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had many years' experience as a fruit 

 broker and fruit dealer, and also in 

 connection with the Cranberry Associ- 

 ation, which business he has handled 

 in a way tliat has commanded the ad- 

 miration of all, having stabilized the 

 cranberr\ industry and getting results 

 for the glower that met with general 

 approval and satisfaction. His com- 

 ment upon the present system of dis- 

 tribution is well worthy of consider- 

 ation. He calls attention to the fact 

 that most retail dealers either visit the 

 auction market or jobbers as fre- 

 quently as they consider necessary in 

 purchasing their supplies. In his opin- 

 ion this system is inadequate, as it only 

 takes care of the wants without accom- 

 plishing anythhig in the way of creat- 

 ing additional demand and consump- 

 tion. Such a system is similar to the 

 old system of a jobbing concern in 

 mercantile lines many years ago when 

 the retail dealers occasionally visited 

 the jobber or inanufacturei- for the 

 purpose of jiurchasing his supi)lies. 

 This system of doing business has been 

 replaced in the mercantile lines by 

 sah'smen who call on the trade at regu- 

 lar intervals. Mr. Chancy is of the 

 opinion that every fruit jobber should 

 have a sullicient number of salesmen 

 to visit all of the retailers and dealers 

 for the i)iui)ose of taking their orders, 

 and at Ihe same time telling the re- 

 tailer what he has that is new in the 

 way of fruits and what he has on the 

 way. It seems that such a system 

 would certainly be eirective in increas- 



ing sales and developing consumption 

 in the fruit business, for the reason 

 this system has been successful in all 

 other mercantile lines. Mr. Chancy 

 even goes further than this, believing 

 that every retailer should have a sufli- 

 cient number of salesmen to call on the 

 consumer regularly, believing that by 

 such combined elTort the consumption 

 of fruit could be immcnseh' increased. 

 It is impossible in a short editorial to 

 bring out the valuable points and in- 

 formation, and it hardly seems neces- 

 sary to treat the matter further edi- 

 torially than to advise everyone con- 

 nected with the fruit industry to read 

 Mr. Chanve's able article. 



([uestion Ihe present holdings will go 

 into consumption regularly, and it is 

 believed and hoped that everyone will 

 be able to sell at a price paying a fair 

 profit, which is mucli better than hold- 

 ing the price so high that consumption 

 will be arrested and a large quantity 

 remain on cold storage late in the sea- 

 son, which always results in a heavy 

 loss. 



December First Holdings. — The hold- 

 ings for apples created some litlle sur- 

 prise, but no great disturbance. While 

 the amount on cold storage the lirst of 

 December exceeded Ihe amount on 

 storage on the first of December, 1914, 

 the information was taken cpiite [jhilo- 

 soi)hically, because everyone connected 

 with Ihe apple business realized trade 

 this year is about IflO per cent better 

 than it was last year. The general 

 consensus of opinion on the part of 

 handlers and consumers being thai it 

 is important to keep the ajiples going 

 into consumi)tion regularly every day, 

 every week and every monlh imlil the 

 present supply is exhausted before Ihe 

 season is over. This, of course, can 

 only be done by making the prices 

 sulficiently satisfactory to attract buy- 

 ers and creale consumption. Without 



The Northwest Fruit Growers' Coun- 

 cil. — Mr. W. H. Paulhanuis, chairman, 

 has just issued a very interesting cir- 

 cular informing the fruitgrowers that 

 further action on the part of Ihe Grow- 

 ers' Council has been deferred until 

 the government oHicials, Messrs. Bas- 

 sett, Moomaw and Kerr, render a state- 

 ment giving the result of their investi- 

 gation which they have been carrying 

 on in reference to the fruit industry 

 of Ihe Xorlhwest, which probably will 

 be made public in the near future. 

 Inasmuch as these gcnilemen have 

 already formulated a plan for the bene- 

 fit of the fruitgrowers of the North- 

 west, which Ihey will submit to the 

 Federal (Commission and Ihe Ollice of 

 Markets for approval. If it meets with 

 approval, then these gcnilemen will 

 come back to the Pacific Northwest and 

 acquaint all of us fruitgrowers fully 

 with the plan and endeavor to help us 

 in every way possible. The editor of 

 "Belter iMuit" had a long conference 

 with Mr. Moomaw, Iherefore he feels 

 justified in sa> ing llial he believes these 

 ContinueJ 011 page 26 



