A CAUSE 

 AND ITS EFFECT 



An observation of interest to owners 

 and prospective owners of motor cars 



To start with a clearly defined purpose and to 

 pursue that purpose with an unwavering deter- 

 mination and an intelhgence. bom of experience. 

 is to insure ultimate success. 



The paths of business are strewn with the remains 

 of those who have failed to recognize the importance 

 of this fundamental. 



The history of business is replete with obituaries of 

 those who started to go. knowing neither where nor how. 



The Maxwell Motor Company was founded to build 

 a certain type of motor car; to build it just as well as 

 experience, money and human ingenuity would permit, 

 and then to produce it in large volume so that a low 

 price could be possible. 



The Maxwell Motor Company has worked cease- 

 lessly to this end. Every part of our plan has been 

 rigidly enforced. No available resource that could aid 

 in the achievement of our purpose was overlooked. 



The dominant, underlying note in the policy of our 

 company has been, and always will be, to build a motor 

 car of honest materials and by honest methods. We 

 know that merit and value make the only permanent 

 foundation for our structure of success. 



Merit and value imply comfort, an attractive design, 

 an efficient motor, a sturdy chassis, the use of the best 

 materials, complete equipment of tried accessories and 

 economy m first cost and aftercost. 



Each one of these qualities is part of the Maxwell 

 Car. We do not put forth any one of them as a compelling 



reason why the Maxwell should be the car of your choice. 



We are selling motor cars — complete motor cars — 

 and consequently do not base our appeal on motor 

 speed or power, wheelbase. bulk, weight or lack of- 

 weight. appearance or any other single feature. 



For example, the Maxwell engine, per pound of 

 weight to be mOved. is the most powerful automobile 

 engine in the world. But we do not sell you a car on 

 that account alone. We sell you because the Maxwell has 

 every desirable feature— among which power is but one 



We hold that our manufacturing and selling policy 

 is right. In proof thereof, we point to our record of 

 accomplishment, which is nothing short of phenomenal 



Since the founding of our company, three years ago. 

 we have doubled our output annually: we have improved 

 cur car constantly and three times we have reduced 

 our price. 



Having behind us the tremendous value of public 

 good will, an organization of dealers and distributors 

 that is second to none and an improved product that is 

 making good in a big way, we will build (entirely in our 

 own factories! and sell this year. 125,000 automobiles. 



We are proud of our record. It is something rightly 

 to be proud of Things do not simply happen. There is 

 always a reason for such an unusual success. Feeling 

 certain that our plans and policies are correct, we will 

 continue to follow them as faithfully as in the past. 



/ jaa<X^"SCf^^^^<^ 



Roadster, S580: Touring Car. S59S: Cabrioler. S865: Town Car. S915: Sedan S98S. 

 All prices f. o. b. Detroit. All cars completely equipped, including electric starter and lights. 



Motor Company Iin€.'Detroil ,Mach. 



Write to Dept Ji for Catafo^ of the Complete Maxwell Line 



WHEN WKITINC. .ADVERTISERS MENTION BETTER FRUIT 



