers Company. 



I MIGHT .sny first that no definite 

 plan of operation wa.s presented, 

 and it was advised that the foniuilation 

 of the plan he left to the hoard it was 

 proposed to create to manage the under- 

 taking after funds were provided. The 

 principal argument presented hy its 

 advocates was that we should agree 

 that something should be done; which 

 we believe has been agreed on the part 

 of the growers for some years. While 

 there was no plan of operation pre- 

 sented, Mr. N. C. Richards, general 

 counsel for the North Pacific Fruit Dis- 

 tributors, stated that the plan was to 

 go into a market and create a demand 

 for Northwestern box apples, letting 

 all sell who wished to do so. That, to 

 our minds, would greately intensify the 

 competition in such markets between 

 those contriljuting the funds, to say 

 nothing of the (piantities of apples that 

 would be attracted to it belonging to 

 outside ship])ers. Manifestly the only 

 beneficial results of such an under- 

 taking to those financing it would be 

 the benefits accruing to box apples gen- 

 erally by developing markets that took 



care of additional tonnage, and we 

 doubt that our growers would support 

 such an undertaking for any length of 

 time. 



It is our belief that our growers have 

 been asked so often to join different 

 organizations looking toward the bet- 

 terment of the marketing conditions 

 for their fruit that a large percentage 

 of them will refuse to give favorable 

 consideration to this matter for the 

 reason, if no other, that they have con- 

 tributed liberally of their funds on 

 many occasions and are now deter- 

 mined to wait until some organization 

 makes good in its merchandising meth- 

 ods and sells to better advantage the 

 fruit entrusted to it. In view of this 

 fact, it occurs to us that the safe plan 

 to follow at this time is for each dis- 

 trict, or each shipping organization, to 

 proceed on its own market-developing 

 plans or to pick up and perfect the 

 market-extension plan partially tested 

 by Hood River and Spokane, until 

 something definite is proposed that 

 promises better results. 



The Famous Aetna Brand 



of guaranteed absolutely pure Lime and Sulphur Solution. Manufac- 

 tured by an Orchardist of over 25 years' practical orchard study. The 

 spray that spells perfection. Recommended by leading growers to be 

 the best on the market. 



FOR PRICES, ETC., WRITE B. LEIS 



B. LEIS, The Aetna Orchards 



(Phones, Beaverton Central) 



BEAVERTON, OREGON 



Dependable Brand 

 Lime Sulphur Solution 



The Standard Solution for the Fruit Growers of the Northwest. 

 Highest percentage of Sulphur in Solution in proportion to Baume 

 test of any brand offered on the market. 



M,\Nl!F.\CTl'RKn HY 



GIDEON STOLZ CO., Salem, Oregon 



Experience has proven that the de- 

 tails of this plan of operation can be 

 carried out by the salesman of average 

 ability. It is not so exorbitantly 

 expensive and the increased prices 

 received appear to go a long way 

 toward meeting the expense. It has 

 a certain amount of prestige, which at 

 this juncture seems necessary. The 

 plan is one by which many other in- 

 dustries have developed markets and 

 held them and increased them to take 

 care of a constantly-growing product. 

 Fully developed and undertaken on a 

 scale large enough to move the bulk of 

 the tonnage of some of our large dis- 

 tricts, it should be attractive to the am- 

 bition of any of those who wish to suc- 

 ceed in a large way at this sort of thing. 

 True, it does not present the dazzling 

 allurement of the suggested plan of gen- 

 eral advertising and market extension, 

 with a fund running into six figures. 

 It appeals to the grower, however, as 

 he can be made to see where his money 

 is being spent in the very simple and 

 effective undertaking through specialty 

 salesmen and advertising to intensively 

 work certain fields in the sale of his 

 varieties and his brands. The benefits 

 accruing to box apples generally, of 

 Colorado, California or even of the 

 neighboring Northwestern States, is 

 merely incidental. There is nothing 

 new or spectacular about it. It is 

 simply beginning at the beginning, or 

 at the bottom, and working up with the 

 means at our command, without at- 

 tempting to create new means or new 

 agencies, which miglit prove impos- 

 sible and which (piile likely when cre- 

 ated woulfl prove imiiractical. 



If anything approaching reasonable 

 division of territory in which each 

 separate organization can work in the 

 upbuilding of new markets, .spending 

 its own money in its own way, free 

 from the competition of other like or- 

 ganizations, we believe that each can 

 serve its growers more acceptably than 

 a combination can serve all the factors 

 coiniKising it. In ndililion, it can spend 

 as much moiu'\- :ui(l elfort as it pleases 

 in markets that cannot be divided, that 

 will always remain common fighting 

 ground. In this way only can the com- 

 I)etition l)etween varieties and between 

 brands, that we have always hereto- 

 fore felt, be eliminated. In this way 

 the jealousies and suspicions between 

 districts can be eliminated that have 

 heretofore, and always will, render in- 

 elfeclual any combination on a large 

 scale of conllicting Interests and Ideas. 



WHEN H'RITINT. .\DVERT1SERS MENTION BETTER FRUIT 



