Page 24 



Bigger Profits 



BETTER FRUIT January, 1920 



Final Estimate Apple Crop 26, 1 74,000 Barrels 



1,431,000 bar- 



In buying fruits and vegetables folks 

 are guided largely by the eye. Fruits 

 and vegetables are displayed to best 

 advantage in 



Universal Bushel 

 Shippin^Packa^es 



This means quicker and easier sales. 

 Further, it means your fruits and 

 vegetables can be handled better, 

 shipped better, stored better. All 

 this means bigger profits for you. 



Shall we send you free our helpful 

 booklet "How to Load Cars?" Send 

 only 25c in coin or stamps for sample 

 of the UNIVERSAL PACKAGE. 



Package Sales Corporation 



106 East Jefferson Street South Bend, Indiana 



THE commercial ajjple crop for the 

 United States is now estimated at 

 26,174,000 barrels by the Bureau of 

 Crop Kstiniates, through its fruit crop 

 .specialists. This estimate is the final 

 one of the season and indicates that the 

 crop has overrun even the most liberal 

 estimates, particularly in the far wesL 

 There has been an increase of 1,758,000 

 barrels over the November 1 estimate 

 and this increase has occurred prin- 

 cipally in the box apple district, al- 

 though there has been a very consider- 

 able increase throughout some of the 

 barreled apple sections, particularly 

 Michigan and Arkansas. Arkansas, 

 Washington, Oregon, Idaho and Cali- 

 fornia have the largest crop in their 

 history. The commercial crop of the 

 United States as now estimated, ex- 



ceeds last year's crop by 

 rels. 



It is now estimated that the far west- 

 ern or box apple states will produce 

 35,463,000 boxes, or an increase of 

 2,985,000 boxes over the November esti- 

 mate, and 14,154,000 boxes over the crop 

 of 1918. 



The barrel apple states indicate a 

 crop of 14,353,000 barrels, an increase 

 of 763,000 barrels over the November 

 estimate, or 3,287,000 barrels less than 

 last year. The shipments from nearly 

 all important sections with the excep- 

 tion of New York, have run heavier 

 than last year. In addition, much more 

 of the fruit is in storage at this time 

 than at the same date last year. 



Special Regional Report. 



Hcgioti 



SPECIAL REGIONAL REPORT 



Condition 

 Final 

 1919 



Western New York 27 



Hudson Valley 60 



Southern Ohio 23 



Shenandoah-Cumberland District 45 



Piedmont District 58 



New England Baldwin Belt 72 



Western Michigan 56 



Western Illinois 30 



Southern Illinois 27 



Ozark Region (Southern Missouri and North- 

 western Arkansas) 75 



Missouri River Region 45 



Arkansas River Region 45 



Pacific Northwest 90 



Colorado 64 



California 98 



*To reduce to boxes multiply by 3. 



M Vou the man? 



If so, Better Fruit offers you 

 a chance to make good money 



We want a representative in every fruit-growing community. In every such 

 community there is some individual with a little time each month to spare, who, by 

 representing Better Fruit, can make a good income. 



Perhaps it will be an elderly man.' 



A young fruit-grower just getting started.' 



A wife who wants to help out.' 



An ambitious boy or girl who wants to make extra money.' 



We want someone in your community to become our permanent representa- 

 tive — to secure new subscriptions for us and renew old ones. 



We want two or three representatives in the Hood River Valley. Several in 

 Yakima and Wenatchee — in the Willamette Valley, Rogue River, etc. In fact we 

 want permanent representatives in every fruit district of the West. 



Our proposition is a good one. Are you the man or woman for the job.' 



Write today, stating your qualifications. 



Better Fruit Publishing Company 



Oregonian Building, Portland, Oregon 



All the above figures both for states 

 and regions, it should be understood 

 apply to what is known as the commer- 

 cial crop. That is, that part of the 

 crop which is put up in barrels, boxes, 

 or some other form of container, or 

 that sold in bulk where some attempt 

 is made at grading before the apples 

 are put on the market for sale in the 

 fresh state. It may be mentioned in 

 this connection that while the commer- 

 cial apple crop of the United States is 

 26,174,000 barrels as indicated, the 

 total apple crop, that is to say, the total 

 production, which includes all waste 

 apples and those from home and farm 

 orchards is estimated at 147,457,000 

 bushels or 49,152,000 barrels. Of this 

 total apple crop about 15% or 7,373,000 

 barrels, goes to waste or is used on the 

 farm; about 20% or 9,830,000 barrels, 

 or approximately 713,000 tons, is made 

 into by-products, the greatest per cent 

 of which is cider. California, Western 

 New York and a few other heavy pro- 

 ducing centers, dry enormous quanti- 

 ties of apples. Canneries, vinegar fac- 

 tories, jelly factories, etc., also consume 

 very large amounts. The remaining 

 65% of the total crop, or 31,949,000 bar"^ 

 rels, is used for consumption as fresh 

 fruit. Of these 31,949,000 barrels, how- 

 ever, it is estimated that but 26,174,000 

 barrels make up part of the crop which 

 is not commercial, and which finds its 

 way into local consumption from farm 

 orchards, the fruit from which is of 

 inferior quality and ungraded. Smaller 

 towns in many of the eastern and 

 middle western states consume a large 

 portion of this grade of fruit. 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



