Pape 8 



BETTER FRUIT 



July 



We carry in Portland 



Stock Labels for Apples, Pears, 



Strawberries and 



Cherries 



Can make shipment of 

 Printed Stock Labels in 24 hours. 

 Send for Samples 

 and Prices 



TftE^IMP^OfraFPTDOELLER CO 



1423-24 NORTHWESTERN BANK BLDG. 



PORTLAND. E.Shelley Morgan. Manager. 



OREGON. 



sold. To reach the more distant mar- 

 kets and to further develop all markets, 

 however, we must do more canning, 

 make more soda-fountain fruit juices, 

 more jams, jellies, fruit butters, sher- 

 bets, raspberry cider, unfermented 

 grape juice, blackberry cordial, logan- 

 berry juice, make use of the strawberry 

 whenever its flavor is desired. 



The national and the state pure-food 

 laws have been of inestimable value to 

 the fruitgrowers of this part of the 

 state. The markets are developing with 

 wonderful rapidity for the unfermented 

 juices of the loganberry, red raspberry 

 and the grape. To standardize these as 

 to quality and size of package and sell 

 through regular market channels at 

 prices satisfactory both to producers 

 and consumers is the problem. Can 

 the loganberry, red raspberry, straw- 

 berry and grape growers press out sulh- 

 cient number of gallons of juice per 

 acre and put it in standard form with 

 sufTicient profit margin to cover cost 



of sale and further advertising, then a 

 tremendous industry is assured. 



Italian prunes are now pitted and 

 canned in about a ten-per-cent syrup 

 and put out under an Oregon brand, a 

 standard article said to be moving well 

 in the market. A few years ago it was 

 the custom to use a forty-per-cent 

 syrup with prunes. A better article is 

 now put up at less expense. The same 

 principle applies to other fruits and to 

 juices. The chemists and processors 

 have discovered that the simple matter 

 of sterilizing the containers the second 

 time at from 24 to 36 hours after the 

 first, that the bacteria developing fer- 

 ments is under better control than if 

 more sugar had been used and sterilized 

 but once. The same principle applied 

 to the different berry juices. These 

 products can be condensed, boiled 

 down if need be and a much less pro- 

 portion of sugar used in preservation 

 than was formerly considered neces- 

 sary and was the general practice. 



Here is opportunity for service. Let 

 us have a committee appointed to get at 

 every phase of the selling require- 

 ments for standardization, eliminate all 

 unnecessary expenses, but adhere 

 strictly to rules by which those repre- 

 senting the industry of production and 

 those having charge of the business of 

 selling can meet with some measure of 

 satisfaction to them and to the ever- 

 increasing consumer. 



The Ozark strawberry crop is esti- 

 mated at 2300 cars. One hundred cars 

 from any district in the Northwest 

 looks pretty big. Apparently the Ozark 

 strawberry growers do not fear over- 

 production, in strawberries at least. 



Lieut. Bryan, 

 U. S. N. stated 

 before the 



Am. Soc. of Naval 

 Engineers: "Oils 

 made from the as- 

 phalt-base crudes have 

 shown themselves to 

 be much better adapt- 

 ed to motor cylinders, 

 as far as their carbon- 

 forming proclivities 

 are concerned,than are 

 paraffine-base Penn- 

 sylvania oils." 



Zerolene is scientifically- 

 refined from selected Cali- 

 fornia crude — asphalt-base. 

 Highest competitive 

 awards, San Francisco and 

 San Diego Expositions. For 

 sale by dealers everjrwhere and 

 at service stations and agencies 

 of the Standard Oil Company. 



ZEROLENE 



j^ Siattdard OiHorMahr (kr$ 



The Experiment Stations are doing some wonderful work for ilip benefit of the farmer and fruit 

 grower, showing the value of modern methods of efflciency, econoniv and produetiveness. The above 

 scene shows the Experiment Station al Purdue, Indiana, putting the' ground in thorough state of tilth 



with an Acme harrow. 



True -to -Name Nursery 



GAU^IGAN BROS. 

 Proprietors 



Hood River, Oregon Dufur, Oregon 



Growers of high crade nursery stock, guaranteed 

 Inie-to-narae. Breeders and ImporterB of pure-bred 

 Ulg T>T)e Poland-China Hogs. Service boara. bred 

 gilts and weaning pigs for sale. 



For catalog of nursery stock and prloefl 

 on serine, write 



True-to-Name Nursery 



HOOD RIVER. OREGON 



WItEN WRITING ADVERTISERS MENTION BETTER FRUIT 



