July, 1919 



BETTER FRUIT 



Page 31 



The Big Factor Is 

 Dependability 



Any truck will perform more or less satisfactorily under 



favorable conditions, but dependability, according to the 



BETHLEHEM standard means consistant performance 



under any road or load conditions. 



1'^ -ton Chassis 2K-ton Chassis 3K-ton'Chassis 



$1,965 $2,365 $3,465 



F. O. B. ALLENTOWN, PA. 

 SOME GOOD TERRITORY OPEN TO'DEALERS 



NORTHWEST AUTO CO., Portland, Oregon 



Distributors for Oregon and Washington 



Mail the Coupon for Catalogue 



Dependable Delivery^ 



BETHLEHEM MOTORS CORPN- ALLENTOWN. PA 



To Northwest Auto Co. 



Portland, Oregon 



Send catalogue of 

 Bethlehem Truck to 



Name . . . 

 Address . 



Ridley,Houlding&Co. 



COVENT GARDEN, LONDON 



WE ARE 



Specialists in 

 Apples and Pears 



CABLE ADDRESS: IBOTANIZING, LONDON 



Codes: A. B. C. 5th Edition and Modern Economy 



Weinstock, State Market Director of Cali- 

 fornia, at a banquet tendered him at the 

 Arlington Club at Portland, he made some 

 statements Ihat are startling. Col. Weinstock, 

 who was instrumental in the organization of 

 the big fruit-growers' associations in Califor- 

 nia, said that before the growers were organ- 

 ized only seven and one-half cents of the con- 

 sumer's dollar went to the producer. "The 

 organization of the co-operative fruit-growers' 

 associations in California," Col. Weinstock 

 said, "has changed the entire face of the 

 country, whereas in 1914 many horticultural 

 industries were in such a condition that land 

 values had dropped to a point where prices 

 were based upon the value of the raw land less 

 the cost of pulling up the trees and vines, 

 when the producer was receiving less than cost 

 of production and was virtually bankrupting — 

 in 1918 every horticultural industry in the state 

 has been stabilized, the producers are receiving 

 a fair profit for their products and a consumer 

 demand has been created through national ad- 

 vertising far exceeding present or future poten- 

 tial production." 



Bits About Fruit, Fruitmen 

 and Fruit Growing 



Predicting one of the best export markets 

 for box apples in many years, J. Oliver of 

 Loudon, England, who has been touring the 

 Northwest apple-growing districts in the in- 

 terests of Dan Wuille & Co., British apple 

 importers, recently left for New York City 

 to said for England. Mr. Oliver expects that 

 there will be a steady demand for export 

 apples from harvest time until the apple-ship- 

 ping season closes. He stated that he had 

 never known prospects for the apple trade to 

 be better than they are at present. Mr. Oliver 

 said: "Transatlantic freight is now 85 cents a 

 box, with plenty of space offered, and I expect 

 the freight rate to go lower. Before the Ameri- 

 can apple-shipping season comes on England 

 is expected to repeal the Price Control Act, 

 which will result in fruit of fine quality being 

 sold for a better price." 



Mr. A. Moomaw, foreign representative of the 

 Hood River Apple Growers' Association and 

 other similar apple-growing industries in the 

 Northwest, while on a recent visit in this sec- 

 tion, stated that the most alarming thing for 

 the exporter at the present time is the proposi- 

 tion that has been advanced in England to 

 license dealers in the large cities, with an idea 

 of limiting them to a certain allotment of ex- 

 port apples at one time. Dealers generally in 

 England are reported by Mr. Moomaw to be 

 organizing to oppose this plan. 



In an address recently made before a repre- 

 sentative audience of Y^akima fruit growers, 

 J. B. Adams, chairman of the Horticultural 

 Committee of the Seattle Chamber of Com- 

 merce, stated that there should be a good mar- 

 ket this year for Northwest apples in France 

 and Ilelgium, in addition to the Australian and 

 Philippine markets. The orchards of the two 

 former countries mentioned, according to Mr. 

 Adams, have been destroyed and they must 

 look to America for their deciduous fruits this 

 year. Mr. Adams also stated that he expected 

 the greatest development in the Northwest 

 fresh-fruit industry to come through ship- 

 ments of fruit to Europe on ships that would 

 sail from the Pacific Coast via the Panama 

 Canal. The saving in freight rates, he said, 

 would be a big help to Northwest apple 

 growers. 



Through arrangements that were recently 

 completed the New Phez Company of Salem, 

 Oregon, formerly known as the Northwest 

 Products Company, has entered the Wenatchee 

 field to secure fruit products. Negotiations 

 have Just been closed providing for the taking 

 over of the H. E. Farwell plant. It is the in- 

 tention of the new owners of the plant to use 

 it in the manufacture of cider, jellies and pre- 

 serves. The company is now contracting for 

 cull apples for the coming season. 



The American Fruit Growers, Inc., which has 

 recently been purchasing large acreages of 

 fruit on the Pacific Coast, has entered the We- 

 natchee, Washington, district and has Just pur- 

 chased a 121-acre orchard in the East Wenat- 

 chee section, for which it paid $100,000 cash. 

 The yield expected on this tract this year is 

 between 10,000 and .')0,000 boxes of commercial 

 apples. The purchase included the entire 

 equipment of the place. In addition to their 

 operations in the Northwest, this company has 

 just completed a deal for the purchase of 287 

 acres of apple orchard in West Virginia, in- 

 cluding 200 acres of bearing trees and 87 acres 

 in three-year-old trees. It is also reported to 

 have bought orchards at Florrie Dale, Pennsyl- 

 vania and In several sections of Virginia. 



WHE.V WRITING ADVrKTISERS MENTION BETTER FRTIT 



