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26 Extra Features 

 73 New Conceptions 



MID-YEAR 

 MODEL 



$1325 



F. o. b. Racine 







The Expert's Car 



This Shows What Men Think of a Bate-Built Car 



Most of the Mitchell sales in cities are made to 

 very able nien. 



Our Chicago dealer, in one week, sold Mitchells 

 to five big bankers. Our New York dealer— in the 

 home of the critical— has ordered 2000 of this Mid- 

 Year model. 



Your nearest Mitchell dealer has a list of engi- 

 neers—men of national fame— who selected the 

 Mitchell. They chose this car, among 400 makes, 

 because of its mechanical perfection. 



Due to John W. Bate 



The Mitchell's position among shrewd buyers is 

 due to John W. Bate. 



This great efficiency engineer designed all our 

 factory buildings. They now cover 45 acres. He 

 equipped those buildings with 2092 up-to-date ma- 

 chines. He trained our workmen. 



The result is a model motor car plant. He has 

 reduced our factory costs 50 per cent. No other 

 plant in America, we think, could build such a car 

 at our cost. 



That is why such a car can be sold at our price. 

 And why it includes 26 costly extras without any 

 extra price. 



Extra-Strong Parts 



In the car itself Mr. Bate 

 has worked out more than 700 

 improvements. He has spent 

 13 years on it. This is his 17th 

 model. 



$1325 



For 5 -Passenger Touring Car or 



3- Passenger Roadster 



7-Passenger Touring Body S35 Extra 



High-speed economical Six. 



48 horsepower; 127-inch wheelbase: complete equip 



ment including 26 extra features. 



Hardly a casting remains in it. But 440 parts 

 are either drop-forged or stamped from toughened 

 steel. He allows big margins of safety. He uses 

 much Chrome-Vanadium steel. Important parts 

 are all made oversize. The result seems to be a 

 lifetime car. Six Mitchells have averaged 164,372 

 miles each, or over 30 years of ordinary service. 

 And they are running still. 



That is why men who get expert advice are 

 buying this Mitchell now. They want a car which 

 John W. Bate calls, "The best car 1 can build." 



Now 73 New Touches 



The Mid- Year Mitchell is our second 1916 model. 

 It was completed after other new models came out. 

 Our experts examined 257 of the latest models to 

 get ideas for this. 



So this Mid- Year Mitchell combines all the best 

 attractions brought out in this year's cars. 



In addition, it has 26 extra features— things other 

 cars omit. Things like a power tire pump, canti- 

 lever springs, an extra-cost carburetor, an easy 

 control, a ball-bearing steering gear, etc. You will 

 find here the most complete car shown. You will find 

 beauty, luxury and comfort in 

 extreme. You will find the car 

 which you will want when you 

 buy a car to keep. Go see it. If 

 you don't know your Mitchell 

 dealer, ask us for his name. 



F. o. b. 

 Racine 



MITCHELL- LEWIS MOTOR CO. 

 Racine. Wis., U. S. A. 



WHEN WKITIN'G ADVKRTISEBS MENTION BETTER FRVIT 



