November, ipip 



BETTER FRUIT 



Page 25 



Oregon Growers' Association 



Continued from page 5. 



however, we produced such a large ton- 

 nage that our buyers couhl not handle 

 the product. Apples were dumped on 

 markets under all sorts of conditions; 

 throat-cutting and speculation was rife 

 for three or four years. Finally, in 

 1915, when the Fruit Agency, Inc., was 

 formed, growers and buyers were 

 brought together, consignment was 

 largely eliminated, new markets were 

 developed. Advertising campaigns were 

 launched, and today, instead of sending 

 our apples to two or three markets, we 

 are sending them to over one thousand 

 markets. Producing this year approxi- 

 mately 30,000 cars of apples, which 

 show every evidence of selling for a 

 very satisfactory figure. Someone says 

 the war did this. Well, the war helped, 

 but it did one or two other things for 

 the apple game: it shut off our splendid 

 export business, and also dumped large 

 quantities of Canadian apples into our 

 local markets. 



Oregon is the victim of speculation. 

 I have already quoted the fluctuation of 

 prices of prunes from 10 to 20 cents; 

 cherries have fluctuated from 6 to 10% 

 cents; walnuts last year were very hard 

 to sell indeed, despite the fact that Cali- 

 fornia sold its entire crop, which went 

 out of markets like Portland and Seat- 

 tle, for 36 cents wholesale. Few Oregon 

 gi-owers realized such a price. Some 

 got 30 cents, some 28, some 25, and some 

 did not sell at all. With a superior 

 product, a larger, better flavored prod- 

 uct, our growers were unable to handle 

 the situation. Simply because California 

 was organized, was advertised and was 

 prepared to do business. The coopera- 

 tive bodies in Oregon during the past 

 four or five years have been the balance 

 wheel. Such organizations as the Salem 

 Fruit Union, the Eugene Fruit Growers' 

 Association and the Hood River Fruit 

 Growers' Association have been the fac- 

 tors which have enabled growers to 

 obtain better prices. Had they been 

 stronger they could have done much 

 more. The Salem Fruit Union price of 

 1014 cents for cherries, including a 10" 

 tolerance allowance, that is 10% of the 

 cherries could be defective; an average 

 price on large sales of prunes of from 

 3 to 5 cents a pound more than most 

 independent growers received; its sale 

 of Bartlclt jiears at !?85 a ton, and its 

 sale of dried loganberries for 72 cents 

 a pound, which will bring about 12 

 cents a pound to the grower for fresh 

 fruit, are all testimonies of what mar- 

 keting knowledge, coujded with good 

 business and control of tonnage, will do. 



Years ago one could si)eculale with 

 bananas. As a small boy I can remem- 

 ber one incident which happened in 

 New Bedford, Massachusetts, when 

 three steamers came into the haibor 

 within a few days loaded with bananas. 

 There were no refrigerator cars in those 

 days, no good marketing machinery for 

 handling bananas. Those bananas fin- 

 ally sold for 5 cents a l)unch, and 1 have 

 connnonly bought six dozen for 25 cents 

 on a Saturday afternoon. Certainly the 

 men who grew those bananas didn't 

 make very much. Today bananas are 



"Take it from Me** 



says the Good Judge 



Wise tobacco chewers long 

 since got over the big-chew 

 idea. A Httle chew of this 

 real quality tobacco gives 

 them better satisfaction 

 and they find their chew- 

 ing costs even less. 

 With this class of tobacco, 

 you don't need a fresh 

 chew so often and you find 

 you're saving part of your 

 tobacco money. 



THE REAL TOBACCO CHEW 



put up in two styles 



RIGHT CUT is a short-cut tobacco 



W-B GUT is a long fine-cut tobacco 



Weyman-Bruton Confipany, 1107 Broadway, New York City 



OTie power chain 



The 

 Gasoline 



■^Quality 



"Red Crown" has a contin- 

 uous, uniform chain of boil- 

 ing points which gives easy 

 starting, power and mileage. 

 Mixtures have "holes" in 

 the chain. Look for the Red 

 Crown sign before you fill. 



STANDARD OIL COMPANY 

 (Caliiornia) 



APPLES 



For European 



PEARS 



Distribution 



Gerald Da Costa 



Long Acre, Covent Garden, London 



Cables: "Geracost, London." Codes: A. B. C. 5th Edition and Private 



SHIPPING AGENTS: 



Lunham & Moore, Produce Exchange, New York 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



