Page 32 



BETTER FRUIT 



Florida Establishing Blueberry Industry 



From a Florida Correspondent 



CULTIVATED blueberries as a crop 

 for sections where the soil is ex- 

 tremely sour is the hope of exports of 

 the United States Department of Agri- 

 culture, who have been working on 

 the development of the blueberry plant 

 for 10 years. It was found that blue- 

 berries cannot live in a well-balan'.ed 

 fertile soil, and that they are actually 

 killed by the application of fertilizer 

 which would be the best possible food 

 for ordinary plants. In sections of the 

 light soil regions where large quanti- 

 ties of lime are necessary to put the 

 soil in condition for general farming, 

 it is thought that this peculiar charac- 

 teristic of the blueberry plants may 

 make them a profitable cultivated crop. 

 Further work on the blueberry plant 



includes breeding plants which bear 

 fruit unusually large or of especially 

 fine flavor. 



The most extensive operation in cul- 

 tivating the blueberry by private enter- 

 prise that has been made is taking place 

 at Oldsmar, Florida. 



In addition to becoming the Florida 

 headquarters for the grape business, 

 Oldsmar has already taken steps to be- 

 come headquarters for cultivated and 

 adapted native Florida huckleberries. 

 Some of the specimens attain a height 

 of fifteen feet and bear the most lusc- 

 ious berries, which can be shipped to 

 Northern states without refrigeration. 



The Carmen Grape Company has 

 closed a contract which enables it to 

 make this important announcement. It 



^OTS of chores about the farm — up 

 late and early — out in all sorts of weath- 

 er. Farm folks need a food-drink like 

 Ghirardelli's Ground Chocolate— deli- 

 cious, rich, strengthening! A steaming 

 cup of Ghirardelli's has saved many an 

 exposure from developing into a serious 

 illness. Made in a jiffy, too ! 



Never sold in bulk — but in cans only. 

 In V2 lb., 1 lb. and 3 lb. sealed cans — 

 at the store where you do your trading. 



Say ^^Gear-ar-delly^^ 



D. GHIRARDELLI CO. 



Since 1852 



San Francisco 



(F« 



GHIRARDEUIS 



Ground Qiocolate 



January, ip20 



has been preparing for this step for 

 twelve years, and meanwhile the 

 huckleberry stock has been cultivated 

 to produce larger berries with improved 

 flavor. The bushes produce one year 

 after planting, without any sweetening 

 of the soil being necessary; in fact, 

 the berries do better in the natural 

 soil. Fertilizer is not required at the 

 start and if it is desired to renew the 

 soil later on, this can be done by 

 spreading decayed vegetable matter or 

 muck on the land. Three acres planted 

 14x14 feet, produced $605.85 last sum- 

 mer. The bushes can be planted 4x8, 

 but the most profitable method is to 

 plant the bushes in solid rows eight feet 

 apart, and under such arrangement ma- 

 ture plants in good condition could pro- 

 duce as high as $2,000 per acre. 



Zimmerman Brothers of the Carmen 

 Grape Company, Oldsmar, have bought 

 up all the available plants and have 

 the only nursery selling cultivated 

 huckleberries and blueberries. They 

 will plant a number of acres at Olds- 

 mar, and expect this business to de- 

 velop to be as big a proposition as the 

 grape business. It has been thoroughly 

 tried and tested, and is now a proven 

 proposition. Agricultural experts from 

 Washington have taken a deep interest 

 in this work at Oldsmar and have ex- 

 pressed surprise and great satisfaction 

 over the important progress made with 

 this fruit. The leading varieties, which 

 ripen from May to August, are the Flor- 

 ida highbush, Texas highbush. Rabbit 

 eye and Oldsmar special. The sparkle- 

 berry ripens late in November. 



Established 1882 



$i£onipany 



Printers 



WE print anything 

 from the smallest 

 to the largest and always 

 ■welcome orders of any 

 size or quantity, giving 

 prompt, personal and 

 efficient service. 

 IMail or phone inquiries 

 are solicited. We do not 

 specialize — experience 

 and equipment enable 

 us to print everything 

 equally well.We render 

 service in preparing 

 copy and illustrations 

 and furnish plans and 

 estimates for catalogs, 

 booklets, publications, 

 billboard and any other 

 kind of advertising. 



First and Oak Streets 

 Phones: Main 165 and A 1165 



Portland, Oregon 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



