Page 8 



BETTER FRUIT 



December 



Savefrate 



W\P^n CONTAINERS 



ECONOMY ^Uk'^tf/O*^ 



in the initial purchase — 



cheaper than wood 



in storage space — 



half space ofshoot^ 



in sealing — 



no hammer, nails, slivers 



in freight weight— 



two-thirds lighter than Wood 



in breakage — 



every side a cushion 



SCHMIDT LITHOGRAPH CO. 



Main Office: SAN FRANCISCO, CAL. 



BRANCHES:— Fresno, Los Angeles, Portland, Seattle, Honolulu 



form. Apples contain 8.55 per cent of 

 sugar; cherries, 9.95 per cent; peaches 

 about the same; grapes, 14.95 per cent; 

 strawberries, 6.24 per cent, with 1.1 per 

 cent of free acid; oranges, 5.65 per cent, 

 with 1.35 per cent free acid. Currants 

 contain the largest amount of acid, 2.24 

 per cent, and 6.44 per cent of sugar. 

 All of the foods that contain any con- 

 siderable quantity of sugar carry with 

 them a delicious flavor, and also contain 

 the acids which are essential to the 

 bodily well-being. 



Cooked fruit is more digestive than 

 ordinary raw fruit, by reason of the 

 cellulose being softened and more easily 

 attacked by the gastric fluid. 



Of what particular value is the acid 

 in the fruit? Simply to give us an appe- 

 tite, or has it a real value in human 

 nutrition? It has a very great value. 

 What I wish to say in relation to that I 

 can speak of only in a tentative fashion, 

 because that subject is now under in- 

 vestigation by the research committees 

 of the world. It is difTicult to explain 

 in a simple manner. Perhaps you have 

 never thought of it in this light before 

 ■ — that life processes themselves are 

 necessary to maintain the alkalinity of 

 the blood; it is impossible for it to be- 



come neutral and life continue. Prob- 

 ably the condition before death is that 

 of acidosis, and when the blood con- 

 tinues to become neutral then life no 

 longer continues. The fruits which we 

 eat have a tendency to produce an acid 

 combustion in the body in the way of 

 discharges of the bowels, both of which 

 are acid. Well, you may say, if you 

 take the acid in the fruits when there is 

 an acid condition in the body, that will 

 make matters worse. It is one of the 

 mysteries of chemistry that to increase 

 the alkalinity of the blood you take 

 fruit acid. That is what happens. .\nd 

 thus we understand why it is that a 

 child with a diarrheal disease is given 

 fruit acid, fruit juice, especially that of 

 orange. You mothers will understand 

 that they thrive on the orange juice, 

 and it is a fact that on the theory of the 

 alkalinity of the blood you give orange 

 juice. The chemists will understand 

 that. So that we not only find that the 

 fruit juices are necessary in keeping up 

 the body, but that they are necessary 

 for the maintenance of life itself. 



There is another value which I thihk 

 can be called a nutritive value, and that 

 is the effect u|)on the bodily secretions. 

 There is no better remedy for several 



of the ills of the human race than 

 plenty of fruit. We all ought to eat a 

 little of it. We are all too much of a 

 class of meat eaters and eaters of solid 

 food. The old adage of "an apple a day 

 keeps the doctor away" has some basis 

 in science. That is more than a mere 

 superstition. It is stimulating on the 

 bowels and helps to keep the system 

 cleaned out; so that you have the ques- 

 tion of keeping of the blood in condition 

 and the exciting of the digestive secre- 

 tions, both of which are of more im- 

 portance than the mere nutritive value 

 of the food itself. 



It is to the credit of a Kansas man to 

 have discovered two important elements 

 in nutrition, which the discoverer calls 

 "unknown A" and "unknown B," and 

 by experiments on rats, mice, horses, 

 cows and other animals he has been 

 able to demonstrate the existence of 

 these substances. He has discovered 

 that the so-called balanced ration, if 

 deprived of this unknown quality, will 

 not sustain life. Animals fed on it grew 

 to about half the usual size and then 

 died; they could not suckle their young. 

 He has discovered positively that to this 

 balanced ration there must be added 

 this unknown substance. The first of 

 these is found in fats and the latter in 

 fruits, and from this we are beginning 

 to understand why the fruits are so 

 beneficial to use in the menu of life. 

 So we begin to understand why it was 

 when the Geiman man-of-war was in- 

 terned at Norfolk more than seventy of 

 her crew were found to be starving in 

 the midst of plenty of food. Because 

 they had not been able to get any fresh 

 fruit or vegetables. Their ship was 

 loaded with canned goods. As soon as 

 the sailors were permitted to have fruit 

 and vegetables their health was soon 

 restored. So that I believe that the 

 raisers of fruits are contributing not 

 only to the pleasure of the people in 

 the matter of the taste of the fruits 

 which they produce, but we find that 

 the fruits are a necessity in the matter 

 of maintaining life itself. Even the 

 Eskimo, who during the long winter 

 lives on the fat and blubber, when the 

 spring comes the first thing he does is 

 to search for the cranberries and other 

 small fruits that grow up there. I do 

 not believe that they could exist with- 

 out them. They must have the fruits in 

 order that the balance of alkalinity in 

 the blood can be maintained. 



So that your business is tremendously 

 important, and we are beginning to 

 understand the value of the fruit that 

 you raise. Fruit and vegetables should, 

 therefore, form a part of our daily food, 

 and in the interest of our good health 

 we should not be deprived of them for 

 even a single day. 



Better Fruit 



desires to announce cancel- 

 lation of all clubbing offers 

 appearing in late editions of 

 Better Fruit. 



