



Announcing 

 A Mid- Year Model 



Combining the Best from 

 257 Show Models 



M0S^ $1325 



26 Extra Features 



Unique to the Mitchell -Paid for by Factory Savings 



This is to tell you how factory 

 efficiency has cut 10,000 costs on 

 the Mitchell car. 



How we build it for half what it 

 would have cost, even in 1910. 



How we build it for 20 per cent 

 less than other factories can build 

 it now. 



And how, by these savings, we 

 give you 26 extras which you don't 

 find in other cars. 



John W. Bate 

 The Efficiency Expert 



In 1903— when Mitchell cars were 

 first- built — we brought John W. 

 Bate to Racine. He was even then 

 the greatest expert in factory effi- 

 ciency in the metal working line. 



Our vehicle factory was then 70 

 years old. It was a model efficiency 

 plant. And we started then to make 

 our motor car plant the most effi- 

 cient of its kind in.America. ia 



10,000 Costs Reduced 



In the 13 years since, Mr. Bate 

 has reduced more than 10,000 motor 

 car costs." K^^^ n^ 



He built this whole plant— cov- 

 ering 45 acres— so cars could come 

 through without the loss of a sec- 

 ond. He equipped it with 2092 

 labor-saving machines— the most 

 efficient machines that are known 

 in this industry. 



He has eliminated from the 

 Mitchell almost every casting. In 

 place of them he uses 184 drop 

 forgings, which are three times as 

 strong. Also 256 steel stampings, 

 tough and stanch. 



He has invested $5,000,000 so fine 

 cars could be built here for less than 

 anywhere else. No other factory 

 which builds cars of this class can 

 compare with it. 



Not One Cent Wasted 



Some motor car makers buy all 

 their parts. Most makers buy the 

 larger share. But 98 per cent of this 

 Mitchell car is built in this model 

 plant. Thus we save under others 

 from 20 to 40 per cent. 



Part of this saving is shown in 

 our price. No other high-grade Six 

 of the Mitchell size sells at the 

 Mitchell price. 



The rest of the saving pays for 

 26 extras. We give you 26 features 

 which others don't offer. No car 

 in our class has more than two of 

 them. No car at any price has more 

 than four. 



Go see these extra features. You 

 will want every one of them. And 

 you will not, we think, buy a car 

 which omits them. 



257 Cars in One 



This New Mitchell model came 

 out April 15 — from four to eight 

 months later than other current 

 models. 



This model was completed after 

 the New York Show. There our 

 experts and designers examined 

 257 new models. And they picked 

 out the best of the new styles in all 

 of them— from ours and from others 

 —in body design and equipment. 



Thus the New Mitchell combines 

 all the best things brought out at 

 the New York Show. Its lines and 

 its luxuries — its new ideas in equip- 

 ment—are the finest shown. All 

 this in addition to the26;unique fea- 

 tures which other cars don't offer. 



Where Mitchell is First 



In ease of riding the Mitchell car stands 

 first. Any Mitchell dealer can prove that in 

 five minutes. No other car in the world con- 

 tains the Bate cantilever springs. 



The Mitchell rides the roughest roads as 

 a boat rides waves. This comfort will as- 

 tound you. 



The Mitchell stands first as regards dura- 

 bility. Six Mitchell cars have averaged 

 164,372 miles each. In ordinary driving that 

 is more than 30 years' service. 



The Mitchell is the easiest car to. drive. 

 That's because of its oversize steering parts, 

 fitted with ball bearings. 



The Mitchell is long and roomy— 127-inch 

 wheelbase. It is powerful. In every way it 

 gives greater value than other Sixes, be- 

 cause of our factory economies. And it in- 

 cludes 26 features — all costly and important 

 — which other cars don't offer. 



Let the nearest Mitchell dealer show these extras 

 to you. He has this new model now. If you don't 

 know him, ask us for his name. 



Racine. \^s. U.S.A. 



Six-cylinder, high-power, high-speed moior- 

 127-inch wheelbase. Anti-skid tires on rear. 

 Complete modern equipment, including motor- 

 driven tire pump. 



F. O. B. Racine for S-Pas- 

 senger Touring Car or 

 3 -Passenger Roadster. 

 7 -Passenger Body, $35 extra. New Mitchell 

 Eight, $1,450 f.o.b. Racine. 



$1,325 



■i^a^ag j«-^sga^i%^js:ggsgfflaK^s ?^ v;aiiffas%j)^iya5^^ag>sgi5aj$^g^^ 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



