ipi6 



must labor with the railroads for lower 

 freight rates or better transportation 

 facilities; our sales departments must 

 do their part in the advertising of our 

 product and the development of new 

 markets, getting our fruit to the con- 

 sumer at a fairly remunerative price to 

 the grower; our organizing departments 

 must work as a whole to get the grow- 

 ers together and keep them there. These 

 departments, however, will be helpless 

 and their work of no avail unless the 

 growers themselves give them a supe- 

 rior product to work with — not some- 

 thing just a little better, but something 

 which will far surpass the product of 

 other and competing sections. It is to 

 this phase of the subject that I wish to 

 draw your attention — to the producing 

 of apples which have something which 

 the others have not, and "that some- 

 thing," in the case of the apple, we 

 believe is superior keeping qualities. 

 This is a thing which is not only pos- 

 sible, but practicable as well, and can 

 be secured by proper handling of the 

 fruit. I wish to offer a few suggestions 

 along this line, as it must be the first 

 move on the part of the fruit growers 

 of the Northwest to thwart the growing 

 Eastern menace, and is one with which 

 we have had some intimate experience 

 during the past two seasons. 



It is a well known fact that apples 

 which grow on young tres will not hold 

 up as well as those from older trees, 

 nor will the fruit from low elevations 

 hold up as well as that from the higher 

 elevations, provided the fruit is picked 

 at the same time and handled in the 

 same way; but when it is picked at the 

 same stage of ripeness and handled in 

 the proper manner this difference to a 

 certain extent disappears. To secure 

 the proper degree of ripeness it may be 

 necessary to pick on the lower eleva- 

 tions from a week to two weeks earlier 

 than on the higher land. 



It has been the custom with a great 

 many of the growers of the Northwest 



BETTER FRUIT 



Page ip 



IT 





Of 



DENNEY & CO 



CHICAGO 



Specialize in Box Apples 



and Other Western Fruits 



We're ready to talk business with 

 those having good fruit. 



Write or wire us what you have to offer, 

 or communicate with 



F. H. HOGUE, North Yakima, Wash. 



Save one-half 



MICA Axle Grease lasts twice as 

 long as ordinary axle grease. 

 Contains powdered mica — a mineral 

 lubricant that is practically wear 

 and heat-proof. It gives a cool, 

 slippery coating that clings to the 

 spindle, makes easier pulling, and 

 out-lasts plain grease two to one. 

 Saves harness, saves horses, saves money. 

 Get a can from your dealer today. 



Standard Oil Company 



(California) 



MICA 



AXLE 

 GREASE 



J. & H. GOODWIN, Ltd. 



Apple Importers 



Commercial Sales Room, Deansgate, Manchester, England 

 Floral Street, Covent Garden Market, London, England 

 Fruit Exchange, Victoria Street, Liverpool, England 

 Humber Dock Street, Hull, England 



AMERICAN ADDRESSES: 

 97 Warren Street, New York, N. Y. 60 State Street, Boston, Massachusetts 



Consignments and Correspondence Solicited 



to wait until their apples were highly 

 colored, regardless of the degree of 

 ripeness; pick them in a careless man- 

 ner and leave them in the orchard 

 boxes out under the trees for a number 

 of days. Sometimes the fruit is pro- 

 tected from the sun, and sometimes it 

 is not. Later, at their convenience, 



they haul it into a packing house, where 

 it is sorted and packed, and eventually 

 loaded onto a wagon and delivered to 

 their organization or dealer. 



By the time these apples reach the 

 shipper they have had most of the keep- 

 ing quality taken out of them by the 

 manner in which they have been han- 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



