Page i6 



BETTER FRUIT 



July 



SIMONS, SHUTTLEWORTH & CO. 



LIVERPOOL AND MANCHESTER 



SIMONS, JACOBS & CO. GARCIA, JACOBS & CO. 



GLASGOW 



LONDON 



Agencies and Representatives in Every Important European Market 



European Receivers of American Fruits 



FOR MARKET INFORMATION ADDRESS 



SIMONS, SHUTTLEWORTH & FRENCH CO. 

 204 Franklin Street, New York 



SIMONS FRUIT CO. 

 Toronto and Montreal 



SIMONS, SHUTTLEWORTH, WEBLING CO. 

 46 Clinton Street, Boston 



OUR SPECIALTIES ARE APPLES AND PEARS 



Return of Peace Means to Apple Industry 



By Gordon C. Corbaley, Executive Secretary Seattle Chamber of Commerce and Commercial Club 



THE General Manager of the North- 

 western Fruit Exchange, Mr. W. F. 

 Gwin, has furnished me with the best 

 answer to the question involved in this 

 article. He says: 



"I don't know. All precedents have 

 been swept aside and rendered worth- 

 less. We face an entirely new situa- 

 tion, the complexion of which and the 

 exact development of which no man can 

 foresee. We have our opinions of how 

 things are likely to develop, and that 

 is all." 



The effect of peace on the apple in- 

 dustry depends largely on the condition 

 of business in the United States. Our 

 Northwest apples are largely sold as a 

 luxury, and are therefore peculiarly 

 liable to business depression and hesi- 

 tation. 



Nobody has any real idea as to what 

 will be the exact condition of business 

 during the first days following the com- 

 ing of peace. It will be a period of 

 hesitation and uncertainty. That will 

 be because nobody will know what is 

 going to happen. This uncertainty will 

 be particularly marked because about 

 half of the entire productive capacity 

 of the United States will be devoted 

 wholly to war purposes. The release 

 of the billions of money and millions 

 of employes from this war work will 

 naturally make unsettlement. 



The period of hesitation and unsettle- 

 ment is capable of almost any outcome. 

 A great deal depends on the financial 

 condition and the mental condition of 

 the people. They perhaps will be so 

 depressed and worried and scared that 

 capital will run to cover, and we will 

 have a smash. 



I, personally, do not think so. I be- 

 lieve that the wide distribution of gov- 

 ernment bonds will be one of the most 

 valuable influences during these first 

 few months of uncertainty. The return 

 of peace will mean an immediate 

 strengthening of the value of govern- 

 ment securities. There will not be a 

 boom in Liberty Bonds, but there will 

 be an appreciable strengthening of 

 value that will put confidence into the 

 many millions of citizens who will have 

 their liquid capital tied up in these 

 securities. 



All that we will need as a people to 

 bring us out of this period of uncer- 

 tainty in an aggressive, forceful frame 

 of mind will be a reasonable measure 

 of encouragement. Once we are no 

 longer in doubt business will go ahead 

 more rapidly than ever, because we will 

 have untold billions of capital available 

 to invest in development in all parts of 

 the war. I refer not only to the capital 

 that has been engaged in war industry, 

 but also to the many billions of capital 

 that we will have stored up in govern- 

 ment bonds. 



The whole world is on an inflated 

 basis. I think that we are going to 



travel on an inflated basis for many 

 years to come. That means high prices 

 for everything, and high prices with 

 plenty of money form the ideal condi- 

 tions for our fancy-apple market. 



I think that Mr. Ford asked me this 

 question with the idea of leading the 

 way to a discussion of foreign markets 

 rather than for the purpose of giving 

 me an opportunity to discuss econom- 

 ics. He knows our tremendous interest 

 in Seattle in foreign trade, and he nat- 

 urally judges that the foreign market is 

 to become a constantly increasing fac- 

 tor in the distribution of our boxed 

 apples. 



The best analysis that I have been 

 able to get of the general foreign situa- 

 tion comes from our old friend, H. M. 



Mr. Fruit Grower: 



The 1918 apple crop will, in all probability, be the largest yet 

 recorded. Also, there is certain to be the greatest scarcity of labor 

 yet experienced, especially of experienced packers and sorters. 



With a CUTLER FRIUT GRADER you can teach inexperienced help 

 to pack and sort and handle your crop quickly and at the least cost. 



We are giving discounts for early orders and shipments. 



WRITE NOW for circular and prices. 



CUTLER MANUFACTURING CO. 



New Address: 351 East Tenth Street, Portland, Oregon 



The Acme Fruit Picker 



Mr. Fruit Grower: ^.tlVl^Z'^'eV^,^^ 



season. The Acme Fruit Picker is worth its weight in gold as 

 a labor saver. Works successfully on any tree fruit. Weighs less 

 than three pounds; light and durable; made of the best mater- 

 ial obtainable. The picker takes the place of heavy, burdensome 

 stepladders and is so simple of construction that a child can 

 operate it. Guaranteed not to injure the tree in any way, and 

 with the zig-zag delivery chute it is impossible to bruise the fruit. 



Price $6.50 F. 0. B. Beiiingham, Wn. 



If not satisfied money refunded. 



Reference. Beiiingham National Bank. Beiiingham, Wn. 



Write for free descriptive circular. 



ACME FRUIT PICKER CO.,Mullin Hotel, Beiiingham, Wn. 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



