Page 26 



on business, and he has been writing on 

 it ever since. He was for years editor 

 of the Trade Register. Now he is put- 

 ting his enthusiasm into apple organi- ' 

 zation altogether. He read a letter from 

 Don Francisco of "Sunkist" advertising 

 fame, which told what oranges had to 

 do and did do. He read another from 

 the "Sunmaid" raisin advertising man- 



BETTER FRUIT 



ager, Thomas, and Leather explained 

 how the bakers had been induced by 

 advertising cooperation to take hold of 

 raisins, make the raisin novelty buns 

 and bread, put new life into their in- 

 dustry, money into their pockets and 

 salvation into the grape vines of Cali- 

 fornia. He also read a letter from 

 Chancy of the American Cranberry Ex- 



Pacific Coast Agents 



United States Steel 

 Products Co. 



San Francisco 

 Los!AnK«l«s 

 Portland 

 Soattio 



J.C.PearsonCo.,inc. 



Sole Manufaetwors 



63 Pearl Street 

 Boston, Mass. 



PEARSON 



E 

 A 

 R 



S 



o 



NAILS 



rrUVrniVIV in buying Is getting the 

 vyv/i^ V/iTJ. X best value for the money. 



not always In getting the lowest prices. 



PEAESON prices are right. 



DHESIVENESS - TsX^U^s^n 



for PEARSON nails. For twenty years 

 they have been making boxes strong. 

 Now. more than ever. 

 ■CT T A UTT TTV behind the goods is 

 lliljliVI>ll-'AA -l added value. Tou can 

 rely on our record of fulfillment of every 

 contract and fair adjustment of every 

 claim. 

 AT'TOP A r'T'ir^XT Is assured by our 

 Allor AL/llWi^ long experience In 

 making nails to suit our customers' 

 needs. We know what you want; we 

 guarantee satisfaction. 



'Dir'T'M A T TTV plus experience al- 

 Klv»li>liV-LiJll 1 ways excels Imita- 

 tion. Imitation's highest hope Is, to 

 sometime (not now) equal Pearson — 

 meantime you play safe. 



A 



I 



L 



PRINTING 



FOR FRUIT GROWERS, CANNERS, MANUFACTURERS 

 AND MERCHANTS 



CATALOGS STATIONERY 



BOOKLETS BLANK BOOKS 



POSTERS LABELS 



ADVERTISING MATTER 



WRITE FOR PRICES AND SPECIFICATIONS .■ OUT OF TOWN ORDERS EXECUTED 

 PROMPTLY, ACCURATELY AND ECONOMICALLY 



WE PRINT Better Fruit 



F.W. BALTES fe? COMPANY 



Juiie 19 1 9 



change, which told how intensive ad- 

 vertising had cleaned out the 1918 crop 

 in record time at the highest prices ever 

 obtained, notwithstanding the restricted 

 sugar situation, which had threalned to 

 queer the market in 1918 completely. 

 Leather showed that advertising com- 

 pels cooperation. He showed and proved 

 that the Skookum system compels coop- 

 eration of wholesaler and retailer, and 

 develops a sales organization that works 

 to the keynote and time of advertising 

 like an orchestra to its conductor. 



An Historic Apple Tree 



Perhaps the most historic apple tree 

 in Oregon is one that is located in the 

 Hood River Valley and was brought 

 across the plains in the late fifties by 

 Davis Divers. The tree, which is now 

 on the place of George T. Prather at 

 Hood River, was brought from Missouri 

 by Mr. Divers and was first planted 

 near Oregon City. In 1861, when Mr. 

 Divers moved to Hood River he dug the 

 tree up and transplanted it. The tree 

 was planted near the house and a num- 

 ber of years ago when the house was 

 burned many of the branches were 

 badly injured by the flames. Later, 

 however, new limbs grew out and the 

 tree today, which is now nearly 70 

 years old and is of the Rhode Island 

 Greening variety, is still in excellent 

 condition. Last year forty-two packed 

 boxes of apples were picked from it. 



Building $75,000 Cold-Storage Plant. 

 C. W. Grant, manager for the Richey 

 & Gilbert Company, one of the largest 

 and most successful fruit-handling 

 firms in the Yakima Valley district, who 

 was in Portland recently announced to 

 Retter FnuiT that, after doing busi- 

 ness for twenty-five years at Toppen- 

 ish, the headquarters of the company 

 would be moved next Augiist to Yakima. 

 The company is now building a cold- 

 storage warehouse and packing house 

 at the latter place at an expense of 

 $75,000. The new plant will contain 

 all that is modern in the way of cold 

 storage and packing-house equipment, 

 and when completed will have a capac- 

 ity of 200 cars. Mr. Grant stated that 

 while the frost did some damage to 

 Winesap apples and prunes in the 

 Yakima Valley he looks for big crops 

 of all kinds of fruit from that section, 

 and a successful year for fruitmen 

 generally. 



Loomis Company Adds Large Plant. 



Anticipating a much larger fruit- 

 handling business this season, E. P. 

 Loomis & Co., one of the largest New 

 York apple-handling firms, have in- 

 vested $100,000 in an eight-story brick 

 building adjoining their big cold-storage 

 plant, and will use it as an apple ware- 

 house as soon as the necessary altera- 

 tions are made. The Loomis Company 

 is well known throughout the North- 

 west, having handled large quantities of 

 fruit from Oregon and Washington for 

 several years. R. P. Loomis, the junior 

 member of the firm, is part owner of 

 the Lava Red Orchards, one of the 

 largest and best equipped orchard prop- 

 erties in the Hood River Valley. 



