26 Extra Features 

 73 New Conceptions 



MID-YEAR 

 MODEL 



20% Extra Value 



Due to Factory Efficiency 



20% Extra Value 



Due to John W. Bate, the Efficiency Engineer 



We intend that the Mitchell shall offer 20 per cent 

 greater value than a like price can buy elsewhere. 



We save at least that in this factory. It was built 

 and equipped by John W. Bate to minimize every 

 cost. It has reduced our making cost one-half. It 

 has given us an advantage of 20 per cent, we be- 

 heve, under any rival Six. 



90% In the Chassis 



About 90 per cent of this extra value goes into this 

 Bate-built chassis. It goes largely into extra strength. 

 There are 440 parts which are drop-forged or steel- 

 stamped— three times as strong as castings. 



The major strains are met by Chrome- Vanadium 

 steel, costing up to 15 cents per pound. To every 

 part is given at least 50 per cent over-strength. 

 The rear springs are Bate cantilevers, not one of 

 which has ever broken. 



We include a power tire pump, .an extra-cost 

 carburetor, a ball-bearing steering gear, an easy 

 type of control. 



There are in this car 26 extra features which 

 other cars omit. And those ex- 

 tras will cost us about $2,000,000 

 on this season's output alone. 



Aims at 200,000 Miles 



Mr. Bate has aimed at a life- 

 time car. Two of his Mitchells 

 have already run over 200,000 

 miles each. That's forty years 



$1325 



of ordinary service. Seven of them have averaged 

 about 175,000 miles each. 



See what Mr. Bate's genius has done for the 

 Mitchell. His improvements number more than 700. 

 See what his efhciencv gives you in extra values. 

 A half-hour spent with a Mitchell dealer will win 

 you to Bate- built cars. 



A Many-Year Decision 



The decision you make on a fine car now will affect 

 you for many years. If you get the right car, you 

 may never need to buy another. If you buy the wrong 

 car you are likely to change before long. 



Don't judge by demonstrations only. All new cars 

 run well. Go into the hidden facts. Get the records 

 on endurance. Above all else, judge by the man 

 who builds it. 



Go deep enough, and you are bound to choose 

 the Mitchell. Many noted engineers have done so 

 in buying cars for themselves. Your Mitchell dealer 

 will show you a list of them. 



You will get in addition the most complete car 

 that's built. In the Mid- Year Mitchell you will get 73 

 new conceptions. Our design- 

 ers examined 257 of this year's 

 models before completing this 

 one. 



F. o. b. 

 Racine 



For 5 -Passenger Touring Car or 

 3 -Passenger Roadster 



7-Paaseneer Toorins Body $35 Extra 

 Equipped with Demountable Top Only. $300 Extra 

 Hi^h-speed economical Six. 

 48 horsepower: 127-inch wheelbaae; complete equip- 

 ment including: 26 extra features. 



Ask US the name of the nearest 

 Mitchell dealer, if you do not know him. 

 For your own sake, see the car he has. 



(122) 



Mitchell Motors Company, Inc. 

 Racine, Wis., U.S. A. 



