MID-YEAR MODEL 



73 New Ideas 



$1325 f. o. b. Racine 



26 Extra Features 



700 Improvements 



Made by John W. Bate, the Efficiency Engineer 



The Mid-Year Mitchell is the 17th model which 

 John W. Bate has built. He has worked out in 

 those models 700 improvements, and all are 

 now found in this car. 



A Lifetime Car 



What he has aimed at is a lifetime car. His 

 genius is efficiency as applied to machines. And 

 he says that a car should last like a watch. 



Instead of heavy castings he believes in light 

 steel made three times as strong. There are 440 

 parts in this New Mitchell which are either drop 

 forged or steel stamped. 



He believes in Chrome-Vanadium steel, and he 

 uses a wealth in this Mitchell. 



He believes in making each part as strong as 

 need be, and then adding 50 per cent. 



He believes in utter simplicity — in a car 

 almost trouble-proof. 



One result is this: One Bate-built Mitchell has 

 run 218,734 miles. Six Mitchells have averaged 

 164,372 miles each. That is more than 30 years 

 of ordinary service. 



He has certainly come closer to a lifetime car 

 than anyone else ever did. 



10,000 Savings 



In our factory Mr. Bate has made 10,000 sav- 

 ings. He has reduced our costs 

 50 per cent in five years. 



He has done this by building 

 a model plant — a plant which 

 covers 45 acres. He has equip- 

 ped it with thousands of time- 

 saving machines. He has 

 invested in this factory about 

 $5,000,000. 



Ij)X«3.Z^ Rac 



For 5-Passenger Touring Car or 



3-Passenger Roadster 



7-Passenger Tourinc Body S3S Extra 



Hiuh-speed. economical Six. 48 horse- 

 power; 127-inch wheelhase; complete 

 equipment, includin:^ 26 extra ft'atures. 



No other plant in the world could build this 

 New Mitchell at anywhere near our price. 



That is why, years ago, we brought John W. 

 Bate here. And why we paid him his price to 

 make this factory and car represent the last word 

 in efficiency. 



26 Costly Extras 



You will find in this Mitchell 26 costly extras 

 — wanted things which other cars omit. Things 

 like a power tire pump, reversible headlights, 

 cane-handle control, cantilever springs, etc. 



There are 26 of those extras — each something 

 you want. In other cars they would cost you an 

 extra price. In the Mitchell they are free. All 

 are paid for out of factory savings. 



257 Cars in One 



The Mid-Year Mitchell is the latest model out. 

 It was not completed until after the New York 

 Shows. Our experts and designers there exam- 

 ined 257 this-year models. And all the best new 

 ideas from all of them are combined in this 

 single car. It brings out 73 new touches in 

 body, finish and equipment. It is the inost com- 

 plete car on exhibit. 



Mitchell dealers everywhere are now showing 

 this new model. It is the only car with all 

 Mr. Bate's ideas. It is the 

 greatest value ever given in a 

 high-grade car. If you don't 

 know your Mitchell dealer, ask 

 us for his name. 



b. 

 ine 



MITCHELL- LEWIS 



MOTOR CO. 



Racine, Wis., U. S. A. 



