Mir HONTHLT BULLETIN. 193 



WHAT ABOUT FRUIT BELOW ESTABLISHED STANDARD? 

 Howard C. Rowley, Editor "California Fruit News," Sa 300. California. 



The question of the disposition of fruit below the established stand- 

 ards is inn- which would among other things consider the possibilities 

 hi' disposal nt our Fruits in various channels other than those of dired 

 consumptive use. A consideration of the disposition of fruit now below 

 the established standards leads directly to a question of by-produets 

 plants and similar lines of thought. To this particular part of the 

 question I shall refer in but a small way. however, as il is an elaborate 

 subjeel in itself. 



My particular propaganda, if what I want to presenl In the California 

 fruit public a1 this time may be dignified by such a term, is concerned 

 with a part of the subject included under the title in your program, 

 and which 1 am please] to refer to as "What About Fruit Below the 

 Established Standards '" 



T am fully cognizanl of tic fact that just at the moment at least, any 



isideration nt' other than standard material or better is. to say the 



least, unpopular. The considerable advocacy of standardization in fruit 

 circles in California recently, which has through its able presentation 



quired a very popular acceptance, makes a consideration of views on 

 the other side rather unpopular. I accordingly approach the expression 

 of some views upon fruit below established standards with a full recog- 

 nition of the fact that there is little present enthusiasm that finds public 

 expression, for a consideration of this question on the part of the fruit 

 growing fraternity, and particularly its public exponents, but T believe 

 that many, if not in fad a majority, of the growers themselves individu- 

 ally are sufficiently human to have thoughts on what might be termed 

 the obverse of tin- standard. 



Personally, I am a firm believer in quality rather than quantity in 

 everything, and T have always conducted my business and any affairs 

 in which I have bad a voice, in so far as I was able, along the lines of 

 that theory. Accordingly, you will understand that what I am plead- 

 ing for in the body of this paper does not arise of my personal inclina- 

 tions but from a realization of the fact that we do not all think 

 alike. Tin- fact that I. personally, desire the highesl possible quality 

 and am not much concerned with quantity is. T take it. the result of 

 individual and personal temperament, but there arc many, and I believe 

 the larger proportion, whose temperaments and inclinations tend in the 

 reverse direclii.il. toward quantity with the best quality obtainable 

 without loss in quantity. There are a few. of course, who are not at 

 all concerned with quality, with whom, to use a slang expression, which, 

 r, is mosl expressive, "any old thin- goes." This group, which 

 is not in the majority but which is sufficiently large to make one wish it 

 were much smaller, must naturally be left out and be allowed to reap 

 the reward, or rather lack thereof', of its attitude toward life and the 

 world's work. 



It is my judgmenl thai the larger part of humanity, and, for the 

 purposi ention and this consideration, we may refer 



specifically in fruit people, is made up of average individuals concerned 

 with average motives, which produce average results. If that is so. it 



