Page 14 



BETTER FRUIT 



August, I pip 



stntciiicnl says. Is cnusiiiK the American public 

 to increase Its proportion of fruit and vege- 

 tables In the daily diet with the result that 

 (luring the next five years the public must 

 pav extremely blKh prices for tree fruits and 

 probably also for vegetables. FcarinK tliat 

 these high prices to the consumer and tile 

 excess profits tax will result in a lessening 

 of the production, the company states that it 

 is acquiring owiiirship to fruit and vegetable 

 properties in those districts In the United 

 States which liave proven, over a period of 

 year-s, most cirlain in the matter of (|uan- 

 lity and quality production. The American 

 Fruit r.rowers, Inc., has already acquired 

 producing properties aggregating ?.'!,.'>0(),(l()0. 

 II has an authorized capital of ?.">0,00n,000, and 

 had Its inception in the hands of Crutchfield 

 4 Wool folk, one of the largest fruit and vege- 

 table hanilling firms in llie ICast. .lames S. 

 Crutchfield is president of it, It. li. Woolfolk 

 vice-president, and Charles J. Brand, former- 

 ly with the Bureau of Markets, is vice-president 



and geneial manager. Tlie other officers arc 

 Cliester Tyson, of Pennsylvania, production 

 manager; \V. M. .Scott of Virginia, assistant 

 production manager: William H. Baggs, of 

 I'ennsylvania, cliief of disltibution, sales and 

 advertising; II. Iv. Heitman, regional vice- 

 president lor I'lorida; T. II. Peppers, regional 

 vice-president for California; lieginald Par- 

 sons, region.'il vice-president for SVashington. 

 The nniin offices of the eoini)aiiy are located 

 in Pittsburgh. The middle western interests 

 of the firm are in charge of \V. II. ('.lore, wlio 

 is located in Chicago. The company is fi- 

 nancing its operation without the issue of 

 bonds c)r underwriting expense and propftses 

 to list its securities on the Pittsburgh Stock 

 I'^xchangc. 



Northwest apple growers ha\'e not looked 

 upon the far southern state of (leorgia as the 

 successful producer of large quantities of 

 apples, but such is the case. The new apple 



producing section is located In Habersham 

 and Haburn counties. One of the orchards in 

 this locality is .'100 acres in extent, 200 acres 

 of wliich are in bearing and last year pro- 

 duced S80,000 wi>rlh of fruit, which paid the 

 stockliolders a dividend of 2.5 per cent. There 

 are 8 10 acres of apples in this district which 

 are coming into l>earing tliis year and 0,000 

 acres altogether which it is said are suitable 

 foi- fruit. The orchard pi-oject is owned by 

 a coni[)any known as tlie Appalachian Cor- 

 poration, wliich owns a large distributing 

 warehouse in New Orleans and sells its apples 

 <lirect to tlie wholesaler or retailer. Louis B. 

 Magid, who is at the head (tf the company, 

 says that the New <.)rle;ins plant and Georgia 

 orchards ai-e the first of a number of projects 

 whiell will be rstablisheil to bring about the 

 clieapest and tiiost direct way of distributing 

 fruits and vegetables to the retailer, hence to 

 the consumer. .Mr. .Magid says that he doesn't 

 ccnisider the nuddle or conmiission man neces- 

 sary in the distriijution of fo<ids. 



ilHI!! 



CO-OPERATION 



among fruitgro-^Jers has done more than an^) other one tKing to 

 put tKe fruit industry on a stable basis. 



Originated on tne Pacific Coast, the movement spread 

 throughout the country, and has gi-Oen a wonderful impetus to 

 the de-Oeloping of better varieties of fruits, dropping of undesira- 

 ble ones, pruning and grafting, packing to display them to the 

 best advantage, and finallj) marketing them so as to give a rea- 

 sonable profit to the indi-Oidual grower. 



Ladd & Tilton Bank has always been vitally interested in 

 all,industries of whatever sort that tend to de\'elop the Pacific 

 Northwest, and lends its co-operation to the fruitgrowers in 

 every legitimate banking direction. 



OFFICERS: 



W. M. Lodd, CKairman of Board Walter M. C' 

 EdtOard Cookingnatn, President 

 Isaac D. Hunt, Vice-President 

 R. S. Hov?ard, Vice-President 

 Samuel L. Edd^*. Vice-President 



k, Cashier 

 TKomas H. West, Assistant CasKier 

 Cameron Squires, Assistant CasKier 

 G. C. BloKm, Manager Credit Dept. 

 A. W. Brookings, Auditor 



DIRECTORS: 



^W. M. Ladd, Edward CookingKam, Raymond B. Wilcox, Isaac D. Hunt, 

 Frederic B. Pratt, Harold I. Pratt, Cameron Squires 



LADD & TILTON BANKI 



0/d€>st /n the A/ori:huje>^t 

 \A/A5HINGTON And THIRD 



MEMBCR 



Federal reserve^ 



SYSTEM 



r ' 



I'M'lilhll llli 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



