Page 24 



BETTER FRUIT 



February 



Corrugated Joint Fasteners 



Make Strong 2-Piece End Boxes. 



Acme Patented Divergent Saw Edge Fasteners will not 

 pull out and holds better than cleats or glue. 



ACME STEEL 

 BOX STRAPPING 



Write near- 

 est office 

 ir samples 

 id prices. 



ACME 



Strapping 



protects 



goods 



from 



damage 



and 



pilferage. 



Specify ACME CORRUGATED JOINT FASTENERS. 



ACME STEEL GOODS CO., Mfrs. 



Works: 2840 Arclier Avenue, CHICAGO 

 Branch and Warehouse: 311 California Street, San Francisco 

 Eyres Storage and Dist. Co., Seattle 

 Holman Transfer Co., Portland, Ore. 



Warehouses Only: 



Ridley,Houlding&Co. 



COVENT GARDEN, LONDON 



Points to remember when consigning 

 apples to the London Market 



Specialists in 

 Apples 



CABLE ADDRESS: IBOTANIZING, LONDON 



problems which have more or les.s of 

 technical training and experience in- 

 volved in their intricacies. 



A most encouraging development on 

 marketing methods in the Northwest 

 has been going on for two or three 

 years, and apple producers this year 

 find themselves with excellent quality 

 and high prices, as well as strong de- 

 mand, in their favor. Prune growers 

 have profited, largely, by the war, and 

 they, too, have been brought face to 

 face with better marketing methods. 

 The consignment plague has practically 

 disappeared in the Northwest, and the 



Federal government has gone a long 

 way toward abolishing the unbearable 

 abuses which for a number of year.s 

 made fruit growing unprofitable and in 

 fact threatened the industry in the 

 Northwest. Inspection, reports, pub- 

 licity, each in its way, has had the 

 effect of driving out of the marketing 

 game crooks and shysters, and the 

 growers have been given a more equi- 

 table division of the profits of their 

 labors. 



The Federal government seems to 

 have well fixed plans which will be 

 worked out during the next few years, 



and the markets of the country will be 

 cleared of the unconscionable practices 

 of the past. A long step has already 

 been taken in the system of insepction 

 and marketing information, which has 

 been spreading over the country since 

 the European war broke out. There is 

 no reason why fruit, prunes, apples, 

 pears, berries, should not be sold for 

 cash and at fair prices, and the Federal 

 Bureau of Markets is making an effort 

 to see that such will soon be the case 

 where it has not already been accepted 

 as the best practice for all concerned. 



While war - time conditions have 

 brought about better times for the pro- 

 ducer, the war abroad has broken down 

 the marketing connections which had 

 been established in England, France, 

 Germany and other European countries, 

 and the task of rebuilding a marketing 

 system will be one of the first problems 

 which will face the Northwest fruit 

 grower with the coming of real peace. 

 Not alone must markets be developed 

 in Europe, but South America must be 

 taken care of, and above all trade with 

 the Orient must be established on a 

 large scale. With the establishment of 

 steamship lines to the Orient and the 

 development of American trade in the 

 Far East, the fruit growers of the North- 

 west should open an entirely new and 

 expanding field for their products, and 

 at prices which will pay a fair profit. 



When the war began, England and 

 Germany in particular were good buy- 

 ers of Northwestern apples. During the 

 season of 1914 England bought 1,096,054 

 boxes of apples, as against 1,788,236 

 barrels, in the United States and Can- 

 ada. The Canadian shipments were 

 small in the aggregate. Practically all 

 the boxed apples were packed in Ore- 

 gon, Washington and Idaho. With the 

 coming of war this business was lost, 

 as was the business with South Amer- 

 ica, it being impossible for exporters to 

 get ships to carry the product to the 

 waiting markets. Competition in the 

 South American markets will be found 

 in Australia and New Zealand, but the 

 cropping season is different, and no 

 seasonal competition will result even 

 with heavy shipments of apples, prunes 

 and other commodities to the Southern 

 hemisphere. 



The greatest field for market expan- 

 sion, so far as Northwest fruit goes, 

 lies in China. Japan, Siberia and the 

 Philippines offer fertile territory, and 

 practical marketing methods should be 

 introduced in each country, but in China 

 the field is so wide, the population so 

 great, the use of high grade fruit so 

 limited, that for a score of years devel- 

 opment work would find virgin fields. 



Concluded in next issue. 



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