October, igip 



BETTERFRUIT 



Page I 



Subscription Rates Advance 



December 1st 



New or Renewal Subscriptions Received Until December 1st at Old Rates 



Better Fruit Readers Getting 

 More for Their Money 



Each issue of Better Fruit published 

 this year has contained from 30 7^ to 

 50% more reading matter than the 

 corresponding issues of recent years. 

 It has also contained a higher class of 

 material from the highest authorities. 



The paper has been improved edi- 

 torially and mechanically — in fact 

 many letters from highest authorities 

 assure us that the value and useful- 

 ness of Better Fruit has increased 

 many fold. These improvements cost 

 tremendously and yet, until now, the 

 subscription price has not been raised. 



Postage and Publishing 

 Costs Have Increased 



Paper, Ink, Postage, Wages— every- 

 thing which enters into the production 

 of a magazine has increased -is still 

 increasing, and there seems no pros- 

 pects of lower costs. Take the item of 

 postage for example, it is costing us 

 from two to three times as much for 

 postage now as it did in 1918 and 

 almost every other cost has increased 

 in like proportion. We have still fur- 

 ther plans for the improvement of 

 Better P'ruit which make it absolutely 

 necessary that we advance the sub- 

 scription price. 



We Have Confidence in 

 Our Readers' Fairness 



You have been getting an extra 

 value in Better Fruit— an improved 

 and enlarged Better Fruit at the same 

 old rate. At the same time our cost 

 of producing the magazine has dou- 

 bled. You know yourself how prices 

 have increased. The United States 

 Bureau of Statistics shows that prices 

 on the average have doubled since 

 1915. We believe that our readers are 

 fair minded— that they appreciate the 

 situation and will gladly pay the in- 

 creased subscription price. 



This is Your Chance to 

 Save Half 



But here is an agreeable surprise 

 for you. In spite of the increased post- 

 age charges, higher prices of paper 

 and printing, labor, etc., and notwith- 

 standing the fact that we are giving 

 you a bigger and better magazine we 

 are going to give everyone who acts 

 promptly the opportunity to subscribe, 

 renew or extend a subscription at old 

 rates providing they act before Decem- 

 ber 1st, 1919. Beginning December 

 1st the subscription price will be $2.00 

 per year in the United States and its 

 possessions and $3.00 in Canada and 

 Foreign Countries. 



W\g^ 111 Maui ^^^^^^ y°" forget and if you have a friend who should 

 1/U II nUW be taking Better Fruit tell them. Use the blank below. 



Better Fruit Publishing Co. PorSoregor 



SPECIAL ORDER BLANK (Good only if used before December 1,1919) 



The Use of This 



Order entitles the user to a new, re- 

 newal or extension subscription to Bet- 

 ter Fruit at following old . rates: 



In United States and Possessions — 



1 year $1.00 

 3 years 2.00 



In Canada 1 year 1 .50 



In Foreign Countries 1 year 1.50 



Better Fruit Publishing Co., Oregonian Building, Portland, Oregon: 



( new j 



Gentlemen:— Enclosed find $ for a -^ renewal \ subscription to 



)■ 



I extension , 



Better Fruit for a period of years in accordance with your special offer. 



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