154 THE MONTHLY BULLETIN. 



certain brands and certain fixed prices, as with breaki'asi 



foods, would mean much to the industry. A brand should be 

 advertised until everybody knows what it is, as in the case 

 of certain brands of oranges, which can be depended upon as 

 fixed and reliable. Certain grades should be used for certain 

 brands. One packer said to me, "The market is so strong I do not, 

 have to keep my goods up to standard." On the other hand, when 

 the market is depressed a packer may ship a lot of goods East, that 

 are absolutely up to standard, the consignee finds that he can not make 

 sales, claims the goods are not up to grade and rejects the car. This 

 organization is going to proteel both ends of the line. 



The county of Alameda, in which 1 live, is a difficult county to 

 interest iu dried-fruit organizations. We are close to the canning 

 factories and we sell our apricots very largely to the canners, and a 

 great many of us joined the organization just for the sake of helping 

 the general market. In my own case. J plan as a rule to sell my fruit 

 direct to the canners, but 1 thought it paid me to go into the organiza- 

 tion because it steadied the market for the fresh fruit as well as for 

 the dried fruit. We have a great many foreigners farming in Alameda 

 County in a small way and I did not suppose they could be convinced 

 that it would be to their interest to go into the organization, but as a 

 matter of fact, a great many have taken advantage of the opportunity. 



STANDARDIZATION OF THE APPLE UNDER THE ACT 



OF 1915. 



By F. S. Jerome, President Watsonville Apple Distributors, Watsonville, Cal. 



Standardization is a question every grower should seriously study 

 and consider, irrespective of the kind of crop grown, for the subject 

 has a vital bearing on the income every grower must naturally be 

 interested in securing. It has been slated that standardization is called 

 for by all interested, except the grower, but I hold that growers in all 

 lines are beginning to appreciate more and more what standardization 

 will do for them as they realize the benefits to be derived by the 

 application of this measure. 



Before taking up the act of 1915, I desire to draw your attention to 

 what has gone before in an effort to better conditions and which paved 

 the way for that act. 



The first commercial orchards set out in the Pajaro Valley were 

 planted in 1858, according to the late C. II. Rodgers, the first horti- 

 cultural commissioner in this district, whose untiring efforts to improve 

 the care and thereby the crop for harvest, deserves special mention; 

 in fact, no record of what has been done to standardize the apple would 

 be complete wit hoid full credit being given him, and I desire to record 

 some of the comments made by him on the apple industry in the year 

 1900, as follows : 



"The first strong lasting demand for Pajaro Valley apples dates 

 back to the decline of the industry in Santa Clara and other bay 

 counties which had been supplying the markets of the state with apples. 

 Almost simultaneously two of the worst pests of the apple made their 

 appearance in those districts, the pernicious or San Jose scale from 



