July, ipip 



BETTER FRUIT 



Page 2/ 



Corrugated Joint Fasteners 



Make Strong 2-Piece End Boxes. 



ACME STEEL 



Acme^Patented Divergent Saw Edge Fasteners will not nAv CTDADDIIIP 



pull out and holds better than cleats or glue. DUA O I nnrr INu 



fciii»""i ".^ 



Write near- 

 est office 

 for samples 

 and prices. 



ACME 



Strapping 



protects 



goods 



from 



damage 



and 



pilferage. 



Specify ACME CORRUGATED JOINT FASTENERS. 



ACME STEEL GOODS CO., Mfrs. 



Works: 2840 Archer Avenue, CHICAGO 



Branch and Warahouse: 209 California Street, San Francisco, Cal. 

 Branch and Warehouse: Foot of Main Street, Seattle, Wash. 

 Warehouse.Only: IHolman Transfer Co., Portland, Ore. 



PRINTING 



FOR FRUIT GROWERS, CANNERS, MANUFACTURERS 

 AND MERCHANTS 



CATALOGS STATIONERY 

 BOOKLETS BLANK BOOKS 

 POSTERS LABELS 



ADVERTISING MATTER 



WRITE FOR PRICES AND SPECIFICATIONS ' OUT OF TOWN ORDERS EXECUTED 

 PROMPTLY, ACCURATELY AND ECONOMICALLY 



WE PRINT Better Fruit 



F.W. BALTES 6? COMPANY 



PORTLAND, OREGON 



30,000 pounds shelled almonds; 40,000 

 pounds unshelled filberts; 6,000 pounds 

 shelled filberts. If the Portland terri- 

 tory consumes this amount of nuts it is 

 safe fo say that the Seattle territory 

 consumes at least an equal amount and 

 that the Spokane district gets away 

 with 30 to 50 per cent of this amount. 

 This territory logically belongs to the 

 Oregon growers. 



It is certainly worth our cultivation. 

 It will be our chief market, of necessity, 

 until production increases and the 

 growers pool their products so as to be 

 able to take advantage of carlot freight 

 rates. We cannot compete with Cali- 

 fornia and Europe in the Eastern mar- 

 kets until we can ship in carlots. Even 

 then we should confine our selling to 

 the local markets until they are con- 

 suming Oregon nuts to their full capac- 

 ity. Selling in distant markets means 

 increased freight rates, increased ad- 

 vertising costs and increased selling 

 costs. 



However, the fact that this is our 

 logical market will not bring the mar- 

 ket to us without effort on our part. 

 The market must be intelligently de- 

 veloped. The jobbers are in the habit 

 of buying from California or from 

 brokers who handle imported stuff. It 

 will take time and effort to break these 

 habits. We cannot do this as individ- 

 uals unless we are willing to cut con- 

 siderably under the selling price of Cal- 

 ifornia nuts, and price cutting is a poor 

 business. 



Oregon walnuts, when they fall off 

 the trees, have no superiors anywhere, 

 but too often by the time they have 

 reached the market their condition 

 justifies their classification as culls or 

 seconds at best. This may be due to 

 ignorance, carelessness or to lack of 

 facilities in harvesting, curing and 

 grading. 



Big sales are the cheapest ones. 

 There is more net profit to the grower 

 in selling a carlot at 30 cents than in 

 hawking a crop about in fifty-pound 

 lots at 30 cents. Few of our individual 

 growers are or ever will be able to sell 

 in carlots. The few growers who may 

 be able to ship in carlots and who are 

 turning out a high quality of product 

 will have difficulty in selling to the big 

 jobbers, since these jobbers feel that 

 they have no reliable guarantee as to 

 the grade of the nuts as they have in 

 buying California stuff. There is no 



FRUIT GROWERS 



SAVE THIS BIG LOSS BY USING 



Can't Afford the Loss of Bruised 

 Fruit Picked in Ordinary Bags or 

 Buckets when they can 



Palmer Picking Buckets 



Which are LABOR and FRUIT SAVERS and Useful for Many Purposes. 



Send your order with remittance to 



HOOD RIVER FRUIT COMPANY 



-^aBucket Filled 



HOOD RIVER, OREGON 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



Bucket EmptiedJ^ 



