Page 10 



BETTER FRUIT 



New Departure in Handling Fruit Packages 



standard container now being used in the East for tlie shipment of boUi fruit and vege- 

 tables The baskets contain an even bushel and the fruit or vegetable is attractively 

 packed by having the top faced. 



One of the most interesting and help- 

 ful exhibits that has ever been put be- 

 fore the fruit and produce trade was 

 that of the Package Sales Corporation 

 of South Bend, Indiana, at the recent 

 conventions of the Western Fruit Job- 

 bers and the American Fruit and Vege- 

 table Growers in Chicago, says the 

 Fruit Trade Journal. The display was 

 in charge of E. L. Tanner. Its purpose 

 was to demonstrate the value of the 

 universal shipping package. 



The interesting part of the exhibit 

 was the numerous baskets filled with 

 vegetables, showing how economical 

 and advantageous it is to use universal 

 packages for the shipment and market- 



ing of fruits and vegetables. Fruits and 

 vegetables shipped and packed in these 

 packages promote quantity buying, 

 which is becoming quite a habit in 

 these days of high cost of living. 



The center post of the universal 

 bushel shipping package attracted wide 

 attention and is the cause of a number 

 of interesting expressions. The idea of 

 the center post is to keep the fruits or 

 vegetables from being crushed when 

 one basket is placed on top of another. 



The Package Sales Corporation is 

 now issuing an interesting booklet en- 

 titled "Shipping Profits," which is of 

 interest to fruit and vegetable growers 

 as well as shippers. 



Outlook for the Fruit Industry in California 



By L. D. Patchelor, University of California Citrus Experiment Station, Riverside, California 



THE fruit and nut industry of Cali- 

 fornia at present is apparently on a 

 more stable and sound economic basis 

 than ever before during its illustrious 

 history. Assuming a wise choice of the 

 natural conditions, surrounding the 

 fruit plantation, I am of the opinion 

 that there never has been a more prom- 

 ising future for the fruit and nut raiser 

 in California than the period we are 

 just approaching. 



One of the most important factors in 

 bringing the present industry to this 

 high economic plane has been the or- 

 ganization and the successful manage- 

 ment of the various co-operative asso- 



ciations for the purpose of selling the 

 respective products. These associations 

 have removed many of the hazards of 

 the sale of the crop by eliminating, to a 



April 



cci-tain degree, the speculation of the 

 middleman in the fruit growers' pro- 

 duct. This service has been especially 

 valuable to the producer with only a 

 few acres, where the small volume of 

 business made it possible to become a 

 successful salesman. 



The wide distribution and strict 

 grading brought about by means of the 

 co-operative associations has also been 

 a great factor in the satisfactory sale 

 of the fruit by the producer, as well as 

 the ready and continual purchase of the 

 product by the consumer. This has in- 

 creased and stabilized the consumption 

 of California fruits and nuts to a degree 

 which the horticulturists of the past 

 generations hardly hoped for in their 

 fondest dreams, and, needless to say, 

 never realized. 



Another important agency in estab- 

 lishing a satisfactory fruit industry in 

 California has been the successful 

 preservation of fruits by canning, dry- 

 ing and the manufacturing of various 

 fruit products. With the general mar- 

 kets so far from this state, the agency 

 of successful preservation has in many 

 cases been the most important factor in 

 making possible the sale of vast quan- 

 tities of perishable fruit. The large 

 areas of orchards which have been 

 planted solely to fill this market for a 

 preserved product are among the most 

 profitable of any in the state. Such 

 orchards are planted without any re- 

 gard whatever for the fresh-fruit 

 markets at home, or abroad; but 

 rather are made to include the most 

 valuable varieties of fruit for pre- 

 serving purposes, and often grown for 

 a stipulated price, contracted for 

 either one or several years in advance. 

 Many of the preserving factories are 

 now co-operatively owned by the fruit 

 growers. 



The foregoing agencies and others, 

 such as the State and County Horticul- 

 tural Commissions, the University of 

 California Experiment Stations and the 

 United States Department of Agricul- 

 ture are all actively minimizing the 

 producers' business risk in the produc- 

 tion of fruit in California. 



All these agencies and many others, 

 some of which have been perfected in 

 their successful and efficient operation 

 in recent years, certainly give every 

 promise of making fruit growing in 

 California even more attractive in the 

 future than it has been in the past. 



Report of Cold Storage Apple Holdings, March 1, 1919 



United States Department of Agriculture, Bureau of Markets, Washington, D. C. 



Storages 

 Reporting 

 ,1919.. 544 



'Combined Comparison 

 Holdings of Holdjngs 



Barrels 

 958,131 



Boxes 

 2,411,981 



Expressed 

 in Barrels 

 1,762,125 



on a Pet. 

 Basis 



NOW is the time to send to 



Milton Nursery Company 



MILTON, OREGON 



FOR THEIR 1919 CATALOG. 



FULL LINE OF NURSERY STOCK. 



"Genuinenas* and Quality" 



Holdings reported March 1, 



Comparison of holdings 



on March 1, 1918 535 



and March 1, 1919 535 



Comparisiin of holdings 



on March 1, 1917 518 



and March 1, 1918 518 



Comparison of holdings 



on December 1, 1918 534 



and March 1, 1919 534 



Comparison of holdings 



on December 1, 1917 530 



and March 1, 1918 530 



Comparison of holdings 



on December 1, 1916 484 



and March 1, 1917 484 



with the holdings in December, 1918. 



1,575,372 

 952,090 



1,560,042 

 1,488,437 



3,242,364 

 953,473 



3,152,127 



1,487,828 



2,732,000 

 1,303,234 



3,763,621 

 2,399,091 



2,646,027 

 3,657,063 



4,847,621 

 2,397,778 



4,600,272 

 3,509,107 



3,894,308 

 2,364,235 



2,829,912 I 



1,751,787 



2,442,051 

 2,707,458 



4,838,238 

 1,752,732 



4,685,551 

 2,657,530 



4,030,108 

 2,091,312 



100.0 

 61.9 



100.0 

 110.9 



100.0 

 36.1 



100.0 

 56.7 



100.0 

 51.9 



