Page i6 



BETTER FRUIT 



March. 1920 



ful merchants, a man wlio has sliuiit'd 

 marketing the world over, a man wlio 

 has done more to encourage food pro- 

 duction and to stimulate California ag- 

 riculture than all others put together — 

 State Market Commissioner, Colonel 

 Weinstock." 



UNQUESTIONABLY 



C Modern methods applied 

 to fruit growing have made 

 the Northwest a great fruit 

 growing center, with possi- 

 biUties of extensive develop- 

 ment. 



C. Modern methods applied 

 to banking have made the 

 FIRST NATIONAL BANK 

 pre-eminently the ally of the 

 horticulturist. Its facilities, 

 service and the personal in- 

 terest of its officers are at 

 your disposal. 



THE FIRST NATIONAL BANK 



,,, OF PORTLAND ORtCON ,,, 



a^ THE FIRST ■ NATIONAL BANK WIST ^ 



«^^^ OF TME ROCKV MOLNTAINS e.'*># 



STRAWBERRY PLANTS 



Everbearing, bear this year. Superb and 

 Americus, $2 50 per 100, $5.00 per '.250, 

 postpaid. Catalog free. 



CANYON HOME NURSERY 



F. I. Moffet Ellensburg, Wash. 



** That's Relief for My 

 Rheumatic Aches * * 



SLOAN'S UNIMENT is an effective counter, 

 irritant thaX penetrates to tiie affected 

 partjiuit/iout raii/n^-, scatters the con- 

 gestion, and promotes a luacwz, comfortable 

 relief. Try it when your "bones ache" 

 and you feel you "can hardly stand up 

 any longer." 



Formorethan 38 years Sloan's Liniment 

 has been used by the families of tlie nation 

 in quickly relieving rheumatic aches, lum- 

 hago,neuralgia,sciatica,lame,sore,strained 

 muscles, bruises and other pains and sprains. 

 Put up ID convcuienl botUca in three sizes — the larger 

 fcc bottle tlie greater tbe econotpy. 35c. 70c. 81 40. 



Sloans 



■Keep ii li&ndy 



"But don't associations stifle competi- 

 tion?" 



"On the contraiy, they encourage 

 competition of a new kind — construct- 

 ive, not destructive. Speculation is 

 lessened or eliminated. The grower en- 

 couraged, bends every energy in com- 

 peting with his neighbors for belter 

 quality and increased production. New 

 fields and orchard lands are cleared 

 and planted. You consumers want more 

 to eat. Better methods mean better 

 crops. Better spraying and cultivating 

 means better quality. Maximum pro- 

 duction means reasonable prices. 



"This .Association has directors' meet- 

 ings monthly. In winter and spring 

 these meetings are held in the difTerent 

 fruit disti-icts. Growers attend; last 

 week 69 growers of Santa Rosa met our 

 directors from other sections and a day 

 was spent in planning, with the assist- 

 ance of scientific experts, better culti- 

 vations and spraying methods. This 

 means increased production of better 

 fiuit for you, Mr. Consumer. 



"In a few years, California, instead 

 of 100,000 tons of pears, will produce 

 300,000 tons. Does that sound good to 

 you? 



"Have we hampered canning and dry- 

 ing by Association prices? No. This 

 season the greatest pack of pears on 

 record, over 30,000 tons, was canned. 

 Twice the usual tonnage was dried, 

 practically none went to waste. 



"The smallest canner can buy his 



little supply, perhaps only 40 tons, at 

 the same price and of the same quality 

 as the buyer who buys ."iOOO tons. Does 

 this encourage him to put up a full 

 pack? I guess yes. 



"One canner, who had ordered 400 

 tons before we named a price, upon be- 

 ing notified of tlie price on June 2, 

 came to the oflice the next day. 'In- 

 crease my order to 900 tons — your price 

 is reasonable, and we are going to 

 strain every effort to put up a larger 

 pack than ever before.' 



"We marketed this year $1,100,000 of 

 pears, without the loss of one cent in 

 bad accounts. Canners have dealt with 

 us squarely and honorably. 



"We have stabilized the Eastern mar- 

 kets for fre.sh pears by diverting the 

 surplus, which formerly used to bring 

 about a regular disastrous slump in 

 August, to driers and canners. 



"We are a group of 450 growers pull- 

 ing harmoniously together, trying to 

 serve faithfully both producer, manu- 

 facturer, and consumer. We've made 

 a good beginning in our first two years. 

 We can do more and better work in fu- 

 ture years. Other growers' associations 

 are working along similar lines." 



"I'm glad I called," said Jones. "Next 

 time I hear earnest but misguided and 

 ignorant politicians roasting the pro- 

 ducer and his marketing associations 

 I'll call has bluff and demand less elo- 

 quence but more facts." 



And he departed, feeling better. 



More Apple Storage Needed in Northwest 



IF big losses are to be avoided in the 

 marketing of the Northwestern 

 apple crop, growers will be forced to 

 give greater attention to equipping their 

 properties with up-to-date storage 

 houses than they have heretofore, says 

 the Bureau of Markets, United States 

 Department of Agriculture. 



Because of increased production and 

 nn acute shortage of refrigerator cars 

 last season, growers in the Northwest 

 were unable to move their apples to 

 market and thousands of boxes of fruit 

 were caught unprotected in the or- 

 chards by an early freeze, while other 

 fruit remained on the trees and was 

 frozen because there was no place to 

 store it. 



Since 1900 the production of apples 

 in the Northwest has increased enor- 

 mously, until last year Washington, 

 Oregon, and Idaho, with the help of 

 Montana and Colorado, produced over 

 one-quarter of the total crop of the 

 United States, and with new acreage 

 coming into bearing it is likely that the 

 Northwest in a few years will be pro- 

 ducing a much greater part of the coun- 

 iry's total crop. 



Under present conditions it is impos- 

 sible for the railroads to move the crop 

 to market during the harvest season. 

 .\nd the growers with existing scarcity 

 of labor can not grade, pack, and pre- 

 pai-e the crop for market in a period of 

 two or three months. This situation has 

 brought home to growers the necessity 

 of providing better storage facilities in 

 the producing districts. 



In response to many inquiries for in- 

 formation on storage houses, the Bu- 

 reau of Markets, United States Depart- 

 ment of Agriculture, has sent a special- 

 ist to the Northwest to assist growers 

 and shippers in the planning and con- 

 struction of common storage houses. 

 The bureau points out that it is not 

 enough to build a storage house, but 

 that it must be built right, or the apples 

 will not keep. Investigations have 

 shown that much money has been 

 wasted through improper construction 

 of houses. 



"Too often the grower builds by rule 

 of thumb," says the bureau, "and does 

 not consider that a storage house must 

 be built like a thermos bottle — to keep 

 heat in when the weather is cold and 

 out when it is warm. Houses must be 

 veil insulated and ventilated. Almost 

 invariably apple storages fall short of 

 actual requirements in ventilation. 

 Small ventilators are used when large 

 ones could be supplied at little more or 

 no more expense, and the large venti- 

 lators would add 50 per cent to the effi- 

 ciency of the storage house." 



The special bureau representative 

 now in the Northwest is supplied with 

 working drawings of storage houses 

 that have been tested during the past 

 five years, and is prepared to assist per- 

 sonally growers who expect to build 

 during the spring and summer. His 

 headquarters will be at the branch of- 

 fice of the Bureau of Markets, Yakima, 

 Washington. 



WIfEN WRITING ADVIinTISERS MENTION GETTER FRUIT 



