ipip 



BETTER FRUIT 



Page 31 



fruit imported from Japan or the Amer- 

 ican continent. At tlie present time 

 Japan is the strongest nation in Chinese 

 fruit markets, with the United States 

 second, Canada ttiird and Australia 

 fourth. Australian apples reach China 

 during the months of March, April and 

 May only, hence they do not compete 

 with American fruit offered in fresh 

 state. 



An interesting fact must not be over- 

 looked. Chinese merchants never im- 

 port apples. Native merchants will buy 

 and sell fruits, but they demand that 

 such perishable products as apples be 

 delivered to them before they will buy. 

 Chinese are cunning as well as close 

 buyers, and they lose none of their skill 

 in transactions which involve American 

 fruits. Even with almost hopeless han- 

 dicaps, seemingly. Northwestern apples 

 have been going to China since 1892, 

 and with an increasing demand. The 

 figures for imports into China are 

 interesting. 



In 1892, 8,959 boxes were received. 

 Ten years later the number had grown 

 to 20,061. In 1912 the demand had de- 

 creased or the supply had run short, 

 for only 11,904 boxes were received, as 

 against the high mark, 24,783 boxes, 

 during the year 1909. Fro the year 

 1917, with the war raging in Europe and 

 shipping in a stranglehold, 16,566 boxes 

 of Northwestern apples found their 

 way to China. These apples were re- 

 ceived at Shanghai, where the 1917 sup- 

 ply sold as high as six dollars per box, 

 in Mexican money. Ocean freight on 

 apples to the Orient has ranged between 

 30 cents and 90 cents per box, the latter 

 rate being fixed after the war had taken 

 most of the Pacific Coast shipping. 



In developing the apple field in China 

 Canadian dealers have led the way, 

 principally because a large percentage 

 of foreigners in China are of English 

 blood and show a preference for fruit 

 shipped from as near the old home as 

 possible. Then the Canadians have been 

 wiser in choosing varieties and in pack- 

 ing for the foreign market. There has 

 been no refrigeration on shipboard be- 

 tween the Pacific Coast and the Orient, 

 and apples must be packed especially 

 for the long journey. It is an unfortu- 

 nate fact that Canadian apples sell for 

 much more money on the markets of 

 Hongkong or Shanghai than fruit from 

 the United States. The Canadian varie- 

 ties sent abroad are of the best, while 

 the early exporters from this country 

 sent Ben Davis and other varieties 

 which stand well down the list as to 

 quality, but which stand up strongly 

 under the long sea voyage and can be 

 sold out of season without being held in 

 cold storage. 



The Chinese is not partial to large 

 apples; in fact, he prefers the smaller 

 sizes of American stock. A pack of 150 

 apples pleases the average consumer, 

 but the stock should be of the best var- 

 ieties. It has proved a mistake to send 

 second or third class fruit to the Orient, 

 and a lot of good trade has been lost 

 through the practice. 



Not all the problems involved in mar- 

 keting Northwestern fruit are to be 

 found in foreign expansion plans. At 



Tbe Universal Insecticide 



"ThePackageBehind the Pack" 



FANCY FRUIT sells on sight at prices that build bank 

 accounts for the growers. Wormy, low-grade fruit sells 

 slow at any price— seldom pays the cost of marketing. 



For clean fruit, you must 

 spray with the right mater- 

 ials. The poison must be 

 full strength and distributed 

 evenly on the trees. That's 

 why many well-known Fruit 

 Growers' Associations have 

 placed huge orders for 

 "CORONA DRY"— the Uni- 

 versal Insecticide. They 

 have learned that clean fruit 

 and healthy trees result 

 from making this famous, 



powdered arsenate of lead 

 "the package behind the 

 pack." "CORONA DRY" 

 has been used and endorsed 

 by leading orchardists since 

 1912. The big commercial 

 fruit sections of the country 

 now consume many car- 

 loads yearly. You owe it to 

 your business to find out 

 why. A postal will bring 

 full information. Send it 

 today. 



For Your Vegetable Garden— 



"Corona" is a safe inexpen- 

 sive and efficient remedy for 

 all chewing garden pests. 



You can buy "Corona" Products 

 from local dealers in all fruit-growing 

 sections. 



CORONA 

 CHEMICAL CO./ 



MILWAUKEE,WIS. '"\ffl! ' 



Dept. B. 





CORONA 

 ^/ * CHEMICAL 

 .%' CO Dept. B. 



' Milwaukee. Wis. 



Gentlemei Please 

 sei d me f ilt infor- 

 mation concerning 

 Corona Prodi cia. 1 am 

 Interested In 

 [7] l^Yult GrowiriK 

 Q Gardening □ Potato Growing 



Post Office... 



R. R r>. 



(or street) 



We are Northwestern Agents for "Corona" and can make immediate delivery in any amount. 



frr/Ye/brtrd/a/ber an^ /uil in/ormcttion 



oistributing\ 

 Agents 



m™>WiII 



PORTLANO.ORE. 



WHEN WUrriNG .\DVr.RTISKRS MENTION BETTER FRUIT 



