Page i8 



less country, or when blizzards block 

 the milk trains to our cities. 



Even more important is the fact that 

 through canning the plenteous fruits 

 and vegetables of harvest seasons; the 

 great catches from our fishing banks 

 <liiring spring, summer and fall; the 

 juicy meat of the grazing season and 

 the flood of summer milk can be held 

 over for winter use when production 

 is interrupted or lessened. 



In addition to feeding our own popu- 

 lation, Frank Gerber, of P'remont, 

 Michigan, president of the National 

 Canners' Association, feels that there 

 will be a tremendous demand from all 

 parts of the world for American perish- 



BETTER FRUIT 



able foods. Much of this demand Mr. 

 Gerber believes can be supplied only 

 if the canning industry exercises every 

 effort to put under seal all fruit and 

 vegetables not needed for immediate 

 consumption. 



Joining with the National Canners' 

 Association in this convention were the 

 National Canned Foods and Dried Fruit 

 Brokers' Association, and the Canning 

 Machinery and Supplies Association. 

 Coincident with the opening of the sec- 

 ond century of the canning industry is 

 the campaign of education and advertis- 

 ing, and the extension of the voluntary 

 inspection service. 



Uplift in Methods, Slogan of Fruit Jobbers 



THE annual convention of the West- 

 ern Fruit Jobbers, held at San Fran- 

 cisco during the past month resulted in 

 one of the largest gatherings in the his- 

 tory of the organization, the registra- 

 tion totaling over 2600. Many men 

 prominent in all lines of the fruit indus- 

 try were present and the proceedings 

 showed an earnest desire to institute 

 better methods of buying, handling and 

 distributing. It was the concensus of 

 opinion at the convention that methods 

 should be adopted providing for wider 

 publicity in keeping both the producer 

 and consumer informed on the affairs 

 of the jobbers and to show the public 

 generally that the business was con- 

 ducted on a fair and legitimate basis 



instead of by dishonest methods, which, 

 it was said, seemed to be the prevailing 

 idea. 



One of the things of most importance 

 to the grower and shipper brought out 

 was that there is a shortage of 10,000 

 refrigerator cars for use in the fruit in- 

 dustry and that greater transportation 

 facilities must be provided to success- 

 fully handle the business. According 

 to a report made at the convention, in 

 1914, at the beginning of the war, there 

 were 114,000 refrigerator cars in use 

 for the transportation of perishable 

 products. Thirty-five thousand of these 

 were reserved for the use of the meat 

 packers while 79,000 were allotted to 

 the fruit and vegetable industry. The 



BETTER STRAWBERRIES 



We have one of the largest stocks of pure Aroma and Klondike strawberry plants in 

 the country. Also nice lot of Excelsior, Gandy and Early Ozark. 



We have more orders booked than we ever had before at this time. Write for prices, 

 we would like to book you before our supply is exhausted. 



CHATTANOOGA NURSERIES 



CHATTANOOGA, TENN. 



"I Don't Need to Tell You '' 



says the Good Judge 



Why so many men are 

 going to the small chew of 

 this good tobacco. 



You get real tobacco sat- 

 isfaction out of this small 

 chew. The rich taste 

 lasts and lasts. You don't 

 need a fresh chew so 

 often. Any man who uses 

 the Real Tobacco Chew 

 will tell you that. 



Put Up In Two Styles 



RIGHT CUT is a short-cut tobacco 



W-B CUT is a long fine-cut tobacco 



Weyman-Bruton Company, 1107 Broadway, New York City 



March, ig20 



number of cars put out of use since 

 then was stated to be 10,000, which have 

 been taken from the supply allowed the 

 fruit industry. In discussing transpor- 

 tation conditions the idea was put forth 

 that the public must be patient with 

 the railroads until such time as they 

 could expand and build new roads, 

 more cars and make other necessary 

 improvements. 



It was declared that fruit and pro- 

 duce prices as well as those of other 

 commodities must seek lower levels be- 

 fore the business could be said to be 

 on a stable basis and the maximum con- 

 sumption expected. 



wViile little definite action was taken 

 by the convention among the most im- 

 portant was the decision to abolish 

 bank guarantees on fruit and produce 

 shipments. The procedure in future 

 will be to take shipments on consign- 

 ments when accompanied by satisfac- 

 tory references, or to pay cash before 

 the shipment is made. The tier pack 

 for apples for trading purposes was 

 adopted and a return to the minimum 

 carload shipment in use in 1914 recom- 

 mended, except where equipment is 

 constructed providing for a larger 

 capacity. 



The social features provided for the 

 entertainment of the visitors are said 

 to have been the most lavish ever pro- 

 vided at a meeting of the fruit jobbers. 

 During their sessions Governor Steph- 

 ens and Mayor Rolph made addresses. 

 At one of the meetings which was held 

 at the University of California, in 

 Berkeley, Dean Thomas F. Hunt deliv- 

 ered an address of welcome. Subjects 

 discussed at the university were: 

 "Transportation of Fruits," by H. J. 

 Ramsey, California Fruit Growers' Ex- 

 change, Los Angeles; "Spraying Or- 

 chards," by W. L. Howard, head of the 

 Division of Pomology of the University; 

 "Recent Investigation of Cold Storage 

 of Fruits," by E. Loverholzer, same 

 division; "Grading, Packing and Stand- 

 ardization of Fruits," by G. H. Hecke, 

 Department of Agriculture of Sacra- 

 mento; "Investigation on Fruit Prod- 

 ucts," by A. W. Christie of the Viticul- 

 ture department. 



(HE/AICAL 



NxZ/Vj-^ OiN\/l 1_ !_ E. 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



