Page 14 



BETTER FRUIT 



Rubber Footwear 

 at the "Front" 



In the first line trenches, where the need is greatest, 

 rubber footwear is helping to make life more livable for 

 the doughboy. 



Men in the trenches are being supplied before civilians 



at home. This means limited supplies for outdoor workers. 



Our customers, we are confident, will cheerfully bear 



with this situation. We regret our inability at present to 



meet every demand for "U. S. Protected" footwear. 



Until U. S. Rubber 

 Footwear is again avail- 

 able in large quantities, 

 we ask patrons to re- 

 member the name and 

 look for the "U.S. Seal" 

 on every pair. 



United States Rubber Company 



New York 



APPLES 



PEARS 



ORANGES 



For European Distribution 



Boxed Apples and Pears a Specialty 



GERALD DA COSTA 



100 & 101, Long Acre, Covent Garden, London, W. C. 2, England 



Cables: "Geracost, London." Codes: A. B. C. Sth Edition and Private 



Shipping Agents: Lunham & Moore, Produce Exchange, New York 



be necessary in order to insure the en- 

 forcement of the peace terms and also 

 for police duty in the disorganized sec- 

 tions of Northern France and in Ger- 

 many. If we are to secure the full 

 fruits of our victory we must have an 

 armed force on hand to enforce the 



mandates of the Allies. This will re- 

 quire almost all of our present army 

 and navy now abroad. Furthermore, 

 when it is feasible to return them to 

 America, it will be impossible to do so 

 at once because of the shortage of 

 ships. At present war is master of all 



Noi'cuihcr 



the nation's industries. War is our 

 business, it is your business and mine. 

 Every commercial interest must be 

 pushed aside. He has the right of way. 

 Therefore, he is commanding practi- 

 cally all the shipping upon the high 

 seas and commerce has been forced to 

 take the crumbs falling from the war 

 lord's table. 



But, after peace, commerce will have 

 all of the shipping facilities in the 

 world at its command. It is necessary 

 for the economic conditions in America 

 that our commerce does not die. Com- 

 merce will reassert itself; our goods 

 will be transported to foreign shores 

 and we will receive again our accus- 

 tomed supplies from them. War being 

 no longer the master nor his commands 

 imperative, large portions of the ships 

 will be engaged in peaceful avocations, 

 bringing supplies from every corner of 

 the world. Therefore, there will not be 

 the same number of ships for the trans- 

 portation of men and munitions back to 

 America that there has been to carry 

 them abroad. It has taken more than a 

 year to transport our army to foreign 

 shores. Consequently it will require a 

 longer time to return them and muster 

 them out of the service. 



During the waiting period it will be 

 much harder to amuse, entertain and 

 satisfy the alert young American. He 

 has been bolstered up to bear almost 

 impossible hardships by the enthusiasm 

 of the war. His fighting blood was up. 

 He has been satisfied to give up places 

 of profit and live in tents and to 

 shoulder a musket and sleep on the bare 

 ground while he was fighting. But when 

 the incentive is removed, this same 

 patriotic young American will want to 

 come home, to begin again the Ameri- 

 can chase for the American dollar. He 

 will want to see mother ten times more, 

 and the longing for black-eyed Susan 

 will be increased a thousandfold, and 

 he won't be able to see, after his job is 

 done, why he is being kept in France. 

 He also will have more leisure time in 

 which to go to the huts. Yes, the task 

 of keeping him satisfied and contented 

 and keeping up his morale will be 

 tripled. The secretaries are a great 

 comfort and aid to him now; they will 

 be a necessity then. They will be 

 needed more than ever to keep him out 

 of mischief and protect his morals. He 

 has been too busy fighting for the last 

 two years to be subject to much temp- 

 tation, but the allurements of the city 

 and its bright lights will attract him. 

 These efforts to amuse and entertain 

 him, the athletic exercises, the field con- 

 tests, the plays and motion pictures, 

 will then be in direct competition with 

 the vices of the city to attract the Amer- 

 ican soldier boy. The moral influences 

 and the clean sports must be made 

 strong enough and pleasant and virile 

 enough to win in this competition. If 

 you want your boy to come back whole- 

 some and sound of body and limb, 

 bright eyed and clean, you must aid 

 these organizations in their efi"orts to 

 protect him. The work ahead of them 

 is stupendous — the importance of it is 

 more than stupendous. It rests with 

 you to supply the funds necessary to 

 carry it on. 



