Page 32 



BETTER FRUIT 



July, ipiQ 



Several weeks ago tlie company bought large 

 citrus groves in 1-Morida and recently also 

 bought extensive deciduous fruit-producing 

 acreages in CalifiTiiia. Its total investment in 

 orchard property this year is reported to be 

 over 11,000,000. The American Fruit Growers, 

 Inc., is also reported to be interested in the 

 recent merger of big deciduous and citrus 

 fruit interests representing a capitalization of 

 ?200,0(IO,000. 



Notwithstaiuling the reports that have been 

 going the rounds that many contracts have 

 been made in Washington by buyers of apples, 

 it seems now that most of these offers have 

 been tentative. In the Wenatchee district, while 

 some offers have been made and a few con- 

 tracts signed for this year's apple crop, most 

 of the negotiations along this line are still in 

 the preliminary stage. Growers in many sec- 

 tions of \\'ashington are reported to have dis- 

 cussed the situation and formed opinions as 

 to the prices that they will hold out for. It is 

 said that in many cases these prices are beyond 

 what any of the buyers now in the market are 

 willing to pay. Most of the established local 

 apple-buying concerns have thus far declined 

 to make a definite offer for apples upon any 

 basis whatever. They give as their reason that 

 it is too early to anticipate the market and do 

 not care to begin contracting until they are able 

 to form an intelligent idea of the size and 

 character of the apple crop. The schedule of 

 prices that some of the growers are reported to 

 be holding out for in the Wenatchee district is 

 as follows: Winter Banana and Delicious, 

 •53.50; Spitzenberg, .53; Winesap and Jonathan, 

 §2.50 to $2.75, and Rome Beauty, Stayman and 

 Yellow Newtowns, $2.25 to $2.50 



Sgobel & Day, big New York apple dealers, 

 who are w ell known throughout the Northwest, 

 have recently been granted permission by the 

 Secretary of State to increase their capital 

 stock from $75,000 to .$200,000. During the past 

 few years Sgobel & Day's business has reached 

 very large proportions. This firm in 1918 did 

 a business of over $4,000,000. It is interesting 

 to know that during the war-loan campaigns 

 Sgobel & Day bought $110,000 worth of Liberty 

 bonds. 



Repoiis received from reliable sources are to 

 the effect that a heavy freeze which hit the 

 Colorado fruit-producing districts in the early 

 part of June did an immense amount of dam- 

 age. A cold wave which prevailed for three 

 days forced the temperature down at some 

 points to 20 degrees above zero. In Montrose 

 and Delta Counties the apple crop is estimated 

 to have been damaged fully 50 per cent, while 

 in other districts peaches, small fruits and 

 vegetables also were hit by the heavy frost. 



Appreciates Better Fruit 



W. E. White & Co. 

 Newberg, Oregon. 

 Better Fruit Publishing Co., 



Portland, Oregon. 



Gentlemen: Your circular letter this morn- 

 ing's mail reminded me that I had not sub- 

 scribed for your valuable publication as I told 

 Mrs. White I would do. We thank you for 

 the sample copy and we consider the April 

 number alone worth the price of a year's sub- 

 scription. I used to be a subscriber when this 

 was published in Hood River, but dropped it 

 for a time Intending to renew again. This 

 magazine was good from the start, but I believe 

 it is better now and all fruitmen in the North- 

 W'est should be subscribers. Some men ought 

 to be compelled to read this paper and then 

 carry out the conditions laid down. 



What has become of the Oregon law compel- 

 ling orchardists to spray and prune their trees? 

 For a while this was pushed and some old 

 scaley trees were grubbed out, but since then 

 it seems to be a dead letter and we see or- 

 chards that to all appearances were never 

 trimmed or sprayed. I am not a large grower 

 at the present time, but I try to care for my 

 trees, and I cleared the land and developed 

 one of the nicest small prune orchards in this 

 country and am putting out more orchard each 

 year. We are making some money out of 

 Valley apples by taking care of the trees and 

 young fruit, but yet hundreds of bushels of 

 nice apples rot on the ground in this country 

 every year. Our juice plant here shipped in 

 ten cars of apples from Hood River last season. 



Wishing you success in your future work I 

 am enclosing you my check of $1.00 for a 

 year's subscription to Better Fbuit. I want 

 the next issue. May number, but you may date 

 my year from April 1st, for that number was 

 Just what I was wanting to get instructions 

 about caring for my trees. 



Yours respectfully, 



(Signed) W. E. WHITE. 



A Great Bargain Offer 



Better Fruit One Full Year 

 Western Farmer One Full Year 

 McCall's One Full Year 

 Good Stories One Full Year 



All 4 for $2.00 



-^im«i»m>>\i- 



MCCALL'S 



For the small sum of $2.00 



you get Better Fruit one 



full year. Western Farmer 



one full year, McCall's 



Magazine one full year and 



Good Stories one full year. 



I If you are a subscriber 



to any of these Magazines 



your time will be extended 



one full year from pres- 

 ent date. 



Better Fruit is one of 



the two publications of its 



kind in the United States, 



and caters to people who 



are interested in growing 



fruit for profit. Better 



Fruit sells for $1 per year. 

 Western Farmer is one of the old reliable farm papers of the Pacific 

 Northwest, covers all lines of diversified farming and allied interests, and 

 sells for $1.00 per year. 



The other two Magazines are leading Magazines in their particular line, 

 and can be read with much interest in any family.j 



This is undoubtedly the greatest combination offer we will ever have and I would 

 advise that you take advantage of it at once, as the price of Magazines is increasing 

 temendously at the present time. This offer may never appear again. 



Clip'the'Coupon now and mail at once to 



BETTER FRUIT PUBLISHING COMPANY 



Oregonian Building, PORTLAND, OREGON 



ENCLOSED FIND $2.00-SEND ALL FOUR MAGAZINES ONE FULL YEAR 



.1 



Name 

 P.O .. 



State 



R.D Box Street 



Combination includes Better Fruit 1 year. Western Fanner 1 year, McCall's 1 year. Good Stories 1 year 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



