Page 20 



BETTER FRUIT 



August 



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Comparatively Speaking 



The checking account is as important a fac- 

 tor in the systematic management of house- 

 hold affairs as it is in the well-organized 

 business. Paying by check is the advanta- 

 geous, polite way. It reflects one's ability to 

 do things. Indicate your estimation of all 

 this by paying by check. It will be to your 

 convenience, satisfaction and profit. This 

 strong bank, oldest in the Northwest, 

 respectfully invites your checking and sav- 

 ings accounts. 



LADD& 



TILTON 



BANK 



ESTABLISHED 1859 

 Portland, Oregon 



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NEWPORT 



Reduced Fares for Summer Trips 



When summer comes and a vacation outing is planned, remember 

 Newport is cool. The breeze from off the mighty Pacific never 

 fails. With the many diversions and attractions to pass the hours 

 away, surely you could find no better place for your vacation. 



XliA Onct le I Auf Round Trip Tickets are on sale 

 I ne \/Ubl lb LUW daily from all Southern Pacific 

 stations in Western Oregon. The return limit isOctober 31. 



Two Daily Trains from Albany and Corvallis make excellent connections 



Write for illustrated booklet "Newport" or ask local agent 

 for complete information. 



John M. Scott, General Passenger Agent, Portland, Oregon 



SOUTHERN PACIFIC 



EWBALTESAND 

 COMPANY 



Printers ♦ Binders 



Unexcelled facilities for the production of Catalogues, Book- 

 lets, Stationery, Posters and Advertising Matter. Write us 

 for prices and specifications. Out-of-town orders executed 

 promptly and accurately. We print BETTER FRUIT. 



CORNER FIRST AND OAK STREETS 

 PORTLAND, OREGON 



of fruit, and the sooner we realize this 

 and stop growing inferior fruit the 

 more profitable it will be to all. In 

 order to compete with other sections 

 growing the same varieties of fruit as 

 are grown in this district, we must use 

 every available means to get tlie size 

 and color earlier in the season than we 

 have been doing, and this can only be 

 done by thinning early and severely 

 and b\' summer pruning. 



Fruit-Market Agency Will 

 Improve Service 



"The new fruit-marketing agency de- 

 veloped by the United States Depart- 

 ment of Agriculture will give the North- 

 west fruitgrowers such a service for 

 marketing their products as they have 

 never had before," said Professor C. I. 

 F.ewis upon his return from a confer^ 

 encc with Captain Paul Weyrauch, 

 president of the Fruit Growers" Agency, 

 Inc., C. T. More of the OHlce of Markets 

 and Rural Organization of the I'niled 

 .Stales Department of Agriculture, and 

 (i. A. Nahstal of the Federal Bureau 

 with headcjuarters at North Yakima. 

 Professtor Lewis, representing the 

 Oregon Agricultural College Extension 

 Service, was called into conference 

 wilh these marketing specialists to con- 

 sider the best means of putting into 

 effect the uniform contract marketing 

 ])lan and to devise the best methods of 

 ])hysical handling so that the fruit 

 products will meet the standardization 

 requirements. The conference agreed 

 to recommend activities by members of 

 the fruit marketing agency along four 

 distinct lines, as follows: 



Securing and distributing accurate 

 re])orts of crop conditions; securing a 

 imiform system of harvesting; improve 

 the storage and packing service, and 

 secure standardization of account-sales 

 system. "Heretofore," says Professor 

 Lewis, "no exact or comijlete informa- 

 tion has been obtainable of the amount 

 and conditions of horticultural crops. 

 Growers and distributors of the North- 

 west have been compelled to rely upon 

 guesses for this information and con- 

 seiiuently have made many mistakes. 

 Other and larger agencies in other parts 

 of the coinitry have l)een able to get a 

 good deal more comijlete and exact in- 

 formation than the local men, and they 

 have capitalized the mistakes of the 

 Northwest growers and handlers. It is 

 hoi)ed that we can now develop a sys- 

 tem of collecting and reporting the 

 exact conditions, thus giving us a tre- 

 mendous advantage that we have not 

 before enjoyed. The uniform harvest- 

 ing system should supply large (juan- 

 lities of fruit of like kind and like 

 degree of maturity. Too often in the 

 past the fruit has dribbled in in small 

 (|uantities, too small to atlracl the atten- 

 tion of large dealers, and it has been 

 of var> ing degrees of maturity, some 

 over-green, some just right and some 

 overripe. These conditions must be 

 improved if the best markets are to be 

 .Hcessible. This is a critical time for 

 the horticultuial industries of the 

 Xiirthwest and a great deal of the 

 fulure success of the industry depends 



WHEN WRITING ADVERTISERS MENTION BETTER FRUIT 



