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BETTER FP.UIT 



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Gilbert of the Yakima Valley, who says: 



"The world is going to be much more 

 of a family of nations after the war. In 

 rebuilding and reconstructing I look for 

 a very active demand for fruit, as well 

 as for all other food products. There 

 will certainly be a big demand for labor 

 and we shall have good times, I take it, 

 nuich as they do when a city is rebuild- 

 ing after a big fire. 



"This will be especially important on 

 the Pacific, because Japan and China 

 are now awakened and will want to 

 trade with us more than ever. They 

 will want all the modern improvements 

 of railroads, electric machinery, and 

 the other inventions of the West." 



When I spoke of the former foreign 

 market for our apples as having been of 

 little importance, I have in mind no 

 disrespect to our export apple business 

 or the men who are engaged in it. It is 

 true, thus far, we have sent abroad only 

 a small percentage of our fancy apples, 

 say 5 to 10 per cent of the fancy and 

 extra fancy stock, depending on the 

 year. The foreign trade has been noth- 

 ing but a saftely valve to help take the 

 pressure off the domestic markets. 



This is not alone true of the apple 

 business. It pretty accurately describes 

 the condition of almost all American 

 exports, except the great staples. As a 

 people, we have used the foreign mar- 

 kets to help have an outlet to make 

 possible the furnishing of a more even 

 supply to the really important markets 

 within the country. 



After the war this will be different. 

 The whole world has been brought 

 closer together. The United States has 

 become the financial and industrial 

 center of the world. We have shown 

 ourselves much too big to ever be able 

 to again stay within our own boun- 

 daries. We will certainly sell to the 

 rest of the world and buy from the 

 rest of the world in much larger vol- 

 ume and in a much more direct way 

 than we ever have in the past. 



Perhaps the greatest single influence 

 in bringing that about will be the new 

 American merchant marine now in 

 process of creation as a wartime ne- 

 cessity. 



At the beginning of the war we were 

 forced to depend on the ocean trade 

 channels of other countries. Very little 

 business moved direct from the United 

 States to distant lands, and hardly any 

 ocean transportation was handled by 

 American lines. 



Under the war shipbuilding program 

 the United States by the end of 1919 

 will have as great a tonnage afloat in 

 foreign trade as will Great Britain, and 

 we will surpass Great Britain as a peace 

 sea power, because more I ban 90 per 

 cent of our tonnage will be government 

 owned and available to be operated for 

 the purpose of developing American 

 trade lines to every coiner of the 

 world. 



This will present an indeed fortu- 

 nate situation for us, coming at a time 

 when we will want to do Imsiness with 

 every country in the world and every 

 country in the world will want to do 

 business with us. 



Now, just what will this mean to the 

 apple business? In general terms, it 



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935 East Central Avenue REDLANDS, CALIFORNIA 



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W. W. BOLLAM 



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GENERAL 

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