Specifications: ToiTiorrow's Car Today 



WHEEL BASE; 120 inch. 



MOTOR: Four cylinder, bore 3?» inch, 

 stroke 6 inch, cylinders cast en bloc in- 

 tegral with crank case, L Head, 40-45 

 B. H. P. 



Westinghouse ignition, starting, light- 

 ing. 



Lubrication -Force feed to crank shaft 

 and cam shaft beaiings; splash to pis- 

 ton pins and cylinder walls. 



Carburetor of special design, with feed 

 by gravity from cowl tank, dash ad- 

 justment. 



Radiator- Cellular type, with thernio- 

 syphon circulating system. 



CLUTCH: Cone. 



TRANSMISSION: Selective, three speeds 

 forward and one reverse; three point 

 suspension, in unit with power plant, 

 left hand drive, center control, Timken 

 bearings, Spicer universal joint. 



AXLES; Rear-Weston-Mott: ^-floating, 

 with spiral bevel gears; torque and 

 drive thrust taken by torque tube to 

 rear end of transmission through a ball 

 and socket joint; pinion shaft pro- 

 vided with two Bock, roller type, bear- 

 ings. Front — I-beam, designed and 

 built by Case; Timken bearings; I- 

 beam section, steering arms, steering 

 knuckles and king pins all of special 

 chrome nickel steel — forged, heat 

 treated and machined in our shops. 



FRAME; Designed with exceptionally 

 deep section, greatest depth at center 

 where front hanger of cantilever spi ing 

 is suspended. 



SPRINGS: Rear - Cantilever, 50 inches 

 long, IVi inches wide; attached to rear 

 axle by means of universal joints, 

 which take all side play, allowing 

 springs to do full spring duty- an ex- 

 clusive feature in construction. 



WHEELS: 34x4 inch. Artillery type, with 

 Goodyear detachable, demountable 

 rims, 



BODY: All steel, with removable uphol- 

 stery of genuine grain leather. Front 

 seats divided, and are adjustable for- 

 ward and backward, as are the clutch 

 and brake-pedals. Fir ish — Brewster 

 green, with ivory stripe. 



EQUIPMENT: One-man top, with dust 

 hood and quickly adjustable side cur- 

 tains. Stewart-Warner Speedometer. 

 Windshield -Rain vision, ventilating. 

 Tires - Goodyear 34x4 inch, non-skid on 

 rear. Motor-driven horn. Regular 

 tools, tire repair kit, etc.. etc. 



PRICE: $1090. f.o.b. Racine. 



Now comes the new Case 40. Born and bred in the midst 

 of Case ideals, it looms forth as a car that is bound to carry 

 the Case Standard even higher and higher. 



While quite different- while lower in price— the new Case 40 is 

 designed for the substantial sort of man who is not swayed by 

 passing innovations the man who is cautious and wants a tried, 

 riskless car. For 74 years Case executives and workmen have been 

 building according to Case standard— never leaving that straighta- 

 way path called Quality which has brought such world-wide repu- 

 tation. The Case Cars are built entirely by Case trained workmen 

 in the Case plants. 



« 



Friends of the Forty" 



Everywhere are men who know the former Case 40— men who 

 found it well worth $2300. These men particularly will welcome 

 this announcement— for now they can recommend the new Case 40, 

 with its obvious improvements, to their friends. Owners will tell of 

 its serviceability of its modest upkeep and how it resists depre- 

 ciation. The splendid service of the former Case 40 can be expected 

 of our new 40. 



The reiinements of this car are individual. 'Its combination of 

 excellencies is bound to be appreciated and wanted by the motor- 

 wise and discriminating. We predict a well-deserved sensation for 

 this car. 



An Ovation is Certain 



At $1090 — over a thousand dollars less than our 

 other 40— we offer this new Case 40— knowing that 

 men who compare values closely and who look for long- 

 lived cars will say, "Here is a car I must know." And 

 we say -"The more you know of this hundred thous- 

 and mile car the better." 



We invite minute examination of this car. Then 

 you can go over it point by point. You will find it well 

 worth while, we believe. Preliminary data we shall 

 sencl at your request. 



J. I. CASE T. M. COMPANY, INC. 



548 Liberty St. 



(Founded 18421 



Racine, Wis. 



(359) 



WHEN WRITING .\nVERTISERS MENTION BETTER FRUIT 



