Page 12 



On January 1, 1918, these two concerns 

 were consolidated, forming one large 

 company for the handling of Phcz, Loju 

 and Applju. From the gross sales of 

 the first year, amounting to $65,000, the 

 volume of this industry has grown until 

 during 1920 thev are planning to do a 

 total business of $3,000,000. Today in 

 the Willamette Valley the growing of 

 berries is encouraged in every way 

 possible. Where growers were plow- 

 ing up their berries several years ago 

 because of failure to obtain a market, 

 a market of tremendous size and of 

 constant growth upward is now firmly 

 established. 



It is more than a coincidence that this 

 fruit juice industry from the very be- 

 ginning adopted the policy of aggressive 

 national advertising. During 1920 full- 

 page advertisements in color will be 

 printed in 28,000,000 copies of the Sat- 

 urday Evening Post. 



As an outgrowth of the fruit juice 

 industry, the Phez Company, which is 

 now the name of the consolidated con- 

 cern at Salem, Oregon, has just com- 

 pleted a large jelly, jam and preserving 

 plant which will have a capacity of 

 several hundred carloads annually. 

 Through this plant much of the valua- 

 ble by-product of the berry will be 

 utilized. 



BETTER FRQ IT 



The prospects for the grower of small 

 fruits, particularly in Oregon, were 

 never so bright. Through big concerns 

 like the Northwest Products Company 

 a nation-wide stabilized market is being 

 created for their products. This com- 

 pany alone could increase its output 

 many times over if it was given the 

 tonnage. With a profitable market as- 

 sured them, small-fruit growers in the 

 Willamette Valley should be encouraged 

 to plant small fruits on a most extensive 

 scale. In fact, with the opportunity that 

 is now offered them they should coop- 

 erate to the fullest extent in assisting 

 the by-products and other companies 

 that are spending thousands of dollars 

 in making for them such an extensive 

 and profitable market for their fruits. 



In all the history of the Northwest 

 fruit business there never was a period 

 so ideal for building new markets and 

 so promising to the fruit grower as in 

 this era following the war. America is 

 prosperous, and has learned to pay 

 higher prices than ever before in her 

 history. Although prices of living must 

 decline, they will probably never come 

 down to a pre-war level. It presents 

 the greatest opportunity we have ever 

 known for the building of a market for 

 Northwest fruits and fruit products, 

 based upon an appeal of quality and an 

 increased demand. 



April 



Thtre is no strawberry grown in the 

 world that equals the strawberry of the 

 Pacific Northwest. This being true, our 

 people should be growing one hundred 

 times the quantity of this fruit that is 

 now being produced. If we were pro- 

 ducing our strawberries in sufficient 

 quantities it would mean the establish- 

 ment of great manufacturing plants that 

 would work up the Pacific Northwest 

 grown strawberry. 



There is no question about the supe- 

 riority of our red raspberries, our black 

 raspberries, our loganberries, and our 

 blackberries, but strawberries are so 

 uniformly grown all over the United 

 States that it is the one item in which 

 quality is the big factor that is of great- 

 est value to us. I cannot say too much 

 in my enthusiasm for the future of the 

 smali fruit industry in the Northwest. 

 All we need is to take advantage of the 

 opportunity and develop it. 



The Small Fruit Industry in the Northwest 



By W. H. Paulhamus, President Puyallup and Sumner Fruit Fruit Growers' 

 Canning Company, Puyallup, Washington 



I WISH to express my confidence in 

 the small fruit industry in the North- 

 west, and I trust that Better Fruit will 

 give this industry its hearty support in 

 future. In my judgment Better Fruit 

 has been one of the best assets of the 

 fruit industry of the Pacific Northwest. 

 It is entirely clear in my mind that it 

 has done as much as any one single 

 agency in bringing to the attention of 

 the consuming public the high quality 

 of our Pacific Northwest apples, and I 

 believe it can do the same thing for our 

 small fruits. 



The main thing to stimulate the grow- 

 ing of a much larger quantity of small 

 fruits is a better price to the producer. 

 For a number of years in the past the 

 loganberry grower of the Willamette 

 Valley and other sections of Oregon has 

 been up against a losing proposition. 

 Of course the loganberry was a new 

 species of fruit, therefore it has taken 

 considerable lime to properly introduce 

 it. The development of the loganberry 

 juice product has been extremely help- 

 ful in increasing markets for this berry, 

 not only for juice purposes, but for 

 other purposes. 



The great trouble with the fruit raiser 

 is that so many of them fail to under- 

 stand what it costs them to produce, 

 with the result that buyers are con- 

 stantly pinching down the price. I know 

 of one or two canning plants that have 

 been buying loganberries at prices that 

 could not help but strain the grower, 

 although the consumer would pay much 

 more for the product if requested to 

 do so. 



I may be wrong in my vision, but the 

 Pacific Northwest, and particularly the 

 States of Oregon and Washington, could 

 be doing many times the volume of 

 business in bush fruits, provided there 

 was an organized effort on the part of 

 manufacturers who use this class of 

 fruit to see that the grower secured a 

 fair price for what he raises. 



The Hood River district has a new 

 association, the growers of the Dee flat 

 section having formed the West Fork 

 Fruit Growers Club, the aim of which 

 will be better apples and strawberries. 

 The officers are: President, W. F. 

 Shannon; vice-president, Mrs. W. H. 

 Crenshaw; secretary and treasurer, 

 C. B. Compton. 



The United Fruit Buyers' Association 

 banquet was held in New York, March 

 29. The affair was held at the Waldorf- 

 Astoria. Covers were laid for 500 and 

 the event was a big success. The sur- 

 plus from the sale of tickets was used 

 to supply the soldiers and sailors in the 

 base hospitals with fruit. 



The chorus of optimism for the North- 

 west fruit outlook is stimulating — it 

 puts new life in every phase of the 

 business. 



Now for a concerted effort to make 

 the 1919 fruit crop the best ever. 



Bucket. Barrel and Power Spray 

 Pumps, Atomisers, Compressed Air 

 Sprayers, Spray Guns, Nozzles and Accessones 

 make up the extensive and successful line of modern 

 spraying machinery manufactured by F. E. MYERS 

 ca, BRO. Included are many styles and sizes for spray- 

 ing, disinfecting or painting — they meet the needs of 

 everyone who sprays, from the home gardener to the 

 largest grower of fruits and vegetables, and every 

 MYERS PUMP is guaranteed. Interesting Ca- 

 talog on request. Ask your dealer or write ^ 

 I for it 



MYERS PNEUMATIC SPRAYER — Hjs 

 Self Locking D-Handlc, Screw Top, Galvanized 

 Iron Tank, Brass Cylinder and Adjustable Long 

 Distance Nozzle. Spray can be adjusted from 

 broad fan like to long distance. 



NO. 135 

 ORANGE ST. 



FE.MYERS&BRO. ASHLAND, OHIO. 



FARM OPERATING EQUIPMENT 



Northwest Distributors 



PORTLAND, OREGON 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



