January, 1920 



BETTER FRUIT 



Page 15 



Apple Industry,Theme of Transportation Men 



INFLUENCE in promotion of North- 

 west industry by the transportation 

 interests was manifested in Seattle Dec. 

 15 in the inauguration of a Transpor- 

 tation Apple Day, the Transportation 

 Club of Seattle formally celebrating the 

 first of what promises to be an annual 

 apple event. The affair was held at 

 the headquarters of the Transportation 

 Club and was presided over by J. Cur- 

 tis Robinson, traflic manager of the 

 Northwestern Fruit Exchange. Mr. 

 Robinson explained that Transportation 

 Apple Day was the creation of Fred W. 

 Graham, president of the Transporta- 

 tion Club, and he reminded the audi- 

 ence that a few years ago this same 

 body had with great success inaugu- 

 rated an annual Salmon Day. He pointed 

 out that the transportation interests to- 

 day represented the greatest industry 

 in the United States — transportation, 

 and it was to be expected that taking 

 the initiative in a movement like this, 

 stimulating the entire transportation to 

 a "thought for apples," really meant 

 something. It was creative work. He 

 then outlined some important features 

 of the apple industry, pointing out its 

 tremendous volume, showing that to- 

 day in the state of Washington alone 

 six-and-a-half millions of apple trees 

 were planted and 91,500 acres devoted 

 to apple culture, the actual number of 

 trees bearing fruit being 6,000,000. He 

 also referred to Oregon and Idaho, and 

 their heavy share in the industry, Ore- 

 gon today devoting over 39,000 acres to 

 apples. 



W. F. Gwin, general manager of the 

 Northwestern Fruit Exchange followed 

 Mr. Robinson with a pointed talk on the 

 apple industry in general. He com- 

 plimented the Transportation Club on 

 their Apple Day idea, declaring that 

 the industry is served potently by all 



W'. F. GWlN 

 General Manager of the Northwestern Fruit 

 Exchange, who says that the Northwest apple 

 crop is now twice the volume of tlie California 

 orange crop and has become so important that 

 It touches every phase of industrial life in 



this section. 



efforts of this nature and that the in- 

 dustry had reached such vast propor- 

 tions that service in it or to it now 

 amounted to more than inere personal 

 interest — its importance touched every 

 department of our Northwest life. He 

 said it was perhaps not generally 

 known that today the Northwest apple 

 crop was over twice the volume of the 

 California orange crop, that the apple 

 crop of the United States ranked ninth 

 in importance as an agricultural 

 product. 



The event was made interesting by 

 the presentation of motion pictures 

 showing the development of the apple 

 industry from the days of the Indian, 

 the first series of pictures showing the 

 development of irrigation projects, the 

 planting, cultivating, spraying, irrigat- 

 ing, picking and packing of the apples, 

 and also loading, icing and transporta- 

 tion. A second and third series of 

 pictures displayed the marketing and 

 advertising of the Northwest apple, and 

 included views of the ofTices of the 

 Northwestern Fruit Exchange, the ex- 

 hibit being explained by Fitzherbert 

 Leather, advertising manager. Decora- 

 tions were supplied by the advertising 

 department of "Skookum" apples, and 

 the guests enjoyed an apple feast, 

 "Skookum" apples being served to all. 

 Referring to the idea of Transporta- 

 tion Apple Day, F. W. Graham, presi- 

 dent of the Transportation Club, stated 

 that the apple industry was now the 

 third industry of the State of Washing- 

 ton, and rapidly assuming large com- 

 parative importance in Oregon and 

 Idaho. The movement over the rails of 

 the enormous apple crop was of first 

 importance however, since apples re- 

 quire refrigeration and prompt hand- 

 ling, while lumber and grain involve 

 no such difficulties. 



"The transportation interests are as 

 much interested as the growers in this 

 industry," said Mr. Graham. "We want 

 them to feel that we know our responsi- 

 bility, and indeed during the season of 

 transportation of apples I think I make 

 no mistake in saying that where the 

 growers are anxious for the safe and 

 fast transportation of the crop we are 

 anxious and straining every nerve to 

 allay their fears — to do the mortal best 

 possible. Our Transportation Apple 

 Day is a slight token to the industry of 

 our appreciation, and also a convey- 

 ance of our determination to foster it 

 and conserve it, so far as we are able, 

 with our utmost endeavor." 



Among the guests of the club present 

 was Reginald H. Parsons, president of 

 the Seattle Chamber of Commerce and 

 Commercial Club and president of the 

 Northwestern Fruit Exchange. Mr. 

 Parsons is also the owner of large 

 orchard acreage. 



On December 22 W. II. Paulhainus, 

 president of the Puyallup and Sumner 

 Fruit Growers' Association spoke be- 

 fore the club on "How transportation 

 employes can best serve the public." 

 As usual Mr. Paulhamus handled his 

 subject in a vein that was both enter- 

 taining and instructive. 



BEST SERVICE 

 JJAUT- 



^MmmiW- 



PERFECTION IN 



-24 NORTHWESTERN BANK BLOO. 

 PORTLAND.OREGON. 



E.Shelley MoRGAivi 



WC RTHWESTE_RN MANAG E R 



' WE CARRY -AND CA.N 5HIP IN 24 

 HOURS -STOCn LABELS FOR PEARS. 

 APPLES.CHERRIES a 5TRAW8ERRI|§^ 



The Waldron Beauty Apple 



The Waldron Beauty apple, an illus- 

 tration of which appears on the cover 

 page of Better Fruit this month was 

 propagated by G. W. Waldron of Ore- 

 gon City, Oregon, and is the result of 

 one of those accidents that some times 

 occur in horticulture. In telling how 

 he came to grow this apple Mr. Wal- 

 dron says that several years ago he 

 grafted some seedling trees and there 

 was one that failed to grow, so he left 

 it as a seedling. When it bore fruit 

 the apples were of exceedingly fine 

 quality and color. 



The flesh of the Waldron Beauty is 

 extremely white and of fine flavor and 

 the tree of vigorous growth. In the 

 Willamette Valley where it originated 

 the fruit matures the latter part of Sep- 

 tember at a time when the early fall 

 apples have been shipped and the early 

 winter varieties are not yet ready for 

 the market. 



On this account it is believed that the 

 Waldron Beauty is a very valuable new 

 variety and will take a place among 

 the standard apples of the Northwest. 



Alfalfa and Walnut Orchards 

 Alfalfa can be grown in a walnut 

 orchard with good results, provided 

 there is sufficient water to keep the soil 

 moist. Where water has to be lifted to 

 the surface long distances it will be 

 better not to plant alfalfa in a walnut 

 orchard. Instead, during the summer 

 the soil should be cultivated frequently 

 to conserve the moisture. 



