ipi6 



BETTER FRUIT 



Page 21 



years the demand for this apple abroad 

 was so large that the growers did not 

 have to look for home markets, as the 

 foreign markets readily took practi- 

 cally all of the entire croi). A Hood 

 River man, two or three years ago, 

 attended the Western Fruit Jobbers' 

 Association in Denver, composed of 

 over 500 fruit dealers, covering the 

 entire Middle West and Pacific Coast. 

 At this convention he made a display 

 of Newtown Pippins, Spilzenbergs and 

 Ortleys. A few of the dealers recog- 

 nized the Spilzenbergs, the ones who 

 had lived in New York, where this vari- 

 ety is grown to some extent, but hardly 

 a dealer knew the name of the New- 

 town or recognized the variety when 

 he saw it. There was not a single indi- 

 vidual who was familiar with the Ort- 

 ley. There seems to be a popular im- 

 pression that the United States wants 

 red apples, and red apples only. While 

 it must be admitted there is always a 

 demand for red apples if the variety 

 is good, but that is not sullicient reason 

 why the public will not buy yellow 

 varieties of apples if they are of good 

 quality. That yellow varieties are 

 popular where introduced must be ad- 

 mitted from the fact that there is an 

 inunense sale for Grimes Golden and 

 Belleflower. In this connection it seems 

 pertinent to call attention to the fact 

 that Colorado is a large producer of 

 red apples, particularly the Winesap 

 and .Jonathan, yet the City of Denver 

 bought more Bellcflowers from Califor- 

 nia than any other city of the United 

 States outside of California. Through 

 the advertising campaign conducted in 

 Los Angeles and Portland in 1914 by 

 the Hood River Apple Growers' Asso- 

 ciation the Newtown Pippin was intro- 

 duced, meeting with popular favor and 

 a ready sale, where previously no 

 demand had existed. Therefore, in 

 conclusion, there is good reason to 

 believe if the right kind of effort is 

 made in conjunction with the right 

 kind of a publicity campaign, backed 

 up with a strong selling force, that the 

 Newtown Pippin can be made as popu- 

 lar in this country as in Europe, selling 

 for prices that would pay the growers 

 equally well if not better than the 

 prices obtained when exported. 



Preparedness can only be accom- 

 plished through organization. Ger- 

 many has demonstrated this beyond all 

 argument. You know the result. Do 

 you as a fruitgrower need any further 

 convincing to impress you with the 

 necessity of being prepared for market- 

 ing the coming crop. If the fruitgrow- 

 ers don't know that this preparation 

 can only be done through organization 

 then they had better carry on a little 

 investigation. 



Growers in districts that are fortu- 

 nate to have a good lime and suli)hur 

 factory should patronize that factory 

 when they want lime and sulphur. 

 Save the freight on water. You should 

 helj) home industries and help build up 

 your connnunity by encouraging home 

 pay rolls, which keep money at home. 



PROOF OF OUR LEADERSHIP 



Elsewhere in this paper you will find factory advertisements 

 of nationally known lines of orchard and farm implements — 

 handled in the Northwest by us and our agents. 



Myers Spray Pumps and Power Sprayers 



A line we have handled for years. We carry the Largest Stock 

 of Spray Pumps and Fittings on the Coast. 



Light Draft Harrows 



We assisted in the development of this wonderful harrow. 

 Nothing Like It for Orchard Cultivation. 



Cutaway Harrow 



We do not handle imitations. When you want a Double or 

 Single Action Cutaway buy the Original Clark Harrow and you 

 make a safe investment. 



BIRDS OF A FEATHER 

 FLOCK TOGETHER 



Our entire line is built upon a 

 quality basis. Get our prices on any- 

 thing you need in Farm Implements 

 and Supplies. 



Portland, Ore. 



and 

 Spokane, Wn. ] 



The government officials who have 



carried on market investigations during 

 the past season say that no selling 

 organization with less than 100 cars 

 per year will be eligible to member- 

 ship in the selling agencies incorpo- 

 rated for the reason that no selling con- 

 cern with an income on less than 100 

 cars has sullicient funds to secure able 

 salesmen, necessary market informa- 

 tion and render eflicient service. Al- 

 though they have placed the member- 

 ship in the agency incorporated at 100 

 cars, it is really their opinion that con- 

 cerns should have a tonnage of 500 

 cars to render the most efficient service 

 and best results. 



The vinegar factory, the evaporator 



and the cannery arc the fruitgrowers' 

 best friends. They are faithful; they 

 never desert you, but stay with you 

 year after year. Don't forget they will 

 pay you more money for low-grade 

 fruit any year than you will get for 

 fresh fruit sold on glutted markets, 

 that is not in prime condition for long- 

 distance shipment. 



Don't get scared before you are hurt. 



Don't count your chickens before they 

 arc hatched. Don't put out big esti- 

 mates at the blossom time. You had 

 better wait until the crop is set and 

 then be sure before you "get too free" 

 with your big estimates. Nothing 

 demoralizes the fruit market more than 

 early exaggerated estimates. The dam- 

 age that is done can never be overcome. 



The government officials, C. E. Bas- 

 sett, W. H. Kerr and C. W. Mooniaw, 

 after a very careful investigation of 

 the Northwestern fruit industry, cover- 

 ing a period of one year, state publicly 

 that success and profit for the fruit- 

 grower depend on shipping through 

 organized selling agencies or asso- 

 ciations. 



Uniform grading rules, inspection 

 and legal enforcement is the only plan 

 taht will give your packed fruit in the 

 warehouse or cold storage or rolling 

 an established market value or make it 

 a securitv that has bankable value. 



Are you going to help yourself by 

 adopting government methods, follow- 

 ing the advice given by government 

 officials, and sign uji with some market- 

 ing concern affiliated with the selling 

 agencies incorporated before .July 1st, 

 or will you buck the government and 

 its service by slaying out, again in- 

 viting 1912 and 1014 prices, and repeti- 

 tion of previous disasters? 



Every little city and every fruit dis- 

 trict has from one dozen to fifty fra- 

 ternal organizations. This indicates 

 that the fruitgrower is a great joiner, 

 lie joins everything that comes along 

 except the .\ssociation. 



Wenatchee deserves great credit for 



creating the only plan of uniform 

 grading, inspection and legal enforce- 

 ment ever alleniiited by the fruitgrow- 

 ers. Be it fuilhei- to their (•rc<lit that 

 Wenalchce [lul Ibis i)hni into success- 

 ful practical opeialion in the year 191."). 



Uniform grading and inspection with 

 legal enforcement is the only method 

 that will absolutely standardize our 

 fruit. Without slandardizalion there 

 can be no established trade and de- 

 mand. 



The worst competition is self-compe- 



lion existing wilbin each district. 



It is better to start selling prices on 

 fruit too low than too high. 



