ipi6 



BETTER FRUIT 



Page 41 



Fruit growing is so closely allied to 

 the other lines of agriculture that the 

 same genei-al principles of success and 

 failure prevail, and prohahly the most 

 important one of these principles or 

 factors is the consideration of the 

 prolits of the industr\ for a period of 

 years. There is no known agricultural 

 industry of any kind that permits its 

 operators to make a fortune in a year, 

 or for that matter every year. How- 

 ever, any one of the numerous lines 

 carefully and religiously followed uj) 

 for a period of ten years shows net 

 l)rolits and good returns, and I believe 

 that this is all we can expect of the 

 fruit industry. Do not misunderstand 

 me, for there are thousands of acres of 

 land planted to fruit that can never 

 under any circumstances pay interest 

 on the investment, taxes, etc., and at 

 the same time give a return to the 

 owner. Such lands were never in- 

 tended for fruit purposes and the 

 sooner the owner or operator realizes 

 this and removes the trees the better 

 financially will it be for the owners. 

 Nor is the land at fault alone in all 

 cases, for there are other factors that 

 must be taken into consideration, and 

 these are some of them: (1) Proper 

 profitable varieties adapted to the local 

 conditions. (2) A system of planting 

 followed out in such a manner as to 

 make fruit production under those con- 

 ditions profitable. (3) An orchard man- 

 agement that shall get the best from 

 the frees annually. I refer here espe- 

 cially to pruning and irrigation, and 

 personally believe that more is lost 

 annually through lack of this knowl- 

 edge than because of any other single 

 factor in fruit production. 



A factor that many people seemed to 

 have lost sight of is that the great 

 luu'opean struggle now in progress has 

 practically destroyed the best orchards 

 of Europe. Thousands of acres of or- 

 chards and vineyards are completely 

 obliterated, and after the struggle has 

 ceased it will require twenty years to 

 replace these lands and make them as 

 productive of fruit as they were before 

 the war. .\s a fruitgrower, I have come 

 to realize that the industry here in the 

 Pacific Northwest is subject to the same 

 influences that affect any other branch 

 of agriculture, and that we must expect 

 and be prepared for just such condi- 

 tions as we have had to contend with 

 during the past four or five years, and 

 and the best way to prepare for these 

 conditions is to diversify in such a 

 manner thai our orchards can be main- 

 tained at their best, and be made to pay 

 all o])erating expenses of the orchard 

 and living ex|)enses of the home annu- 

 ally from the soil. This is not the time 

 for big exploitations and non-producing 

 improvements, but it is the time for 

 sound jucigmcnf and safe, sane manage- 

 ment that will give returns. Just as in 

 other lines, the man who can best use 

 his head will best succeed, and those 

 who fail will fail because of lack of 

 knowledge and management. 



The Field of Diversification. — .lust 

 what is best for an orchardist to com- 



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WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



