■Page 36 



BETTER FRUIT 



Ridley,Houlding&Co. 



COVENT GARDEN, LONDON 



WE ARE 



Specialists in 

 Apples and Pears 



CABLE ADDRESS: BOTANIZING. LONDON 



Codes: A. B. C. 5th Edition and Modern Economy 



'uIJ powered 



"Red Crown" is straight-distilled, 

 all-refinery gasoline. Look for the 

 Red Crown sign before you fill. 



STANDARD OIL COMPANY 

 (California) 



y^e GasoMe 

 •^Quality 



Pittsburgh Perfect Cement 



COSltGCl NSlilS are of the highest standard 



The Heads don't come off. Given Preference by Largest Pacific Coast Packers 



MANUFACTURED EXCLUSIVELY BY 

 PITTSBURGH STEEL COMPANY, PitUburgh, P». 



A. C. RULOFSON COMPANY, Pacific Coast Agents 

 359 Monadnock Building, San Francisco, California 



April 



thousands of acres helped wonderfully 

 a few years ago in creating the "over- 

 production" bugaboo. Word has come 

 several times from overseas that thou- 

 sands of apple trees have been blown 

 out of the ground or maliciously de- 

 stroyed by the Huns. During the dura- 

 tion of tiie war but few apples were 

 exported; the people "over there" are 

 fruit hungry; more than ever will they 

 get the fruit-eating habit, and it will 

 stay by them. The close of the war has 

 given this country greatly broadened 

 markets, as well as its own merchant 

 marine to deliver the exports. There- 

 fore it would seem the orchardist who 

 has a well-cared-for property, well set 

 with standard varieties, in a proven 

 fruit district, has every encouragement 

 to stay with it strong and to expect 

 satisfactory returns on his investment, 

 on the average, for there will always 

 be off years in every commodity pro- 

 duced. Many problems of marketing 

 are yet to be worked out, but they will 

 be in the course of time. One of the 

 most important details related to the 

 success of the fruit business, and par- 

 ticularly that of the apple, viz., putting 

 up a square pack, true to the markings 

 on the outside of the box, is up to the 

 grower himself; he may fool himself, 

 but he cannot fool the middleman and 

 consequent consumer; the middleman 

 will likely have a very good memory 

 and bear in mind the district permit- 

 ting the shipment of misbranded fruit, 

 also the name of the grower himself 

 who attempted to camouflage his pack. 

 Quality apples, absolutely true to grade 

 markings, will put the district pro- 

 ducing same on the map and bring top- 

 notch returns. 



Currant Maggot 

 The larvae of this fly are in the 

 ground and the best way to control is 

 to dig over and stir the ground thor- 

 oughly under and around the bushes 

 now and then late in March. This may 

 be effective enough to save your goose- 

 berries and currants from containing 

 maggots next spring. There seems to 

 be no other way yet of dealing with 

 this creature. 



Let er Rain 



FISH BRAND 



SLICKERS ^:^^ 



will keept^MM^^^s 

 you dry as ^ 

 nothing ^'"^ 

 else will 



DEALERS EVERYWHERE 



A. J. TOWER CO. — — BOSTON. 



POMMELS 



REFLEX SLICKERS 



MEDIUM COATS 



FROCKS 



SUITS 



213 



VHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



