ipip 



BETTER FRUIT 



Page 23 



Ave You PaYin^TaxesOnYouvStimpLand?' 

 ^^Clear It and Make Money, 



OM^ 



Increase your acreage and you 

 will increase your bank account 



Clear your stump land cheaply 

 no expense for teejns or powder 



CjNE man wilht "K" can oulpuU 16 horses. Works 

 ^^ by leverage — same pnnciple as a jack. lUO ]bs. pull 

 on the lever gives a 49 ton pull on the stump. Made of the 

 finest steel — guaranteed against breakage. Works equally 

 well on hillsides and marshes where horses cannot operate. 

 Elndorsed by U. S. Government experts 



Write today for special offer •od 

 free booklet on Land Clearing 



WALTER J. FITZPATRICK 



Box 53 182 Fifth St.. San Francisco. Cal. 



Your opportunity is here to-day 



STOP paying taxes on your stump land turn it into 

 money. Never in the history of the World was 

 there such a demand for the product of the soil. 



^•^ HAND POWER. 



Man or woman single handed can pull from 50 to 

 150 stumps a dav. Weieht without cable 171 

 pounds. NO SI UMP TOO BIG. 



Markets and Market Expansion 



By A. H. Harris, Publisher of "Better Cooking," Portland, Oregon 



TEMPERMENTALLY and by train- 

 ing and environment, the producer 

 is not a salesman. The science of 

 production is entirely different from the 

 art of buying and selling. The producer 

 needs information on soils, climate, cul- 

 tural methods, and above all he must 

 have industry and constructive think- 

 ing. The middleman needs information 

 on transportation, crops, demands of 

 trade, refrigeration, finance, and above 

 all he must have "a nose" for the needs 

 of people as consumers. 



From time immemorial the seller, 

 whether for the time being he be pro- 

 ducer or middleman, has been handi- 

 capped by not knowing what his com- 

 petitor was offering or intending to 

 offer for sale. The seller has always 

 been handicapped by not knowing of 

 all the markets within reach on the one 

 hand and all the supplies in his line on 

 the other. The wise middleman is the 

 fellow who spends more time studying 

 markets and supplies than he spends in 

 worrying about paying the producer for 

 the commodities he has bought and per- 

 haps sold. 



The middleman is necessary in trans- 

 actions involving the usual commercial 

 practices, delays and risks. Under ideal 

 conditions the producer and consumer 

 might be brought together, but until 

 human nature changes a good deal ideal 

 conditions will not become connnon in 

 this country. And until commercial 

 practices are changed, radically, the 

 middleman in one form or another will 

 remain in the fruit selling game, 

 whether we like it or not. In other 

 words, some sort of a marketing system 



must be maintained, and it is best for 

 the producer at least that the most 

 efficient system of selling be maintained 

 with senseless competition obviated as 

 much as possible. 



Production always takes place in the 

 country (except in industrial lines), and 

 marketing always takes place in the 

 centers of population. For this reason 



it has been possible for marketing 

 abuses to establish themselves and re- 

 tain hold long after they have been 

 discovered and exposed. Producers are 

 busy with their productive efforts at 

 home, and they have little time or 

 inclination to try to fully understand 

 problems centered hundreds or thou- 

 sands of miles distant, and, perhaps. 



BECAUSE 



Rex Dry Paste 



A pure white corn product that will not stain 

 the most delicate label. Thousands of canners 

 and labelers swear by Rex Paste. 



Convenient to use, as Rex mixes readily 

 with cold water. 



Reasonable in price. 



Unsurpassed for quality. 



Write usjorfree sample and prices. 



Patent Cereals Co. 



325 13th Street, OAKLAND, CALIFORNIA 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



