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BETTER FRUIT 



An Illuslialcd Magazine Devoted to the Interests 



of -Modern Fruit Growing and Marketing. 



Publislied MoTilhlv 



l).v 



Better Fruit Publishing Company 



•107 I.iiiiilHT Exchange 

 PORTLAND, OREGON 



Diversified Horticulture. — Recent de- 

 velopments indicale that the horticul- 

 ture of the Pacilic Northwest is becom- 

 ing more and more diversified. As an 

 indication, the recent demand for Black 

 Currants for jam purposes and the re- 

 cent activities of the quartermaster's 

 ofTice of the army in jjurchasing dried 

 fruits and vegetables indicate a devel- 

 opment along divcrsilied lines. The 

 operation in Oregon alone of over 

 thirty canneries and evaporators means 

 that we are producing a great variety 

 of horticulture plants, all of which is 

 indicative of a very wholesome devel- 

 opment of our horticulture. We have 

 become world famous because of the 

 excellence of our apples, pears and 

 prunes. We bid fair to become equally 

 as famous because of the excellence of 

 our berries, including strawberries, 

 loganberries, evergreen blackberries, 

 red and black raspberries, red and black 

 currants, also our walnuts, filberts, 

 sweet cherries and a long list of vege- 

 tables especially adapted for evapora- 

 tion and canning. Truly we are rich 

 and our horticulture is bound to ever 

 increase and to become a more and 

 more important factor in our agricul- 

 tural development. 



Fruit Expor*- — The war has paral- 

 yzed to a lart'e extent our export trade 

 of fruit. It is gratifying to know that 

 the Ollice of Markets in the United 

 States Department of Agriculture has 

 been investigating the Oriental market 

 as a future outlet for our fruits. We 

 shall look eagerly for reports concern- 

 ing such investigations. The Pacific 

 Slope is very well situated for a devel- 

 opment of an export trade not only 

 with the Orient but likewise South 

 America. Every elTort should be made 

 at this time to study the South Ameri- 

 can market and thus be prepared to 

 utilize it at once as soon as the war is 

 over. It will mean much to the apple 

 growers of the Pacific Northwest if 

 direct trade relations would be opened 

 up between such ports as Portland and 

 Seattle and South American ports rather 

 than having to deal direct with New 

 York, as is now the case. Let us ever 

 be on the alert to establish new mar- 

 kets and to strengthen the present out- 

 let for our fruit. 



ROAD WORK I.S WAR WORK 

 "Speeding up construction of 

 good roads is an integral part of 

 government war work. Efficient 

 transportation is necessary to re- 

 duce the margin between pro- 

 ducer and consumer." — U. S. Food 

 Administration. 



BETTER FRUIT 



The United Slates Department of 



Agriculliu'c, rcicignizing the value and 

 importance of fertilizers as factors in 

 the food supply of the nation, urges the 

 fruit growers and farmers to estimate 

 their fertilizer re(|uirements now and 

 place their orders at once. This will 

 enable dealers lo combine their orders 

 into full capacity carload lots. Last 

 year many fruil growers were late in 

 ordering spring fertilizers, and did not 

 receive them until after planting time, 

 and some failed to get them at all. 

 There was never a time when the use 

 of fertilizers was so profitable as it is 

 now, with every product of the soil 

 bringing very high prices and also 

 because of the shortage of labor. 

 By using fertilizers intelligently fruit 

 growers can largely increase their crop 

 production. So we urge every fruit 

 grower to place his orders early. The 

 railroads are now being operated by 



July 



the United States Government, and by 

 ordering early you will be co-operating 

 with your government. It is also urged 

 that bigger fertilizer bags be used. Bur- 

 lap is growing scarce because of its in- 

 creased use in the trenches and because 

 of the shortage of shipping facilities, 

 because the jute from which burlap is 

 made is importe<l from India. It is 

 therefore necessary that the use of bur- 

 lap for carrying fertilizers should be 

 cut to the greatest possible extent. 

 Every patriotic fruit grower will gladly 

 co-operate by ordering larger bags. 



When you buy W^ar Savings Stamps 

 you do not give your money, you loan 

 it at 4 per cent compounded quarterly. 

 You help your (iovernnient, but you 

 help yourself even more. 



The Government needs your money; 

 you need the stamps. 



Sebastopol Gravensteins 



We handle 80% of the famous 

 Sebastopol Gravenstein Apples 



Community packing houses insure uniform pack 



Season July 20th to September 1st 



SEE OUR REPRESENTATIVE OR WIRE US. 



Sebastopol Growers' Union 



SEBASTOPOL, CALIFORNIA 



Ridley, Houlding& Co. 



COVENT GARDEN, LONDON 



Points to remember when consigning 

 apples to the London Market 



Specialists in 

 Apples 



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CABLE ADDRESS: BOTANIZING, LONDON 



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