Page 1 6 



BETTER FRUIT 



April, ig2o 



a black eye in this market," I heard 

 everywhere I went. "How about orders 

 for this season's crop?" "Tf they are 

 cheap enough, we will try a few again," 

 was the answer I received. 



I have been in Oregon 25 years; I 

 love the State; I am proud of it and I 

 hold the highest regard for its resources. 

 On my trip when talking with others 

 I met in hotels, on the trains or in the 

 business houses, I took great pride in 

 telling them of our lumber industry, 

 our grain, apples, and dairy products. 

 I want to feel as proud of our prune 

 industry as of these. 



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 Pick right into package. Pack 

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Package Sales Corporation 



106 East Jefferson Street 

 South Bend, Indiana 



We have produced in the last few 

 years about 125 million pounds of dried 

 prunes. During the same period, Cali- 

 fornia has produced many more million 

 pounds. Our packing facilities and 

 selling ability are far greater per ton 

 than California. Now with the small 

 tonnage and ample marketing resources, 

 our fruit has gone to the consumer 

 at a much less price than theirs. 

 This fact is evidence that something is 

 wrong. It's true that the general de- 

 mand is for a sweet prune. It's also 

 true that there is a demand for a tart 

 prune and this section grows them. 



I want to make it clear to you that 

 something must be done immediately. 

 The prune acreage is increasing materi- 

 ally, both here and in California. 

 France, Bosnia and Servia are factors 

 in the industry. I predict that unless 

 our fruit is cured and packed so as to 

 increase the demand, you will see some 

 pretty cheap prunes within three years. 



I will admit that the Italian prune is 

 more ditlicult to cure and pack than a 

 sweet variety. It can be done; it has 

 been done, but enough poor fruit has 

 gone out to prevent progress for the past 

 five years. If every dryer in the North- 

 west had taken from his orchards only 

 sound, ripe fruit and cured it properly, 

 then properly processed it, we would 

 not have half enough prunes to supply 

 the demand and at as good a price per 

 pound as any district in the world gets. 



We will never succeed as long as half 

 ripe, split, mouldy and decayed fruit is 



dried and then possibly not packed 

 properly. 



The manufacturer or any one pro- 

 ducing or preparing anything for food, 

 who has not observed the rapid growth 

 of sanitation and marked development 

 of cleanliness in the past few years, is 

 falling far short of the times. People 

 are particular about what they eat and 

 they are going to be far more so in the 

 future. Laws are doing much in this 

 respect; a campaign of education for 

 better, cleaner food is prevalent every- 

 where. Many canners, packers and 

 manufacturers of food supplies invite 

 public inspection. I visited one large 

 plant East that required the services of 

 three guides to take care of the visitors, 

 each guide taking from ten to twenty- 

 five people on a trip through this plant. 



It pays to be clean. Would it increase 

 the demand for our prunes if the 

 public were invited to visit our prune 

 dryers and packing houses when in 

 operation? Have you any doubt about 

 extending the invitation? There should 

 be none. 



In closing I want to say that the 

 prune industry is going to progress. 

 We are going to have better fruit. It 

 will be one of the best paying indus- 

 tries we have. Commercial principles 

 governing the demand for our prunes 

 will in time correct abuses heretofore 

 mentioned, but let us not wait until 

 compelled to do something that we 

 should voluntarily do ourselves. Let us 

 all work together for a better Oregon 

 and Washington prune. 



J 



M Vou tiK man? 



If so, Better Fruit offers you 

 a chance to make good money 



We want a representative in every fruit-growing commvinity. In every such 

 community there is some individual with a little time each month to spare, who, by 

 representing Better Fruit, can make a good income. 



Perhaps it will be an elderly man? 



A young fruit-grower just getting started? 



A wife who wants to help out? 



An ambitious boy or girl who wants to make extra money? 



We want someone in your community to become our permanent representa- 

 tive — to secure new subscriptions for us and renew old ones. 



We want two or three representatives in the Hood River Valley. Several in 

 Yakima and Wenatchee — in the Willamette Valley, Rogue River, etc. In fact we 

 want permanent representatives in every fruit district of the West. 



Our proposition is a good one. Are you the man or woman for the job? 



Write today, stating your qualifications. 



Better Fruit Publishing Company 



Oregonian Building, Portland, Oregon 



IL^. 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



