July, ipip 



BETTER FRUIT 



Page 25 



Efficiency and Advertising Bring Success 



By P. R. Parks, General Manager Spokane Fruit Growers' Company 



THE Spokane Fruit Growers' Com- 

 pany was organized in May, 1913, to 

 fill the need of an orderly control in 

 the handling of the apple crop from the 

 orchards in the Spokane district, which 

 were in the infancy of their production 

 at this time. Large acreages of land 

 had been set to trees and the disastrous 

 results of disorderly marketing in 1912 

 brought forcibly to the minds of the 

 growers the necessity of combining to- 

 gether and co-operating with each 

 other in the matter of properly grading, 

 packing, shipping and selling of this 

 fruit crop. 

 A central office was established in 



Universal Bushel 

 Shippin^Packa^es 



Will Pack One on the Other Without 

 Injury to Contents 



You can pack Universal Packages one 

 on the other without the least possible 

 damage to contents or the bottom pack- 

 age. In fact, 450 pounds can 

 be rested upon the bottom 

 package without fear of 

 crushing or bruising fruit 

 or vegetables therein. 



Made of tough, strong 

 material, reinforced at all 

 burden bearing points, the 

 Universal is easy to pack, 

 easy to handle, easy to ship. 

 The center post running 

 from bottom to top, assures 

 stability and strength. 



Send for a Sample 



25c in coin or stamps will bring a Universal 



Package to your address. Get our Monthly 



Bulletin o£ interest to growers and packers. 



A postal brings it. 



Package Sales Corporation 



106 East Jefferson St. 



South Bend, Indiana 



Victory Home Food Drier 



For veKetables, fruit and seed corn. It saves time, labor 

 and money. Foods preserved in Tlie Victory Driar "taste 

 just like fresh picked." The process is simple, easy and 

 3ure and the foods thus preserved are delicious and whole- 

 some. This is the heat and the only dehydrator of the 

 type in the world. Scientific, proved. Run by a Kerosene 

 fan. Ask for catalogue D 2, 



The Lake Breeze Motor, S61-B W. Monroe St., Chicago 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



Spokane with various branches at the 

 shipping points. It was believed that 

 an efficient office force and clerical 

 force could be maintained at one cen- 

 tral point to transact the business of 

 various small communities at greater 

 economy and more efficiency than 

 could be had through various small 

 forces at shipping points, which were 

 very likely to be untrained, and would 

 be employed for only a comparatively 

 short season each year. The wisdom of 

 this judgment has been demonstrated 

 year after year. 



Strict grade and pack rules were 

 adopted and enforced; labels were se- 

 lected and registered in the patent 

 office, and every endeavor was made to 

 put the apple crop of the Spokane dis- 

 trict on the market in such a manner 

 as would create favorable comment and 

 a lasting reputation. Reflections of 

 these endeavors have been apparent, 

 year after year as the company has 

 become older, in the matter of greater 

 demand for fruit packed under the 

 company's brands and a stability of 

 price. It is apparent that no organiza- 

 tion, or any individual shipper, can 

 hope to establish a place in the markets 

 of the world without sufficient tonnage 

 to attract attention and without follow- 

 ing the policy of delivering quality 

 product. 



Notwithstanding the fact that the 

 Spokane Fruit Growers' Company had 

 made an enviable place for itself care- 

 ful investigation and a survey of five 

 years' operations convinced the Board 

 of Trustees it would be wise to affiliate 

 with other growers' organizations in a 

 general movement to stabilize and unify 

 the grade and pack and to advertise the 

 Northwestern apple. Consequently, in 

 May of 1918 application was made for 

 membership in the Skookum Packers' 

 Association and the entire crop, of 

 those grades and varieties permissible, 

 was packed under this brand in the 

 1918 season. Evidence at hand, in the 

 nature of favorable comments and in- 

 creased prices, has convinced the 

 grower members beyond question that 

 the money spent in advertising is re- 

 turned at least three times. 



There is but one solution for the 

 Northwestern apple growers' problem, 

 and that is the placing of a superior 

 product in a superior package in order 

 to enable him to command the higher 

 ]irice which he must have, considering 

 freight charges, to meet the competition 

 in the large Eastern markets offered 

 by Eastern growers. That this can 

 be done is fully demonstrated by 

 increased demand for Northwestern 

 boxed apples. 



The grower of poor fruit and the 

 shipper of the same must, and will be, 

 relegated to the discard; his tenure of 

 life is very short. Quality of fruit, 

 honesty of grade and pack and superior 

 services in shipping and selling, coupled 

 with advertising, are the factors which 

 will put the apple industry of the 

 Northwest on a stable, dependable com- 

 mercial basis. 



More 



— no more getting down to change the 

 position of your ladder eivry half 

 minute! Get the 



^CURITY 

 tlADDER 



"4 Udder with Me Ws^bb/^/eft out 

 Bound and supported at ever>' step by a pat- 

 ented steel cuff bracket. Cult your picking 

 Saves p;cker5 time by enabling him 

 to reach out tarlher and (eel a greater sense 

 ot security, means a better day's work; 

 rtduces picking costs! 



SECURITY cuff brackets are made of tuo 

 ounces of sheet steel, attached to each step- 

 end and machine wrappe3 around stile (side- 

 rail) by a patented process. Makes SECUR- 

 ITY' ladders strongeii w here others are weak 

 est; does away with culling into and weaken- 

 ing stile to fasten steps in. SECURITV steps 

 easily replaceable without weakening ladder. 

 All wood vertical grain. 



Most all big Sunkist orange growers use 

 SECURITY; used in many orchards of Sacra- 

 mento and San Joaquin; recognized standi 

 ladder in big apple- districts of the Northwest! 

 SECURITY' IS the ladder YOU need NOW! 



For sale by SECURITY dealers only. Write 

 me; I will send you name of your dealer and 

 new booklet on the SECirRITY ladder. Write 

 NOWl 



J. B. PATTERSON 



MANUFACTURER 



82 Franklin St Oakland. California 



Dealers in the 

 SECURITY LADDER 



Salem, R. L. Farmer Hdw. Co. 



The Dalles. Walther-Williams Hdw. Co. 



Wenatchee. Wenatchee Produce Co. 



Yakima, A. B. Fosseen & Co. 



THIS 



f PATENTED 

 COMSTRUCTION 

 DOES IT> 



Nice Bright Western Pine 



FRUIT BOXES 



AND CRATES 



Good standard grades. Well made. Quick shipments. 

 Carloads or less. Get our prices. 



Western Pine Box Sales Co. 



SPOKANE. WASH. 



SAVE YOUR APPLES 



Willi i\ Mi'uarcii Hvdraulic CidiT Fr<ss 

 Touo;iii lurii vuur culls into good 8i.'l 

 cider, Y"uu ciiii alsodocustom pressi 

 for your iit'it!hbors. Our improvid 

 tiigii pressure construciion cf ts all 

 the juice from the apjdia with miri- 

 imum pow<.-r. All sizes o 

 PrcBsea, from 15 to 400 biirrc „. _ 

 a day. AeniiiU investment TT"'T 

 will sturt jou in aprorilablu ---^ 

 buaim-sB. Ask for free, 60-pace Pi 



Ca,taloi:ue drscribinc our 191r. OnltH 



WESTERN FARQTTHAR MACHINERT CO. "^Sll 

 308 E. Salmon St.. Portland, Ore. ^^^1 



and pay return 

 postage when 

 prints are ordered 



WE DEVELOP KODAK 



FILMS FREE 



Mail us films with Six Cents Stamps for each 



desired print. We return excess. 



NO CHARGE for unprintable films. 



Woodard, Clarke & Co. 



Photo Supplies 

 Wood-Lark BIdg. Portland, Oregon 



Ask for Catah^gue and Special Offer. 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



