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BETTER FRUIT 



Page 17 



We have realized that there is alto- 

 gether too small a consumption of 

 apples. As our population increases we 

 should cat more and more apples; on 

 the contrary, we find that we are eating 

 less. Not enough has been done to cor- 

 rect this evil. We need a campaign to 

 carry on advertising and publicity, a 

 well organized campaign to help in this 

 education. Some splendid work has 

 been done by the advertisers of the 

 Rosy Apple of Hood River, the leading 

 brands of W^enatchee and Yakima, the 

 well known Skookum Brand, and with 

 such productions as Phez, Loju and 

 Appleju. A committee was appointed 

 from Oregon and Washington last sum- 

 mer to try and get the co-operation of 

 the entire Northwest in a campaign to 

 increase the consumption of apples. 

 The matter, we believe, was finally 

 referred to the Fruit Growers Agency, 

 Inc., but seemingly up to the present 

 very little has been accomplished. It 

 is to be hoped, however, that something 

 definite and concrete may be accom- 

 plished this coming year. We have 

 been too content to allow fruit to be 

 spoken of as a mere tonic, as a health 

 preserver, and have not been persistent 

 enough in educating the American pub- 

 lic to the real food value of fruit, and 

 especially apples. Our winter apples 

 which reach the trade will rank high as 

 a good, containing about 12 per cent 

 sugar, and sugar is certainly now recog- 

 nized as a food. We are not foolish 

 enough to claim that it is a complete 

 food, but we do believe that the Ameri- 

 can people have been educated to be- 

 lieve that milk, meat and bread are the 

 essentials and that other things are 

 largely luxuries. Even taking the old 

 standard of protein, fat and carbo- 

 hydrates, apples will compare very 

 favorably indeed, with their 12 per cent 

 sugar, and if one should go into the 

 market with a nickel they could buy in 



The next few issues of Bet- 

 ter Fruit will contain timely 

 articles on the subject of 

 spraying. 



IF YOU NEED 



Japan or Kief fer 



Pear 



Seedlings 



WRITE THE 



Shenandoah Nurseries 



D. S. LAKE, Pres. 

 SHENANDOAH, IOWA 



Can also supply other fruit tree 

 seedlings in limited quantities 



Write for Prices 



a big city like New York more real food 

 than could be secured from fish, eggs, 

 dried and smoked beef, and many others 

 too numerous to mention, and would 

 come surprisingly close to bread, milk 

 and similar foods. Of late years our 

 scientific investigators are showing that 

 the old standard of food value is per- 

 haps incorrect, as many of our raw 

 foods, especially leafy vegetables, con- 

 tain certain extracts which are abso- 

 lutely essentia] to good health; that 

 many foods which formerly showed a 

 rather low food value on the basis of 

 protein, fat and carbohydrates now 

 have a very high food value owing to 

 certain essential extracts which they 

 contain. We need to organize ourselves 

 in such a way as to be able to present 

 these facts before the American public, 

 to conduct a campaign which will in- 

 crease the consumption of apples. 



We have made wonderful progress in 

 the canneries, juice factories, dehydra- 

 tors, etc. A few years ago we probably 

 had two or three such plants, the total 

 output of which would probal)ly not be 

 $100,000. Now we probably have fifty 

 plants whose total output would reacli 

 many millions. We will probably con- 

 tinue to import from California dried 

 fruits which we cannot ourselves sup- 

 ply, such as raisins, sweet prunes, figs, 

 peaches, apricots and certain other pro- 

 ducts. The Northwest, however, will 

 continue to become a greater and 

 greater exporter of canned products. 

 WTiat we perhaps need more than any- 

 thing else is some law to prevent con- 

 cerns operating in the Pacific North- 

 west putting up millions of dollars 

 worth of products and advertising and 

 selling the same as California products. 

 A number of resolutions have recently 

 been passed by horticultural societies 

 and other associations asking that our 

 Legislature pass such laws prohibiting 

 such practice. Let us work together 

 and perhaps we can do much to accom- 

 plish some of the many things which 

 we need to have done. Better Fruit 

 will always be found a champion of any 

 movement that will aid the fruit indus- 

 try of the Pacific Northwest. 



The MacMillan Company, 66 Fifth 

 Avenue, New York, has recently pub- 

 lished two books that will prove very 

 instructive to many fruit growers. 

 "Peach Growing," by H. P. Gould, pom- 

 ologist in charge of fruit production 

 investigations, Bureau of Plant Indus- 

 try, is the title of one, and this work 

 covers the general field of growing 

 peaches and placing them within the 

 reach of the consumer. One chapter on 

 orchard management deals witli such 

 problems as tillage, cover crops, green 

 manure and shade crops, fertilizers, 

 pruning and the control of insects and 

 diseases. 



"Manual of Vegetable Garden Insects," 

 by Cyrus Richard Crosby and Mortimer 

 Demarcst Leonard, is the title of the 

 other book recently published. This 

 deals with the principal insects which 

 attack truck and vegetable crops, and 

 deals largely with the methods of con- 

 trol. The last chapter deals quite fully 

 with insects and insecticides. 



Beforehand 

 Information 



"It's better to be safe than 

 sorry" may be an old saying 

 but it is particularly true 

 about tree sprays. 



If all you do throughout 

 the year is according to the 

 best orchard practice, and 

 you use an inferior material 

 for spraying, not only next 

 year's crop may be a failure, 

 but the trees may be perma- 

 nently injured. 



There are certain stand- 

 ards all have come to recog- 

 nize, as: The democratic 

 form of government practiced 

 in the United States is the 

 standard for all countries; 

 eighteen carat gold ; the sterl- 

 ing mark on silver, and OR- 

 CHARD BRAND tree sprays, 

 are all standards of quality. 

 There are none other "just 

 as good." 



ORCHARD BRAND tree sprays are 

 produced in our laboratories under 

 the most favorable conditions. Our 

 nation-wide business is built on the 

 confidence of the fruit growers in 

 all sections. Our continued success 

 depends upon the results the fruit 

 growers of America get from the use 

 of ORCHARD BRAND tree sprays. 



Not only do we maintain a scien- 

 tific laboratoty for testing tree dis- 

 eases and experimenting on how to 

 prevent their development, but part 

 of our service to the fruit growers of 

 the Pacific Coast is by personal 

 contact. 



Our entomologist, Mr. S. W. Fos- 

 ter, is constantly traveling through 

 the orchard sections, devoting his 

 time to the fruit growers. His long 

 experience, and his scientific train- 

 ing, are at your service. 



Write to him fully about fruit tree 

 troubles. You will find his reply to be 

 helpful and authoritative. Address 

 him in care of this office. Your let- 

 ter will be forwarded to him. If he 

 is in your neighborhood he will call 

 to see your trees. 



We issue bulletins on tree diseases 

 and their remedies. Write for the 

 one in which you are interested. 



General Chemical Company 



Dept. G 

 SAN FRANCISCO 



